2025年新加坡就业市场展望

Contents►Business outlook►Work arrangements►Talent attraction & retention►Compensation & benefits►References 0513172125 Singapore Employment Outlook 2025Executive SummarySingapore Employment OutlookBusiness growthCautiously optimisticabout head countgrowthFocus on revenuegrowth andoperational efficiencySome initial adoptionof Generative AIFocus on Talent Attraction and RetentionTalent managementMost companiesstruggling to findtalentIn-office mandatesclashing withemployees’ hybridwork preferenceOverall, our findings show that the competition for talent inSingapore is expected to increase as businesses seek talent withspecialised skillsets.This is particularly crucial as the workforcesupply is projected to decrease in the coming years due todemographic factors. Given this trend, talent attraction and Employee prioritiesWork flexibility ishighly valued byemployeesSalary increase canimpact motivation andretentionJob outlook1/3 of respondentsconsidering a changeof job47% of respondentsare expecting at leasta 20% salary increaseto move jobsretention will become increasingly critical. This report exploreshow employers can maintain employee satisfaction in the fourareas outlined below and how they can strategically refine theirtalent strategies in a tight labour market. Singapore Employment Outlook 2025This first edition of the KPMG Employment Outlook survey inSingapore aims to analyse and gather leadership perspectives onemployment trends and careers in Singapore.The findings in this report are based on an online surveyconducted by YouGov, commissioned by KPMG, involvingbusiness executives between 2 and 14 January 2025. The studyaimed to obtain insights from business executives on variousfocus areas, including headcount expectations and compensationand benefits, among others.All of the 72 respondents held C-level or Department Headpositions with an even representation of male (50 percent) andfemale (47 percent) respondents. About 79% of the respondentshad at least 20 years of experience.The respondents also came from various sectors, with the mostrepresented sectors being Financial Services and Innovation &Technology. Among the respondents, 39 percent work forcompanies headquartered in Singapore.Note: Throughout the report, any reference to “Executives”represent both C-level Executives and Department Heads unlessspecified.About the survey BusinessOutlook Singapore Employment Outlook 2025Singapore Executives indicated a generally cautious outlooktowards headcount expectations in 2025, with 35 percentexpecting a headcount increase in their company/department,and 18 percent expecting a decrease (17 percent net increase).This cautious approach reflects the projected Singaporeeconomic growth where Singapore’s GDP growth forecast for2025 was at the time of the survey between 1-3%, lower than the4% growth in 20241. Since then, the economic projection hasbeen downgraded to 0 to 2 percent for 2025.Sentiments reported by respondents from publicly listedcompanies (38 percent expecting increase in headcount, netincrease of 16 percent) and private companies (32 percentexpecting increase in headcount, net increase of 14 percent) arerelatively similar.Smaller enterprises (with less than 200 employees) have a morepositive outlook with 40 percent expecting to increase headcount(net of 23 percent) compared to 25 percent for larger companies(net of 4 percent).Headcount expectationsremain cautiously optimisticOverall net expectedheadcount increase incompany/department17%23% Net expected headcountincrease for smallercompanies(vs. 4% forlarger companies) Singapore Employment Outlook 2025Area of Headcount IncreaseOperations and Sales were the main focus areas for headcountgrowth across all sectors. This suggests businesses will continueto prioritise revenue growth and operational efficiency in the yearahead.The findings also align with measures announced during theSingapore Budget 2025, which were focused on supportingbusinesses to drive sustainable growth, such as the corporate taxrebate, enhanced support for SMEs, investments in AI and digitalinnovation, and measures to improve workforce productivity andskills2.Areas of talent demand5%11%11%Finance and accountingEnvironmental, social and corporate governance i.e. ESGRisk management and complianceITProductMarketing and brandingSales, fee earners and client relationsOperations 16%16%21%37%42% Singapore Employment Outlook 2025The study also found that almost half (48 percent) of respondentsin Singapore already use Generative AI (GenAI) in some part oracross their organisation. Notably, only 6 percent of respondentswere widely adopting GenAI and a quarter (25 percent) ofExecutives indicated that their organisations have no plans toimplement GenAI solutions. Another 25 percent had indicatedthat they are not expecting to do so in the next year or more.The top functions where GenAI was utilised include IT (47percent), Operations (41 percent), and Finance & Accounting (29pe