企业是否在错失商机？循环经济赋能企业价值创造

Creating Value throughCircularity In collaboration between uncommon senseTM Value Opportunityof Circular Living CIRCULAR LIVINGIS A TERM COINED BYWRAP TO DESCRIBE THE PEOPLE-CENTREDCHANGE FROM OUR CURRENT, LINEAR,TAKE-MAKE-DISPOSEMODEL TO A CIRCULARDESIGN–MAKE–REUSEAPPROACH. IT ISCIRCULARITY SEEN THROUGH THE LENSOF PEOPLE’S EVERYDAY LIVES, AND ATRANSFORMED SYSTEM OF GOODS ANDSERVICES AROUND THEM. THE GLOBAL SHIFT TOWARDS CIRCULARITY IS MUCHMORE THAN AN ENVIRONMENTAL IMPERATIVE: IT’S ASTRATEGIC BUSINESS OPPORTUNITY. This report highlights the benefi ts to businesses of circularity and that today,the opportunity it offers is only at a fraction of its full potential. There is a strong business case for adopting circular principles.Companies can benefi t from multiple levers: • Revenue growthfrom new propositions, unlocking additional customersegments and driving customer lifetime value among current users• Cost savingsfrom increased effi ciencies and waste reduction acrosssupply chains• Competitive advantage, by being on the forefront of business systemchange•Increasedsupply chain resiliencethrough value retention of raw materials• Support towards sustainability targetsincluding compliancerequirements Successful circularity initiatives in practice typically require a combinationof the following factors to succeed: 1. Clear proposition to consumers(fi nancial benefi ts and convenience arekey drivers of consumer adoption of circular products/services)2.Suffi cient scale to support attractive unit economicsand commercialviability3. Compelling business caseto secure internal buy-in across your company4. Application of data and technologyto bring insight and enableoptimisation 5. Strong regulatory or compliance drivers Across industries, leading companies are already investing and deployingcircularity within their operations and already benefi ting from value creationthrough doing so. There is also however a risk of standing still. Increasingregulation and consumer demands means that companies who fail toembrace the opportunities that circularity offers risk being left behind. OC&C AND WRAP HAVE PARTNEREDTO EXPLORE HOW BUSINESSES CAN CREATEVALUE THROUGH CIRCULARITY The shift to circular livingis a powerful commercial,social, and regulatory forcethat is reshaping howproducts are designed, usedand recovered. OUR VIEWSARE BASED ON… • Consumer SurveyOC&C-led consumer survey to assess awarenessof and appetite for circularity, and identify keybarriers and enablers to adoption • Business Survey 1,039 RespondentsWRAP-led survey of businesses across sizes andsectors to assess current understanding andimplementation of circular initiatives, and plans toscale them This report unpacks whatthis means for businesses’commercial strategies. • 23 Interviews with companies pursuing circularityInterviews with WRAP partners and OC&C clientsto test the state of circularity across industries andcommercial viability of specifi c initiatives withquantitative and qualitative details Interviews • Assessment of >200 companies with circularpropositions Research of FTSE100 Annual and Sustainable Reports,price and revenue benchmarking of circular-native vs.linear players to evaluate the state (and likely futuredirection) of boardrooms • Industry research analysisof third-party dataplatforms (Euromonitor, GlobalData, SimilarWeb etc.)and public datasets to provide quantitativeevidence IndustryResearch Analysis Active CircularityInvestors Interviews • Interviews with active circularity investorsto gain fuller understanding of the commercial/ fi nancial opportunity around circularity andinvestor attitudes. What isCircular Living? CIRCULAR LIVING SEPARATES VALUE CREATION FROM THE EVER-INCREASING CONSUMPTION OF VIRGIN RAW MATERIALS. IT MEANSADOPTING ADESIGN-MAKE-REUSEAPPROACH THAT RADICALLYREDUCES WASTE AND CARBON EMISSIONS FROM EVERYDAY PRODUCTS. For businesses, this means optimising design,prolonging product lifetimes and enablingeffective recycling, whilst striving for moreresource-effi cient production and shiftingtowards more circular business models. For consumers, this means striving topurchase considerately and seeking to extendproduct lifetimes through repair and resale. CIRCULARITY VALUE CHAIN Circularity can be embedded throughout valuechains, and day-to-day business processes acrossall business types. In this report, we focus on the opportunitiescircularity offers for businesses, rather than theproblems it may be perceived to cause. “Demand for pre-loved and second-hand is growing without“Demand for pre-loved and second-hand is growing withouta doubt as sustainability is more on people’s minds today.”a doubt as sustainability is more on people’s minds today.”eBay The state ofConsumer Living Rooms CIRCULAR BEHAVIOURS ARE ALREADY COMMON WITHIN CONSUMERHABITS – BUT ARE NOT YET AT THEIR FULL POTENTIAL 78% 52% 43% of consumersparticipated in at leastone ‘circular’ activityin the last 12 months(excl. hous