2025年食品与餐饮应用及品牌报告

- All Rights ReservedSensorTower佭燰ⲁ䈒榫յ丘㰅䇯⼔յꦻす㨦⛮⹖⹨⚜嬼㴕겅㓊氳⪓杷겅⩝縖岑⹨⺨㛻걵㶅⿁撿┚䈒榫⹠车ら氳⟔顽նSensorTower舚ⱱ◇䤧耞⪓杷丘㰅篺宁鵠鲋걵㶅䇖⺐䬠❠⪩◇燰ⲁ䈒榫⹖丘㰅榟䒳氳岑⯎鈷鉯顲耇⚀┯碧饇䄬㏜ⲁ䒳䇜⢢⭴伺保氳䡟樋⬀瓀ն舅2013䇗䡗环♔全Sensor Tower氳燰ⲁ䈒榫嬼㴕Ⲃⱱ蛈ꛖ┥㳄յ䈒榫䋯⹠縖⹖崅䡖⯆⛼縖鵁鲋✳榫䗯⬅յ⹇┚䈲⹖♀顠藜⹧瓀樋嬼䖄燰ⲁ䈒榫榟䒳氳㝝熺ն休舘☫仼䡘♜氳丘㰅䄬㏜嬼㴕䇖⺐䄖尜沲⹨⚜յꦻす㨦⛮⹖Pathmatics丘㰅䇯⼔嬼㴕阦⿁撿┚䇯⼔⪝⺚耇㛫⪓亡⛤䪭䭃⪭㏇粠簇յ炙◬⹖燰ⲁ䇖⺐┕氳珒⿁䇯⼔瓀樋┚泘剝⹨⚜ն㨦⛮⾚陟press-apac@sensortower.com┯ⱷ⾚陟sales@sensortower.com⪩◇Sensor Tower - All Rights ReservedSensor Tower 䡘♜氳㲙䢓걵篒⹠车ら注⟔Sensor Tower氳嬼㴕⺎♔䫠ⲁ⪭┯ⱷ⹠㷤ն嫱䧝䈒榫ら䈙䷅⪍䪷⺳氳걵篒⹠车ら唚⶝ | 全嶏Sensor Tower - All Rights ReservedSensor Tower鉯⬀亡终Sensor Tower䈒榫辑朆嬼㴕岑⪍⯳冫燰ⲁ䈒榫榟䒳尜 沲 䈒榫䪷 ⺳ յ ┖ 鰉 ꄈ ⽰ 蛈䷅孨餠榫䢓յ榫䢓攑䏣յ槴㰇曎յ✳榫埠丘⹖休Ꝛ䈒榫陁⮇┚陁刻յ⪩꜄陊յ䮣碠䇯⼔璡岑䈲嬼㴕 Sensor TowerPathmatics丘㰅䇯⼔嬼㴕⪓ꪫ䤧䭃丘㰅䇯⼔榟䒳尜沲FacebookյInstagramյX ⸊T w i t t e r  յ O T T յYouTubeյ㷤炐䇯⼔յ鈼겐䇯⼔璡峗鷺氳䇯⼔䤸科յ것畀յ傃⩞ꄈ⹖技ꄈ璡氳岑䈲嬼㴕 Sensor Tower䈒榫䇯⼔嬼㴕䭖熺♀顠榫䢓藜⹧瓀樋䬠❠⪓杷⹖⵲㓊⺨䈒榫氳技ꄈ⮇䄭♔⹖僄㛻䈒榫䇯⼔粠簇յ걵㶅䇯⼔╚յ⹠车らյ⮡䙬璡岑䈲嬼㴕 Sensor Tower⹨⚜嬼㴕嬼䖄朆僗珒◂縖⹖弍㏇亍⹨⚜ⴎ 䦮榫䢓㲓 ꡮ 䈒榫◎ ⲁ车╙䈒榫⹇┚䈲┚䇯⼔䫙鉵䗯⬅䇯⼔傃⩞䈲氳岑䈲嬼㴕 - All Rights ReservedSensor Tower崅䡖嬼㴕岑䈲⯳冫燰ⲁ崅䡖榟䒳嬼䖄ꢝ榟孨┚沠保璡걵篒眷⮷㛚氳┖鰉ꄈյ䷅⪍յ夷埠┖鰉䷅⪍RPDյ䇖㏰夷仼孨餠榫䢓䷅⪍ARPDAU鲸耇岑⪍䫓狓崅䡖眷㑔㞝沠保յ轵儬⹖查眷㑔㞝◬䩦յ乄㰅Sensor Tower鉯⬀亡终 Sensor TowerPathmaticsꦻす㨦⛮嬼㴕车┯꺙⮡珇⫂⽰珇㛚ꦻす㨦⛮粠簇䤸顫嬼㴕尜沲⿁撿⽰◲⿁㏇⺨ꦻすら氳䇯⼔䶺⭴յ㨦⛮篯⺭յꚇⴎ♷겜յ傃⩞ꄈ⽰技ꮠ♷겜SOV岑⪍▽鉯纭⺭⿁撿丘㰅䇯⼔榟䒳⽰ꦻす㨦⛮粠簇 Sensor Tower냖篒✳榫嬼㴕岑䈲▽鉯䈒榫榫䢓⹇┚䈲嬼㴕榫䢓⚢陚埠丘յ✳榫休Ꝛյ✳榫休夀յ⺨休ꠑ夀✳榫㛿丘յ亍榫䢓յ槴㰇榫䢓յ㍑孲榫䢓⽰孲㜊榫䢓飊ⲡ♔⹖榫䢓紮⛮✳榫ꄆ䗯⬅ - All Rights ReservedSensor Tower䥊⼔䰕金儗䥊⼔岑⪍⮇冫▽2025䇗⪓杷괐⿁┚궆깱䈒榫⹖⿁撿氳⹠㷤敯⬅ն䥊⼔尜沲▽鲤䇗全⪓杷괐⿁┚궆깱䈒榫┖鰉ꄈ氳⹩⴬飊ⲡյiOS┚Google Play䇖⺐┕괐⿁┚궆깱䈒榫┖鰉ꄈ氳ⲁ䒳♔⹖╈㎁յ仼儗յꮑ㎁յ┱好◘⽰ⷅ䈲璡◘择╚金䄬㏜╈겅⩝괐⿁┚궆깱䈒榫氳䄬㏜辑朆ն塝㛚䥊⼔鲸同ⲂSensorTower氳䇯⼔嬼㴕丘䩺岑⪍䫓阥▽┘⺱䄬㏜╈걵篒괐⿁┚궆깱⿁撿㏇丘㰅䇯⼔겅㓊氳飊ⲡ♔⹖╚金氳䇯⼔峗鷺⽰懷ꠅ䇯⼔⮡䙬ն┖鰉ꄈ⚽畀陱伺Sensor Tower氳┖鰉ꄈ丘䩺佭㓹◇App Store⽰Google Play氳⚽畀䐂⭴氳┘⻡것逸յꄆ㛄┖鰉♔⹖全舅瑭└亡㱧⶛䈒榫ら䈙氳┖鰉ꄈնGoogle Play㏇╈㎁㛻ꡯ㏐⵲┘⺎榫ն - All Rights ReservedSensor Tower氳Pathmatics耇阦䖻嬼㴕丘㰅䇯⼔榟䒳硍簊⬵㵽仰䷞䇯⼔䶺⭴䬠ⶍ䇯⼔孨ⲁ瞿固䈲ն同ⲂPathmatics䖻⺎岑⪍▽鉯紇㎁յ徦㛻⮵◘յ䄘重յ塑䧍㛻յ嫏㎁յ䐼㎁յ䙬㛻⮵յ仼儗յ重⿬յ亍重⪥յ重擡⽰葏㎁璡㛢╄䄬㏜氳丘㰅䇯⼔劲㷀նPathmatics䬠❠䇯⼔ 䤸 科 յ䶺⭴ յ 傃 ⩞ ꄈ ⽰ 技ꮠ♷ 겜 S O V 氳 ⪓ꪫ⚽ 畀  䇜 岑⪍⮇ 冫 ⿁ 撿 ㏇FacebookյInstagramյX⸊TwitterյYouTube⽰TikTok璡䇖⺐♔⹖㷤炐嘦䆋յ鈼겐յ燰ⲁ⽰OTT璡劲䌋亡ꪫ氳䇯⼔瓀樋նPathmatics☳粠簇䷅꥘丘㰅䇯⼔劫儗鲡榫簊阞略劫亡嫏⚽畀夷╄⮡䙬氳傃⩞ꄈյ夷ⶉ埠㷤炐䡗儗CPM⽰䶺⭴նSensor Tower丘䩺&亡嫏 - All Rights Reserved泘䎓䥊⼔䰕金⪓杷괐⿁┚궆깱䄬㏜哮鈾◘择╚金䄬㏜걵篒괐⿁┚궆깱䈒榫辑朆⪓杷괐⿁┚궆깱⿁撿丘㰅䇯⼔辑朆䔅篾 - All Rights Reserved⪓ 杷괐⿁ ┚ 궆 깱 䄬 ㏜哮鈾 - All Rights Reserved2024䇗궆깱䈒榫┖鰉ꄈ鶹鲤20☛⺱奃㘍Ꝛ11%2024䇗⪓杷궆깱䈒榫┖鰉ꄈ䫙鲤20☛埠注鰏◇2023䇗氳17.8☛埠㲓朆▽11%氳⺱奃㘍Ꝛն2024䇗┖ⶐ䇗㏇瑭└㰚䈲+7.1%⽰瑭㍌㰚䈲+9.6%氳䍠Ⲏ辑朆䫠ⲁ┖㘍Ꝛ催╙鲆昄ն2025䇗瑭┉㰚䈲鲹┉㘍ⲡ䐂♔滑簘+1.5%⩘⮇侁炐⭴寕顠縖⪪飯䧏簘냖将նApp Store⽰Google Play╈┖鰉ꄈ氳䧏簘㘍Ꝛ⭱侁⭴꣮浔燰ⲁ⚝⩝僜ⱷ仼沠岑⪍☕䑐寕顠縖㵒괐⿁┚궆깱䈒榫氳꧎姳䙛⹠伕沸ն鲹┉飊ⲡ╙⿁撿亡䬠❠▽㲒顜儬鷕✳⪭⺎♔鵠鲋⮡亍⽰╄䓪⴬氳燰ⲁ⛮뀰全䬠ⶍ榫䢓⹇┚䈲ն┖鰉ꄈ丘䩺簊阞陱伺Sensor Tower氳┖鰉ꄈ丘䩺佭㓹◇App Store⽰Google Play氳⚽畀䐂⭴氳┘⻡것逸յꄆ㛄┖鰉♔⹖全舅瑭└亡㱧⶛䈒榫ら䈙氳┖鰉ꄈնGoogle Play㏇╈㎁㛻ꡯ㏐⵲┘⺎榫ն嫱丘䩺䡽舘2025䇗3僖丘䩺全嶏Sensor Tower䈒榫辑朆嬼㴕 - All Rights Reserved┖鰉ꄈ丘䩺簊阞陱伺Sensor Tower氳┖鰉ꄈ丘䩺佭㓹◇App Store⽰Google Play氳⚽畀䐂⭴氳┘⻡것逸յꄆ㛄┖鰉♔⹖全舅瑭└亡㱧⶛䈒榫ら䈙氳┖鰉ꄈնGoogle Play㏇╈㎁㛻ꡯ㏐⵲┘⺎榫ն嫱丘䩺䡽舘2025䇗3僖丘䩺全嶏Sensor Tower䈒榫辑朆嬼㴕ⷅ䈲㏇亍⪪䄬㏜㛻弪╈䌖겅궆깱䈒榫㘍Ꝛⷅ䈲㏇궆깱䈒榫┖鰉ꄈ亡ꪫ㲓朆▽搷⹠䌋㘍Ꝛ⺱奃㘍Ꝛ曎냖鱳143%舘2025䇗瑭┉㰚䈲䄖狰滭1.13☛埠ն鲹┉㘍Ꝛ䐂沠◇䒍鵮氳丘㰅⴬鲽爊յ保耇䣆儬俋⹖曎氳䬠ⶍ♔⹖Blinkit⽰Swiggy璡⪝⺚鵠鲋瞿䑐瓀⮕氳孨ⲁ⽰即ꛖ孨ⲁ䋯㷤氳燠冓蛈ꛖն┱好◘㏐⵲█㲓朆▽18%氳䍠Ⲏ㘍Ꝛ縡ꮑ㎁⮟㘍Ꝛ4%ն╈㎁iOS䄬㏜氳궆깱䈒榫┖鰉ꄈ樋僗┖꡹-1.6%ն╚金⸊㍕僗紇㍙⽰꺂▽╫璡겅⩝⚀┯氳䄬㏜깴⽰յ◺┱⮽㳄璡䈒榫氳珒◂♔⹖䤹ꮠ⺸괐⿁僜ⱷ겅㓊氳䦌㷤ն塝㛚沪留䧪䡟⽰寕顠縖⢏㞑氳⹩⴬█鲽┉塠塑Ⰾ▽㘍鵮氳科簾ն┚塝⺱休紇㎁⽰仼儗⮟⟊䧏▽篑3%氳牔⢹㘍Ꝛ縡亍⪪䄬㏜⮟㷤朆⭴▽䄉㛻氳䣲䌫弍ⱱն - All Rights Reserved┖鰉ꄈ丘䩺簊阞陱伺Sensor Tower氳┖鰉ꄈ丘䩺佭㓹◇App Store⽰Google Play氳⚽畀䐂⭴氳┘⻡것逸յꄆ㛄┖鰉♔⹖全舅瑭└亡㱧⶛䈒榫ら䈙氳┖鰉ꄈնGoogle Play㏇╈㎁㛻ꡯ㏐⵲┘⺎榫ն嫱丘䩺䡽舘2025䇗3僖丘䩺全嶏Sensor Tower䈒榫辑朆嬼㴕2024䇗儷顎鿥鴝䈒榫㘍Ꝛ겅⩝┖鰉ꄈ将䆋냖鱳36%ⲁⱱ全舅寕顠縖㵒➘⮵䓪꧎姳氳┘亇㘍塑ն궆깱&궆ⷦ䈒榫┖鰉ꄈ㛻将29%⺱休㔆괐궆ⷦ䈒榫㘍Ꝛ16%鲹⹛何⭴寕顠縖氳궆깱⛮뀰䶺⭴㘍塑ն䒍궆䈒榫㘍Ꝛ3.3%궆ⷦ队궆&鿥鴝䈒榫㘍Ꝛ▽7%鲹䐂沠◇燰ⲁ䈒榫氳┘亇⚝⴬⽰Ꙟ㵒嫱ꄆ➘⮵䓪氳寕顠縖䫠⭴氳╄䓪⴬即ꛖ孨ⲁն⺱休紇괐㲙&괐隮顫嶏⽰鿥鴝乢杼ⴎ䈒榫⮇⮷┖꡹3.5%⽰8.6%⹛何⭴꣮浔⺵橻䗯休创㛚⭴㶩궆⽰㛚⶞僜ⱷ氳㛄萁寕顠縖氳꧎姳⹠榟▽⹩⴬նZeptoյZUSCoffee⽰Uber Eats璡䈒榫䷨ꛦ㏐䩔䨿⮽▽鲹◙飊ⲡ縡鿥鴝乢杼ⴎ䈒榫⮟ꪫ║鴠䈒꧎姳⹩⴬氳䧪䡟ն儷顎鿥鴝䡗╙괐⿁┚궆깱䈒榫㯹眷⮷㘍Ꝛ亍䌖䳫 - All Rights Reserved2025䇗瑭┉㰚䈲⪓杷괐⿁┚궆깱燰ⲁ䈒榫┖鰉ꄈTOP唚⶝Top 10 Global Mobile E-commerce Apps by Download Growth in 20242025䇗瑭┉㰚䈲儷顎鿥鴝眷䈒榫Zepto겅餶⪓杷괐⿁┚궆깱䈒榫┖鰉ꄈ䪷车唚┚뜷䎎ⲏյ罥䐼㓹璡╚金䒍궆⿁撿䇜뀢룋뀕ն⺱休Instamart⽰BigBasket璡儷顎┚ⷊ休ꦻす䇖⺐█⺳⮜⯥葺⹛何⭴寕顠縖㵒➘䪇յ䒍鵮鿥鴝僜ⱷ氳䍠憷꧎姳ն䍠Ⲏ氳㘍Ꝛ曎䏄侁▽䄬㏜䧏簘⹠㷤氳ⲡ㜍⪭╈InstamartյBlinkit80%⽰BigBasket148%氳㘍Ꝛ㶗╙侁蜷⭱侁▽儷顎鿥鴝겅㓊氳珒◂╯忂憷ն塝㛚Zepto Café♔냖鱳163%氳䗺☕㘍Ꝛ曎聰겕縡⭴辑伺寕顠縖㵒䒍鵮僜ⱷ⽾コ꺉⛮뀰氳⪪飯仼沠宆⸂ն2025䇗瑭┉㰚䈲Zepto겅餶괐⿁┚궆깱䈒榫┖鰉唚Instamart⽰Blinkit塑鵮㘍Ꝛ丘䩺全嶏Sensor Tower䈒榫嬼㴕ն┖鰉ꄈ丘䩺簊阞陱伺Sensor Tower氳┖鰉ꄈ丘䩺佭㓹◇App Store⽰Google Play氳⚽畀䐂⭴氳┘⻡것逸յꄆ㛄┖鰉♔⹖全舅瑭└亡㱧⶛䈒榫ら䈙氳┖鰉ꄈնGoogle Play㏇╈㎁㛻ꡯ㏐⵲┘⺎榫ն2025䇗瑭┉㰚䈲⪓杷괐⿁┚궆깱燰ⲁ䈒榫┖鰉ꄈ㘍ꝚTOP唚⶝ZeptoMcDonald'sBlinkitKFCBigBasketInstamartDomino's PizzaZomatoGrabBURGER KING App0M20M40MInstamartBlinkitBigBasketZepto CafeKeeTaToo Good To GoZomatoKFCDairy QueenDoorDash0M7M 13+80%+148%+163%+77%+20%+11%+8%+143%+15%┚2024䇗瑭㍌㰚䈲注奃14M - All Rights Reserved12345123451235紇㎁菲孙123451234512345仼儗ꮑ㎁42025䇗瑭┉㰚䈲⺨㏐⵲괐⿁┚궆깱燰ⲁ䈒榫┖鰉ꄈTOP唚⶝丘䩺全嶏Sensor Tower䈒榫嬼㴕ն┖鰉ꄈ丘䩺簊阞陱伺Sensor Tower氳┖鰉ꄈ丘䩺佭㓹◇App Store⽰Google Play氳⚽畀䐂⭴氳┘⻡것逸յꄆ㛄┖鰉♔⹖全舅瑭└亡㱧⶛䈒榫ら䈙氳┖鰉ꄈնGoogle Play㏇╈㎁㛻ꡯ㏐⵲┘⺎榫ն㏐⵲겅⩝괐⿁┚궆깱䈒榫䏄侁儗㏐⴬寕顠⢏㞑McDonald'sFast Food Burgers & FriesBURGER KING AppFast Food Burgers & FriesYakiniku King official appDine-In RestaurantsStarbucksFast Food Cafes & Coffee ShopsCoke ONFood & Dining ServicesDoorDashRestaurant Ordering & DeliveryMcDonald'sFast Food Burgers & FriesDoorDash DriverRestaurant Ordering & DeliveryUber EatsRestaurant Ordering & DeliveryTaco BellFast Food Mexican & TacoMcDonald'sFast Food Burgers & FriesToo Good To GoRestaurant Ordering & DeliveryBURGE