向我展示数据...耐克和蔻驰（TPR）的客流量加速增长，拉夫劳伦的网络流量反弹
Randal J. Konik * | Equity Analyst(212) 708-2719 | rkonik@jefferies.comAshley Helgans * | Equity Analyst(212) 336-7367 | ahelgans@jefferies.comJonathan Matuszewski, CFA * | Equity Analyst(212) 284-1737 | jmatuszewski@jefferies.comCorey Tarlowe * | Equity Analyst(212) 323-7541 | ctarlowe@jefferies.comKylie Cohu * | Equity Analyst(212) 778-8701 | kcohu@jefferies.comBlake Anderson, CFA * | Equity Associate(212) 323-7686 | banderson2@jefferies.comMantero Moreno-Cheek * | Equity Associate(212) 778-8407 | mmorenocheek@jefferies.comCarlos Gallagher * | Equity Associate+1 (786) 535-2025 | cgallagher1@jefferies.com Chart 2 - Consumer Web, App, Social, and Foot Traffic Data YoY Change by Category.xSummarySubsectorAccessible LuxuryApparel BrandsAthletic ApparelDepartment StoresDiscount/Mass RetailFitnessFootwear - LifestyleFootwear - RunningFurnitureHome ImprovementHousehold Lifestyle BrandsInternet RetailRec & LeisureSaaSSpecialty RetailSporting GoodsSports & MediaValue RetailxSource: SimilarWeb, Placer, SensorTower, ListenFirst, JefferiesNote: Given the lack of a brick-and-mortar presence, we do not have foot traffic data for our Internet Retail subsector.WordingImprovedChange MoM by >1 PointFlatChange MoM by 1-(1) PointWorsenedChange MoM by >(1) PointMarch Trends Vs. AprilPlease see important disclosure information on pages 21 - 27 of this report.This report is intended for Jefferies clients only. Unauthorized distribution is prohibited. Value.ColorGreenYellowRed% Change Indexed to 100 Top Hot Takes For The MonthChart 3 - Overall Athletic Footwear Web Traffic Slowed, Although HOKA SpikedAthletic Footwear Web Traffic YoY Growth vs. Subsector Average.-40.0%-30.0%-20.0%-10.0%0.0%10.0%20.0%30.0%40.0%50.0%60.0%Apr-24May-24Jun-24AdidasSource: SimilarWebChart 5 - LESL Experiences Unprecedented Increase in Web Traffic at +72%.-50%-25%0%25%50%75%Source: SimilarWeb, JefferiesChart 7 - Hollister Lead in Web and Foot Traffic Growth.0%10%20%30%40%50%0%5%Source: SimilarWeb, Placer, JefferiesPlease see important disclosure information on pages 21 - 27 of this report.This report is intended for Jefferies clients only. Unauthorized distribution is prohibited. Jul-24Aug-24Sep-24Oct-24Nov-24Dec-24HOKANew BalanceNike10%15%20%25%30% Lifestyle & Growth Platforms - Athletic Apparel & FootwearAthletic Apparel•Athletic Apparelweb traffic decelerated to (19.5%) in Apr vs (12.4%) in Mar and (17.2%) in Feb.Foot traffic returned to non-negative growthof 0.0% in Aprvs (2.2%) in Mar and (14.9%) in Feb.•NKEweb traffic worsened to (29.1%) in Apr vs (18.2%) in Mar and (24.5%) in Feb.Foot traffic posted a second consecutive month of positivegrowth to 2.7% in Apr vs (0.5%) in Mar and (15.5%) in Feb.•LULUweb traffic worsened to (17.5%) in Apr vs (14.7%) in Mar and (24.7%) in Feb. Foot traffic improved to (8.3%) in Apr vs (9.7%) in Mar and(15.6%) in Feb.•UAAweb traffic improved to (20.9%) in Apr vs (32.2%) in Marand (24.0%) in Feb. Foot traffic improved to (3.9%) in Apr vs (7.0%) in Mar and(17.1%) in Feb.Chart 9 - Alo Sees Largest Sequential Web Traffic Acceleration(40%)(20%)0%20%40%60%80%100%May-24Jun-24Jul-24Aug-24Sep-24Oct-24Nov-24Dec-24Jan-25Feb-25Mar-25Apr-25Alo YogaNikeLululemonUnder ArmourAthletic ApparelSource: SimilarWeb, JefferiesChart 10 - NKE Builds on Positive Foot Traffic Inflection w/ Consecutive GrowthMonth.(20%)(10%)0%10%20%30%40%May-24Jun-24Jul-24Aug-24Alo YogaNikeLululemonSource: Placer, JefferiesChart 11 - UAA Web Traffic Outpaces NKE in AprBrandMoM Rank ChangeCurrent RankLULU01UAA12NKE-13Source: SimilarWeb, JefferiesChart 12 - Athletic Apparel Foot Traffic Ranks Remain Flat in Apr.BrandMoM Rank ChangeNKEUAALULUSource: Placer, JefferiesChart 13 - Group App Downloads Revert to Negative Growth(100%)(50%)0%50%100%150%200%Alo YogaNikeLululemonUnder ArmourAthletic ApparelSource: SensorTower, JefferiesChart 14 - UAA Continues to Drive Group Social Media Engagement.(200%)300%800%1300%1800%2300%Jun-24Jul-24 Aug-24Sep-24 Oct-24 Nov-24Dec-24 Jan-25 Feb-25Mar-25Apr-25Alo YogaNikeLululemonSource: ListenFirst, JefferiesPlease see important disclosure information on pages 21 - 27 of this report.This report is intended for Jefferies clients only. Unauthorized distribution is prohibited. ... Sep-24Oct-24Nov-24Dec-24Jan-25Feb-25Mar-25Apr-25Under ArmourAthletic ApparelCurrent Rank010203Under ArmourAthletic Apparel4 Athletic Footwear•While Near-Term Remains Challenges We See V-Shaped Recovery in F'27. Recovering from self-inflicted issues in recent years NKE betterpositioned moving forward. Their fundamentals remain well below historical averages, and aside from tariff headwinds, multiple strategicinitiatives are underway to restore fundamentals.•HOKA web visit YoY growth improved to 37% in April from 13% in March and -5% in February.The 2YR stack improved to 80% from ~40%the prior two months. DTC growth remained strong but decelerated slightly in Q3 to 28% from 30% in Q2 and 33% in Q1. Brand has beenoutperforming, but we remain somewhat cauti
