2025年健身、美容和健康行业状况报告

the IndustryReportState ofthe IndustryReport Table of
ContentsTable ofContents 0404 Inside the Operator Mindset of 2025Inside the OperatorMindset of 2025 AI’s Evolving Role in the Fitness & Wellness Industry1010Al's Evolving Role in the Fitness & Wellness Industry How Businesses are Rethinking Revenue and Retention16How Businesses are Rethinking Revenue and Retention16 2121 What’s Working for Client AcquisitionWhat's Working for Client Acquisition What’s Next: Holistic Wellness as a Baseline, AI as a Disruptor27What's Next: Holistic Wellness as a Baseline, Al as a Disruptor27 2025 is shaping up to be a year of confidence for the fitness & wellnessindustry. Businesses are embracing AI, expanding revenue streams,doubling down on loyalty, and adapting to rising consumer expectationsand lifestyle-driven demand.2o25 is shaping up to be a year of confidence for the fitness & wellnessindustry. Businesses are embracing Al, expanding revenue streamsdoubling down on loyalty, and adapting to rising consumer expectationsand lifestyle-driven demand. To understand how the industry is navigating 2025, Mindbody surveyed1,421 decision-makers across the global fitness & wellness landscape,including fitness studios, spas, salons, and integrative health businesses. Toprovide context beyond the sector, we also benchmarked theseperspectives with a survey of 1,036 business owners in other industriesincluding restaurants, tourism & hospitality, events & entertainment, andretail across the U.S., U.K., and Australia. Beyond the numbers, we spokedirectly with operators ranging from national franchises to boutiquestudios, adding real-world perspective to our insights.To understand how the industry is navigating 2025, Mindbody surveyec1,421 decision-makers across the global fitness & wellness landscapeincluding fitness studios, spas, salons, and integrative health businesses. Toprovide context beyond the sector, we also benchmarked theseperspectives with a survey of 1,o36 business owners in other industriesincluding restaurants, tourism hospitality, events & entertainment, andretail across the U.S., U.K., and Australia. Beyond the numbers, we spokedirectly with operators ranging from national franchises to boutiquestudios, adding real-world perspective to our insights What emerges is a clear picture of an industry not just reacting to change,but actively shaping what’s next. From investing in smart technology toreimagining customer experiences, fitness & wellness businesses areevolving without losing sight of the human connection at the heart of
the industry.What emerges is a clear picture of an industry not just reacting to change,but actively shaping what's next. From investing in smart technology toreimagining customer experiences, fitness & wellness businesses areevolving without losing sight of the human connection at the heart ofthe industry. These are the key themes shaping the fitness & wellness sector in 2025These are the keythemes shapingthe fitness &wellness sectorin2o25 0101 Inside the OperatorMindset of 2025Inside the OperatorMindset of 2025 Optimism in an Anxious EconomyOptimism in an Anxious Economy Talk of inflation, rising costs, and a potential recession have been persistent themesechoing throughout 2025. Against that backdrop, it’s striking that nearly three-quarters of fitness & wellness businesses (72%) say they’re optimistic aboutperformance this year, while only 9% describe themselves as pessimistic.Talk of inflation, rising costs, and a potential recession have been persistent themesechoing throughout 2025. Against that backdrop, it's striking that nearly three-quarters of fitness & wellness businesses (72%) say they're optimistic aboutperformance this year, while only 9% describe themselves as pessimistic. Within the industry, optimism seems tied to a long-term cultural shift: consumers nowtreat fitness & wellness less as a luxury and more as a lifestyle priority.Within the industry, optimism seems tied to a long-term cultural shift: consumers nowtreat fitness & wellness less as a luxury and more as a lifestyle priority. Optimism About Business Performance in 2025OptimismAboutBusinessPerformancein2o25 The prioritization of people’s spend into health andwellness is increasing rapidly and is now overtakingother forms of expenditure.Theprioritizationofpeople'sspendintohealthandwellnessisincreasingrapidlyandisnowovertakingotherformsofexpenditure James Stanley|CEO and Co-Founder, Biowell HealthJames Stanley I CEO and Co-Founder, Biowell Health As recession concerns loom, consumer commitment to wellness remains strong.Monthly or tiered memberships continue to lead within the industry, with 54% ofoperators citing them as the most popular pricing model for 2025. Class packs
(44%) and unlimited memberships (27%) were also widely cited as the most popularwith members.As recession concerns loom, consumer commitment to wellness remains strong.Monthly or tiered memberships continue to lead within the in