媒体中的世代人工智能：香港、印度尼西亚和新加坡

Generative AI in media:Consumer sentimentacross Hong Kong,Indonesia and Singapore Is generative AI in media gaining trustor raising concerns? /Research Reality Contents 1Foreword 2Report takeaways 3Methodology 4How different generations feelabout generative AI Foreword Generative AI is rapidly transforming the media landscape, reshapinghow content is created, consumed, and trusted. As AI-generatedjournalism, storytelling, and visual media become more prevalent,consumer sentiment is evolving—marked by both concern andoptimism. This report explores how audiences perceive AI’s role in media, withattitudes varying significantly across generations. Understanding thesedifferences is crucial for brands and media organisations aiming to fostertrust and responsible adoption.” Laura RobbieCEO - Asia-Pacific, YouGov Report takeaways Top concerns? Almost half of consumers (48%) are concernedabout the loss of human touch in AI. Thisincreases to 50% among Singaporeans. Global attitudes to AI Transparency takeaway People in Hong Kong, Indonesia and Singaporeare more likely to be optimistic about the impacton AI on everyday life compared to othersurveyed countries, with more than 3 in then,compared to 24% of all countries. 80% of consumers think that explicitly stating whengenerative AI has been used to create content isimportant, a view that is shared by 75%+ ofrespondents in all 15 markets surveyed. Calls for control News flash: Do consumers trust AI? Almost 2 in 10 of consumers think thatthere are regulations in placed, eventhough half still ask for more control.Although this is lower when compared tothe global average. Consumers in Hong Kong, Indonesia, andSingapore tend to trust news generated by AImore than the other countries around the globe. Methodology The insights in this report have beensourced via YouGov Surveys: Serviced. The insights in this report were sourced via YouGov Surveys:Serviced – providing rapid answers from the right audience. The multi-region survey conducted fromDecember 16, 2024 –January2, 2025, with 1,006 respondents in Australia. Additionalinsights are available for 14 other markets: Canada, Denmark,France, Germany, Great Britain, Hong Kong, India, Indonesia,Italy, Singapore, Spain, Sweden, the UAE and the US. Throughout the report, each generation is defined as: Gen Z(born in 1997 or later), Millennial (born 1981-1996), Gen X(born 1965-1980) and Baby Boomers+ (born pre-1964). Explore our solutions Real insightsinto what theworld thinks Gainaccess to real-world data and expertise inmarket research, powered by reality – from realpeople, in real time. Get unsurpassed data accuracy, without thedistortions and biases that often compromiseresearch data. We’re here to help you generateinsights that lead to better decisions and keep youahead of the competition. Explore our solutions Thank you