2025全球旅行趋势报告

Tap In, Take OffTravelers are relying on newtechnology to make theirjourney smoother and morepersonalized. of global respondents plan ongoing onmore or the samenumber of international tripscompared to last year.77%70%of Millennials and Gen Z surveyedlike to plan trips that focus onenjoying the journeyas much asthe destination (e.g. Luxury Rail,Cruise, etc.).75%of Millennials and Gen Z surveyedsay itfeels like a reward whenthey book travel with credit cardpoints(compared to 62% of GenX and Baby Boomers3).59%60%of global respondents plan tobook a trip aroundentertainmenteventsor plan on taking at leastone trip for a sporting event in2025, reinforcing that travelingfor experiences continues to be adriving force.TRAVELERS, ESPECIALLYMILLENNIAL AND GEN Z,ARE MOTIVATED TO BOOKTHOUGHTFUL, MEANINGFULTRIPS THIS YEAR.“The report shows that people feel passionatelyabout their vacations. We understand what travelersare looking for and as demand continues, we can useour expertise to create dream itineraries.”A U D R E YH E N D L E YPRESIDENT, AMERICAN EXPRESS TRAVELof global respondents plan ontaking1-3 international tripsin 2025 and74%of globalrespondents plan on taking1-3domestic tripsin 2025. More than half ofMillennials and Gen Zsurveyedintentionallytravel to a destinationto findhigh-qualityitemsthat are handmade/authentic to thedestination they arevisiting. They havespecific purchasesin mind, too:Designer goods(ex. handbags, clothing,and leather goods)58%Beauty products(ex. high-end fragrances,skincare, and makeup)46%Housewares and decor(ex. rugs, furniture, hand-painted tiles, ceramics,local art)43% MemorableMementosThe traditional souvenir or duty-free shop isn’tcutting it anymore. Travelers are more intentionalabout what they bring back, especially when itcomes to handmade or specialty local goods.82%of Millennials and Gen Z surveyed look for one-of-a-kind goods that will remind them of their trip, so they havea story to share with friends and family (compared to68%of Gen X and Baby Boomers) and57%of Millennials andGen Z surveyed intentionally travel to a destination to findhigh-quality items that are handmade/authentic to thedestination they are visiting.Travelers of all generations surveyed associate moremindful shopping with great trips:73%of globalrespondents say it is important for them to support localsmall businesses while visiting a new destination. To findthose local small businesses to visit on their trip,67%ofglobal respondents typically use local recommendations/guides or social media.® Fam AdventuresTravelers of all generations surveyed,from young kids to grandparents, willbe packing their bags to be togetherthis year.58%of Millennials and Gen Z parentssurveyed plan to bring their extended familyon vacation in 2025, as opposed to31%oftheir Gen X and Baby Boomer counterparts.89%of these Millennial and Gen Z-agedparents cited “quality time” as the reasonfor bringing along extended family, whichis more than those who said to “help withchildcare” (24%).The next generation also has a stronger voicethan ever in planning family vacations:68%of Millennials and Gen Z parents surveyed saytheir children typically help inform aspects oftrips (compared to56%of Gen X and BabyBoomer parents surveyed).81%of global respondents prefer destinationsthat are family-centric and have activitiesfor all ages.of Millennials and GenZ parents surveyed arewilling totake theirchildren out of schoolto travel as a familyduring the off-seasonof global respondentssaid they“travel morethan ever”now thattheir kids are out ofthe house, proving thatempty nesters are on themove (even outside ofthose multi-generationalfamily trips)72%67% of global respondentsplan on using creditcard/travel points ontrips in 2025of global respondentschoose their traveldestination basedon where they canbest utilize creditcard pointsof global respondentsplan to book a 2025vacation once they’veearned a specificamountof creditcard or loyalty pointsOne way or another, allgenerations surveyedare taking advantage:50%45%43% BenefitAficionadosTravelers are becoming savvier by stacking rewardpoints and using benefits across credit cards andtravel programs to maximize their trips.Two-thirds (66%) of global respondents say thatcombining credit card rewards with other loyalty perksprovides “the best value for international trips.”Many travelers (58%of global respondents) are likely tostack travel benefits from multiple loyalty programs to getupgrades they wouldn’t have splurged on otherwise.Our survey revealed a significant generation gap here:61%of Millennials and Gen Z surveyed use their credit card tomaximize travel rewards, compared to36%of Gen X andBaby Boomers.® Tap in, Take OffTravelers are making the most of travel-friendly tech throughout the planningand booking process to provide a smoothjourney from start to finish—from makingreservations in advance to overcominglanguage barriers while traveling.The younger generations are leading theembrace of Gen AI