2025年领英研究

The tool that helps you plan,publish, and measure your socialmedia content.More thanWe areMetricool.LINKEDIN STUDY 2025Hello!professionals already trust us2,000,000 from large global players likeAdidas,Starbucks, and Elle, to smallercompanies like adiving school in CapeTown.Analytics is in our DNA.It’s in our nameand was the first feature we provided atbirth.Since then, we haven’t stopped analyzingdata and activity on social media. Why?Because we believe it’s an essential partof:Measuring the temperature ofnetworks.Following their evolution.Spotting trends that shape thefuture.SHARE THE STUDY 2 LINKEDIN STUDY 2025AT A GLANCELinkedIn Health CheckWho Posts the MostImpressionsEngagementInteractionsVideoGrowPg. 05Pg. 06Pg. 08Pg. 09Pg. 11Pg. 13Pg. 17Pg. 22LINKEDIN STUDY 2025 PUBLICATIONSTypesBest Day and TimeLinks, Yes or No?Pg. 27Pg. 28Pg. 30Pg. 31 LINKEDIN STUDY 2025SampleWe analyzed 577,180 posts from47,735 LinkedIn pages, nearlydouble the sample size from ourfirst study in 2023. The data wascollected over January 2023,2024, and 2025.We’ve organized accounts bynumber of followers in certainsections to make it easier foryou to compare your page withothers. LINKEDIN STUDY 2025LINKEDIN,AT A GLANCE12.24AVERAGE MONTHLYPUBLICATIONS2025 VS. 2024SHARE THISAVERAGE POLL REACH INCREASE206% LINKEDIN STUDY 2025We’ll dive into the metrics in moredetail later, but first, let’s take a lookat the overall health of this socialnetwork.LINKEDIN HEALTHCHECKLike with any health check,there are a few things to watch,but overall, the results lookgreat. Nearly all the markers arein the green, and some—likeclicks and interactions—havereally taken off. IS THE AVERAGENUMBER OF MONTHLYPOSTS ON LINKEDINSHARE THIS LINKEDIN STUDY 2025WHO POSTS THE MOSTThe first thing to look at is which types of accounts are posting the most. Do accounts with morefollowers post more often? The answer is: definitely yes. IMPRESSION INCREASEON POSTS FROMACCOUNTS WITH FEWERTHAN 1,000 FOLLOWERSSHARE THIS LINKEDIN STUDY 2025The data shows a steadilypositive trend for virtually allaccounts.While the number of postsis also growing slightly eachyear, factors like more peoplelogging in or spending moretime on the platform couldbe contributing to the rise inimpressions.IMPRESS-IVE ENGAGEMENT INCREASEFOR PAGES WITH MORETHAN 1,000 FOLLOWERSSHARE THIS LINKEDIN STUDY 2025Unless your page hasn’tcrossed the 1,000-followersthreshold yet. In that case,the data isn’t as promising.The good news is, even asyour follower count grows,engagement is on the risetoo. This means LinkedIn isa solid platform for buildingloyalty with your audience.ENGAGEMENT?GOOD, THANKS LINKEDIN CLICKSINCREASE IN THELAST YEARSHARE THIS LINKEDIN STUDY 2025LinkedIn interactions overthe past two years havebeen steadily rising.Whichis great news.This means more peopleare seeing our posts, andusers on the platform areactively engaging. It’s greatfor gaining more visibilityand gives us a clearer ideaof what type of content trulyresonates with our audience.MUCH MORE THANDOOMSCROLLING LINKEDIN STUDY 2025This is how interactions on LinkedInhave evolved:LINKEDININTERACTIONS:WHO’S ON THERISE AND WHO’SSTAGNATE? LINKEDIN STUDY 2025 KEY TAKEAWAYSINTERACTIONS: Clicks are soaring.Pages with over 100K followers have nearly tripled their clicks in thelast two years, and pages of all sizes have seen impressive growth inclicks recently. This makes LinkedIn a strong platform for driving trafficto external sites.Comments are on the rise.Whether it’s due to the “comment and I’ll send it to you” strategy orsimply because LinkedIn has become a space for more conversations,comments are growing across the board.Small and medium-sized pages have seen the fastest growth in 2024(+24.63% and +18.27%, respectively).Shares are (mostly) down.Shares have dropped significantly on small and medium-sized pages(-13.63% and -13.85%). But here’s the thing: impressions are stillgrowing, so it seems that content is simply spreading differently onLinkedIn.Here’s what we’re seeing with LinkedIn interactions:THE GOOD NEWSTHE NOT-SO-GOOD LINKEDIN VIDEO CONTENTGROWTH IN THE LAST YEARSHARE THIS LINKEDIN STUDY 2025Video posting may haveincreased by 13.77%, butthe real story is in the rise ofimpressions (+73.39%) andviews (+52.17%).Users are engaging morewith video content, whichindicates that LinkedIn isprioritizing this format inits algorithm, interface,notifications, and contentrecommendation features.MORE VIDEOS,MORE VISIBILITY LINKEDIN STUDY 2025THE BATTLE FOR SCREEN TIMETHE EVOLUTION OF VIDEO CONTENT PLATFORMSLINKEDIN vs. REELS vs. TIKTOK vs. YOUTUBE -10%0%10%20%30%LinkedIn has fully embraced video content, and it’sgrowing faster than on any other platform.While this trend is promising, LinkedIn still doesn’t matchthe leading video platforms in absolute numbers. However,if this growth continues, it won’t be long before it catchesup. Looking to get ahead on LinkedIn? Now is the time tofocus on video before the competition pic