2023年高等教育趋势

2023 TRENDS IN HIGHER EDUCATION 3 /INTRODUCTION 4 /EXECUTIVE SUMMARY 5 /TREND 1:CAREER-FOCUSED LEARNING FLOURISHESIN MODERNIZED, STACKABLE FORMATS 8 /TREND 2:DEBT-FREE EDUCATION CAPTURESATTENTION 11 /TREND 3:INSTITUTIONS REWORK FINANCIAL MODELSAND REVENUE STREAMS TO ATTAIN SUSTAINABILITY 14 /TREND 4:INCLUSION AND SUPPORT SERVICES BUILDCONNECTION, ACCEPTANCE, AND SUCCESS 17 /TREND 5:INCREASED MARKETING SPENDING PUTSPRESSURE ON QUANTIFIABLE RESULTS 20 /CONCLUSION 21 /SOURCES INTRODUCTION Threeyears into the pandemic,colleges and universities continue to adaptwhile making strategic decisions that are reshaping higher education for thelong term. Faced with financial, enrollment, and marketing challenges, institutional leaders areembracing new tuition, degree, and classroom models that move beyond decadesof tradition. They’re addressing critical mental health and equity needs that arenecessary to sustain a resilient and welcoming campus. And they are evolving theirmessaging to confidently champion the value of their educational experience, evenas economic headwinds and public sentiment threaten to diminish the pursuit ofa degree. Higher education providers that stay current with the needs of students and theindustries that will employ them are best positioned to survive — and thrive — inthe years ahead. This means instituting bold ideas, such as debt-free education,orreimagining how learn-as-you-go(or“stackable”)credits could be appliedtoward a certificate or degree. Today’s undergraduate and graduate studentsare accustomed to flexibility and digital-first models; a strategic, future-forwardapproach to their learning is key to elevating an institution’s brand and attractingmore potential enrollees. Hanover’s2023 Trends in Higher Education report highlights new andcontinued priorities for the year, drawn from our higher education research andexperience advising and collaborating with hundreds of institutions. The trends,recommendations, and case studies outlined in this report align with the formidabledecisions higher education leaders face as they work to deliver their core serviceswhile anticipating what’s next. EXECUTIVE SUMMARY FIVE TRENDS IN HIGHER EDUCATION 1.Career-Focused Learning Flourishes in Modernized,StackableFormats Hanover is privileged to partner closely with nearly 500 collegesand universities — from a wide range of settings and servingvarying demographic and community groups. This allows us toidentify and understand a comprehensive range of perspectivesof the higher education landscape. As we support our members’efforts to serve their stakeholders, we also learn from theirexperiences,including how they overcome challenges andseize opportunities. Colleges and universities focus on modernizing academicprograms to meet the demand for more targeted, modularlearning that connects to future jobs. 2.Debt-Free Education Captures Attention With student loan forgiveness spotlighting the high costof a college degree, institutions look to help students fundtheir education without taking on significant debt. To help college and university leaders meet the moment, the2023 Trends in Higher Education report sheds light on fivetrends that will shape higher education in the coming year. 3.Institutions Rework Financial Models and RevenueStreams to Attain Sustainability With tuition revenue becoming less reliable, colleges anduniversities invest in alternative approaches to ensurelong-term financial stability via new sources of income. 4.Inclusion and Support Services Build Connection,Acceptance, and Success A strong link between student belonging and persistencedrives institutions to ramp up student-centered supportand success services to ensure every enrollee is mentally,socially, and academically prepared for college life. 5.Increased Marketing Spending Puts Pressure onQuantifiableResults As investments in marketing rise, institutions increasinglyfocus on how to quantify their marketing results. TREND 1:CAREER-FOCUSEDLEARNINGFLOURISHES INMODERNIZED,STACKABLEFORMATS Colleges and universities focus on modernizingacademic programs to meet the demand for moretargeted, modular learning that connects to labormarket needs. TREND OVERVIEW 39 million Whether available as a certificate or otheroffering,this bite-sized programmingcreatesan opportunity for studentsto return to college over time as theireducationaland career goals evolve.Andthe concept doesn’t necessarilycannibalize a traditional degree: Recentstudiessuggest that,in many sectors,microcredentialsfacilitate attainmentofspecialized knowledge,suggestingthat the core audience may be collegegraduates. This, in turn, offers anotherrevenue stream for institutions. Frommicrocredentials and credit forpriorlearning to competency-basededucation,institutions are looking toappeal to students’ growing expectationsfordirect and immediate pathways togainfulemployment.Programsthatemphasizejob readiness or careertraining are capturing the atte