2025年健身市场状况

1772024 Connect with Lincoln at www.lincolninternational.comConnect with L.E.K. Consulting at www.lek.comStrength Training & Holistic Wellness Take Center Stage1. The Continued Rise of Strength TrainingStrength training has emerged as the dominant fitness trend, particularly among youngerdemographics. As published research and consumer dialogue on strength training increase, fitnessoperators have undergone strategic realignment, with many gyms reallocating space to free weightsand functional training zones.•Gyms are investing heavily in expanding strength training equipment, reducing reliance ontraditional cardio-focused layouts. Planet Fitness, Orangetheory and boutique operators have alladjusted their offerings to cater to the increasing demand for resistance training and functionalmovement-based workouts.•Women and younger demographics are fueling this trend, with record-high participation rates inweightlifting and strength-based classes.•Health & wellness companies are preparing for GLP-1 impacts by offering weight managementprograms to educate individuals, collaborate with health partners and promote strength trainingas a recommended way to preserve lean muscle mass.2This renewed momentum is powered by shifting demographics and priorities. Gen Z and Millennialsare leading the charge, exercising more frequently and seeking personalized, purpose-driven fitnessexperiences. At the same time, an increased focus on preventative health, performance longevityand strength training has expanded the industry’s relevance far beyond traditional gym offerings. Asa result, the fitness industry is not only growing, but evolving and poised to play a central role in thebroader health & wellness ecosystem. Search Interest (U.S.) of Holistic Health and Wellness Terms1Source: Google Trends1) 3 month rolling average of search interest (index, 100 = maximum interest for the term in the period)2. Holistic Health Becomes a Core Consumer PriorityFitness is no longer just about physical exercise, as mental wellness, recovery and social connectionhave become critical pillars of the modern fitness experience.Recovery services such as cold plunges, red light therapy and compression therapy are increasinglybeing adopted by gyms, with Crunch Fitness, Life Time and boutique chains rolling out dedicatedrelax and recover zones. Wearable technology and AI-driven personalization have further blurred thelines between fitness and health optimization, with consumers increasingly using data-driven insightsto tailor their wellness journey.As interest in holistic health and wellness rises due to general consumer health trends and increasedawareness of weight management options (e.g., GLP-1s), fitness businesses have expanded their valueproposition beyond memberships to create new revenue opportunities in wellness-driven services.0200400600800Recovery and SleepPhysical FitnessNutritional Health Connect with Lincoln at www.lincolninternational.comConnect with L.E.K. Consulting at www.lek.com202520242023202220212020Preventative HealthMental WellnessSocial Wellness 3 Connect with Lincoln at www.lincolninternational.comConnect with L.E.K. Consulting at www.lek.comShifting Business Models and Competitive Landscape1. The Strength of High-Value, Low-Price (HVLP) and Premium ModelsTwo business models continue to outperform the market:•HVLP gyms (e.g., Planet Fitness, Crunch Fitness) continue to attract members with affordablepricing and tiered memberships.•Premium operators (e.g., Equinox, Life Time) focus on higher-value memberships, bundlingrecovery, nutrition and concierge wellness services to drive higher per-member revenue.Life Time, Average Center Revenue per Center Membership$2,172$1,317$2,098$2,52820192020202120222. Increased Personalization Through Digital Integration, AI and Fitness InstructorsWhile technology continues to reshape the fitness landscape with wearable integration and AI-powered coaching, fitness instructors remain important to the personalized fitness experience.As consumer expectations evolve, fitness operators must embrace digital transformation andpersonalization to remain competitive.•Peloton, Apple Fitness+ and Strava are deepening integration with gyms, allowing seamlesstracking between at-home and in-club workouts.•AI-driven fitness assistants and adaptive workout plans are increasingly used to enhanceengagement and retention.•Fitness instructors are forecast to remain crucial to the wellness experience, providingpersonalized coaching and lifestyle maintenance to help individuals meet their goals.While these models continue to enhance metric performance, the bifurcation in the market has leftmid-tier operators struggling, with many shifting toward specialization to maintain relevance. $2,8102023 $3,1602024 4 Connect with Lincoln at www.lincolninternational.comFitness Industry Poised for Continued ExpansionThe outlook for 2025 and beyond remains strong, with the industry benefiting from several keytailwinds:1Consu