2025年高等教育趋势

2025 TRENDS IN HIGHER EDUCATION 3 /INTRODUCTION 4 /EXECUTIVE SUMMARY 5 /TREND 1: ACADEMIC PROGRAM INNOVATIONS REFLECTTHE DEMAND FOR A STRONGER CAREER-ALIGNED RETURNONINVESTMENT 8 /TREND 2: INSTITUTIONS REFINE STRATEGIES TO INCREASECOLLEGE ACCESS AND AID FOR STUDENTS 11 /TREND 3: HIGHER EDUCATION LEADERS FACE STARKFINANCIAL REALITIES AND SIGNIFICANTLY RESHAPE BUDGETS 14 /TREND 4: STUDENT SUPPORT RESOURCES EVOLVE WITH ADEEPER UNDERSTANDING OF RETENTION CHALLENGES 17 /TREND 5: CAMPUSES LEAN ON BRAND STRENGTH IN ASKEPTICAL AND TIGHT MARKET 20 /CONCLUSION INTRODUCTION For higher education leaders, 2025 is a year of change. At the time of this writing, sweeping changes in the U.S. federal government are upending thehigher education sector. The move to pause and scale back federal agencies and operations hasopened new questions and concerns about the future of college and university funding, research,grant activities, student support programs, and financial aid access. In addition to potential shifts in funding, policy, or oversight, higher education institutions stillface a host of persistent challenges. For campuses large and small, increased competition for asmaller pool of students combined with rising costs has set the stage for a new level of financialand enrollment pressures. Compounding factors such as intensifying public scrutiny, a profound demand for career-connectedoutcomes, and a rising need for more complex student support leave institutions with the difficulttask of doing more with less, without sacrificing academic quality or innovation. Undoubtedly,2025 brings both challenges and opportunities for institutions. While higher education’s story continues to be written, it’s clear that it has reached a new inflectionpoint. In this moment, it’s crucial for institutions to ride the wave of change while keeping a steadyfocus on student success and overall institutional health. Hanover’s2025 Trends in Higher Educationreport highlights five trends our experts believeare at the forefront in 2025. From rethinking academic programs and student support, totransforming financial models, brand perceptions, and student access, colleges and universitiesare striving to recognize opportunities, conceptualize novel solutions, and deliver results underheightenedpressure. This report’s collection of data, recommendations, and case studies is intended to help yourinstitution retain its boundless ability to seize opportunity in this academic year and beyond. Learn more about Hanover’shigher education insightsorreadlast year’s trend report. EXECUTIVE SUMMARY Through our partnership with hundreds of public and private colleges and universities in the U.S. and around the world, we seethe many ways that higher education institutions are taking on complicated challenges without losing sight of students’ academic,financial, and personal well-being. Here are five trends that are shaping higher education in 2025: Student Support Resources Evolvewith a Deeper Understanding ofRetention Challenges Academic Program InnovationsReflect the Demand for a StrongerCareer‑Aligned Return on Investment1 As student support needs and political pressuresescalate, institutions are investing in studentdevelopment efforts designed to help more studentsstay on track toward completion. As students, employers, and legislators increasingly demandcareer-connected learning, institutions are creativelyrepositioning programs, reimagining requirements, andretooling curricula to remaincompetitive. Institutions Refine Strategies toIncrease College Access and AidforStudents2 Campuses Lean on Brand Strength in aSkeptical and Tight Market5 Amid heightened political and public scrutiny, institutionsare reiterating their relevance — and their differences —through nuanced branding efforts to appeal to shiftingstudent needs. Despite enrollment and financial aid obstacles andpolicy disruptions, institutions are creatively prioritizingstrategies to reach a wider range of studentpopulations. Higher Education Leaders Face StarkFinancial Realities and SignificantlyReshape Budgets3 With ongoing volatility in the sector, institutions areembracing data-informed practices to shore up theirfiscal operations and strategic planning to achievefinancialsolvency. TREND 1: Academic ProgramInnovations Reflectthe Demand For aStronger Career-Aligned Return onInvestment As students, employers, and legislatorsincreasingly demand career-connectedlearning, institutions are creativelyrepositioning programs, reimaginingrequirements, and retooling curricula toremain competitive. 39% DEGREES & CERTIFICATES EVOLVE CAREER & LABOR MARKET EXPECTATIONS Todemonstrate academic program ROI,institutionsareactively retooling offerings to better align withworkforce needs and student demand. They’re using labormarket data in the program planning process to assessviability, understand job and salary outlook, and developemployerpartnerships. The demand for skill-based