产品碳足迹标签消费者研究2020

Who we areEstablished in 2001, the Carbon Trust works with businesses, governments andinstitutions around the world, helping them contribute to, and benefit from, a moresustainable future through carbon reduction, resource efficiency strategies, andcommercialising low carbon businesses, systems and technologies.The Carbon Trust:•works with corporates and governments, helping them to align their strategieswith climate science and meet the goals of the Paris Agreement;•provides expert advice and assurance, giving investors and financial institutionsthe confidence that green finance will have genuinely green outcomes; and•supports the development of low carbon technologies and solutions, buildingthe foundations for the energy system of the future.Headquartered in London, the Carbon Trust has a global team of over 200 staff,representing over 30 nationalities, based across five continents. ContentsIntroductionSummary of resultsThe research2020 resultsHow important to consumers is corporate action to reduceproduct carbon footprints?Do consumers think carbon labelling is a good idea?Are the carbon emissions of a product a factor in consumers’purchasing decisions?If a company has reduced the carbon footprint of a product, howdoes it change consumers’ brand perception?Year-on-year comparisonsNotes on researchInternational resultsFranceGermanyItalySpainSwedenThe NetherlandsUKUS 1223456789101112131415161718 The researchThe findings in this report are from three separate surveys all of which were undertakenby YouGov.The figures have been weighted and are representative of all adults (aged 18+) ineach market. Percentages and totals have been rounded for reporting purposes.In 2020, the total sample size was 10,540 adults – 1,008 in France, 2,149 in Germany,1,031 in Italy, 1,030 in the Netherlands, 1,058 in Spain, 1,031 in Sweden, 2,071 in the UKand 1,159 in the US. Fieldwork was undertaken between 25 February-2 March 2020.The survey was conducted online.In 2019, the total sample size was 9,037 adults – comprising 1,001 in Canada, 1,004 inItaly, 1,004 in Netherlands, 1,664 in Spain, 1,034 in Sweden, 2,078 in the UK and 1,251in the US. Fieldwork was undertaken between 11-22 February 2019. The survey wasconducted online.In 2016, the total sample size was 5,271 adults – comprising 1,001 in France, 2,095 inGermany and 2,157 in the UK. Fieldwork was undertaken between 12-13th October2016. The survey was conducted online.Summary of resultsThe research shows continued levels of support for carbon labelling on products acrossall countries, with two-thirds of consumers saying they thought it was a good idea.The brand benefit of sharing information on the carbon footprint of products was alsoconsistent with previous results. Two-thirds of consumers of all markets surveyedsaid they are more likely to think positively about a brand that could demonstrate it hadlowered the carbon footprint of its products.France, Italy and Spain are the countries with the highest levels of support forlabelling with 80, 82 and 79 per cent of consumers respectively saying they thinklabelling is a good idea. Sweden has seen the highest increase in support for labellingcompared to previous years, though interest in labelling is still relatively modestwhen compared to France, Italy and Spain. During the last few years the climate crisis has become ever more present in the publicconsciousness. Unprecedented natural disasters such as the bushfires in Australiaand flooding in Indonesia and the UK has coincided with an increased level of climateactivism. In 2019, parts of major cities were repeatedly brought to a standstill by theExtinction Rebellion protests, and around the world school children have led masswalk outs, leaving their classrooms to demand climate action for their future.An increasingly climate-aware and educated public are collectively demanding change,but are they backing this sentiment with their wallets? Consumer purchasing powercould be one lever to drive decarbonisation, but to be truly effective, consumers mustbe able to readily access information on the true climate change impacts of productsand services.To understand if access to this information could empower consumers to shift marketstowards more sustainable practices, it is critical to understand how they view lowcarbon alternatives, or companies who are able to demonstrate efforts to reduce theclimate impacts of their products.Introduction 2020results Before purchasing a product, it’s important for me to know that thecompany I’m purchasing it from is taking action to reduce the product’scarbon footprint.How important to consumers is corporate actionto reduce product carbon footprints?A key driver for corporates to reduce the carbon footprint of their products is consumerattitudes towards climate action.Question:Key takeaways:•In every country except Sweden, more respondents agree than disagree that it isimportant for them to know that the company they are purchasing from is ac