埃博拉病毒病风险沟通与社区参与就绪与应对工具包

Risk communication andcommunity engagementreadiness and response toolkitEbola disease Risk communication and community engagement readiness and response toolkit: Ebola diseaseISBN 978-92-4-011017-5 (electronic version)ISBN 978-92-4-011018-2 (print version)© World Health Organization 2025Some rights reserved. This work is available under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0IGO licence(CCBY-NC-SA3.0IGO; https://creativecommons.org/licenses/by-nc-sa/3.0/igo).Under the terms of this licence, you may copy, redistribute and adapt the work for non-commercial purposes, provided the work isappropriately cited, as indicated below. In any use of this work, there should be no suggestion that WHO endorses any specific organization,products or services. The use of the WHO logo is not permitted. If you adapt the work, then you must license your work under the sameor equivalent Creative Commons licence. If you create a translation of this work, you should add the following disclaimer along with thesuggested citation: “This translation was not created by the World Health Organization (WHO). WHO is not responsible for the content oraccuracy of this translation. The original English edition shall be the binding and authentic edition”.Any mediation relating to disputes arising under the licence shall be conducted in accordance with the mediation rules of the World IntellectualProperty Organization (http://www.wipo.int/amc/en/mediation/rules/).Suggested citation.Risk communication and community engagement readiness and response toolkit: Ebola disease. Geneva: World HealthOrganization; 2025. Licence: CCBY-NC-SA3.0IGO.Cataloguing-in-Publication (CIP) data.CIP data are available at https://iris.who.int/.Sales, rights and licensing.To purchase WHO publications, see https://www.who.int/publications/book-orders. To submit requests forcommercial use and queries on rights and licensing, see https://www.who.int/copyright.Third-party materials.If you wish to reuse material from this work that is attributed to a third party, such as tables, figures or images, it is yourresponsibility to determine whether permission is needed for that reuse and to obtain permission from the copyright holder. The risk of claimsresulting from infringement of any third-party-owned component in the work rests solely with the user.General disclaimers.The designations employed and the presentation of the material in this publication do not imply the expression of anyopinion whatsoever on the part of WHO concerning the legal status of any country, territory, city or area or of its authorities, or concerning thedelimitation of its frontiers or boundaries. Dotted and dashed lines on maps represent approximate border lines for which there may not yet befull agreement.The mention of specific companies or of certain manufacturers’ products does not imply that they are endorsed or recommended by WHOin preference to others of a similar nature that are not mentioned. Errors and omissions excepted, the names of proprietary products aredistinguished by initial capital letters.All reasonable precautions have been taken by WHO to verify the information contained in this publication. However, the published materialis being distributed without warranty of any kind, either expressed or implied. The responsibility for the interpretation and use of the materiallies with the reader. In no event shall WHO be liable for damages arising from its use.Designed, illustrated and layout by Studio FFFOG. ContentsAcknowledgementsDeclaration of interestAbbreviationsGlossary1. Overview of the risk communication andcommunity engagement readiness and responsetoolkit: Ebola diseaseAbout the toolkitReadiness and response within the healthemergency cycleThe role of RCCE in health emergencies anddisease outbreaksWHO response to Ebola diseasePurpose of the toolkitIntended audienceHow to use the toolkit2. Background information on Ebola diseaseOverviewTransmissionSymptomsWho is at riskProtective behavioursPreventionTreatment3. Tools for Ebola disease outbreaks3.1 Gathering information and dataTool 1: Conducting a situational analysis:The PESTEL toolTool 2: Behavioural analysesTool 3: Mapping and understandingcommunitiesTool 4: Stakeholder analysis viviiviiiix123344557889991010111212152022 Tool 8: Developing key messages andcontent31Tool 9: Measurement, evaluation, andlearning (MEL)33Tool 10: Checklist for preventing andresponding to sexual exploitation, abuseand harassment374. Principles and considerations for Eboladisease outbreaks385. Other tools and products for Ebola diseaseoutbreak readiness and response436. Ebola disease training resources487. References518. Annexes56Annex 1. Guidance for practitioners onthe prevention of and response to sexualexploitation, abuse and harassment57Annex 2. Draft outbreak announcement58 viAcknowledgementsThis toolkit was developed by the RiskCommunication and Community Engagement Teamwithin the Community Readiness and Resilience Unito