蜜雪冰城2024环境社会及管治ESG报告

關於本報告About the Report01 走進蜜雪冰城Mixue Group Introduction03 ESG管理ESG Management07 合規經營 遵守商業道德Operation Compliance and Business Ethics15 高質平價 保障產品質量Value-for-money, Ensuring Product Quality22 價值共生 提升夥伴福祉Creating Shared Value & Enhancing Partner Well-being 41 公益向善 積極回饋社會Giving Back to Society70 綠色行動 加強環境保護Green Initiatives, Strengthening Environmental Protection 79 附錄：香港聯交所指標索引Appendix:Hong Kong Stock Exchange ESG Reporting Guide Index 關於本報告ABOUT THE REPORT This is the first Environmental, Social and Governance (“ESG”)Report published by Mixue Group (hereinafter referred to asthe “Company”), aiming to objectively and fairly reflect theESG philosophy, key progress, and achievements of Companyand its subsidiaries (the “Group” or “we”). We will focuson discussing ESG-related areas in this report, particularlythose significant ESG matters that may materially impact theCompany’s sustainability and are of concern to stakeholders.The governance section is recommended to be read inconjunction with the corporate governance report included inthe Company’s annual report. This report has been reviewedand approved by the Board of Directors of the Company. 本報告是蜜雪冰城股份有限公司（以下簡稱“公司”）發佈的第一份環境、社會及管治（“ESG”）報告，旨在客觀、公允地反映公司及其子公司（“本集團”或“我們”）ESG理念、年度重要進展和成效。我們將在本報告內逐一重點討論ESG有關領域，特別是該等可能對公司可持續性產生重大影響且利益相關方關注的重要ESG事宜。有關管治部分的內容建議與公司年報所載企業管治報告章節一併閱讀。本報告經由公司董事會審閱批准。 報告範圍 REPORTING SCOPE 除另有說明外，本報告的披露範圍與公司2024年年報所涵蓋的範圍一致。本報告涵蓋期間為2024年1月1日至2024年12月31日（“報告期間”），為保持信息的連貫性，報告中可能包括超出此時間範圍的事項。 Unless otherwise stated, the disclosure scope of this reportaligns with that of the Company’s 2024 annual report. Thisreport covers the period from January 1, 2024, to December31, 2024 (the “Reporting Period”). For the sake of coherence,certain matters beyond this timeframe may also be included. 編製依據 REPORTING FRAMEWORK This report is prepared in accordance with the Environmental,Social and Governance Reporting Code (the“ESG Code”) inAppendix C2 to the Rules Governing the Listing of Securitieson the Hong Kong Stock Exchange (the “Stock Exchange”), andreferences theGRI Sustainability Reporting Standards (“GRIStandards”) issued by the Global Sustainability StandardsBoard (“GSSB”). 我們遵循香港聯合交易所有限公司（以下簡稱“香港交易所”）《證券上市規則》附錄C2《環境、社會及管治報告守則》（以下簡稱“ESG守則”）編製本報告，並參考全球可持續標準委員會（GSSB）發佈的《GRI 可持續發展報告標準》（以下簡稱“GRI 標準”）。 匯報原則 REPORTING PRINCIPLES 本報告在編製過程中，依照ESG守則中有關“重要性”“量化”“平衡”“一致性”原則要求以界定報告的內容及呈列方式。 In preparing this report, we adhered to the principles of“Materiality,” “Quantitative,” “Balance,” and “Consistency” asoutlined in the ESG Code to define the content and presentationof the report. Materiality: This report identifies key stakeholders andtheir concerns regarding ESG issues during the preparationprocess. Based on the materiality assessment results,targeted responses and disclosures are provided. Detailsof the materiality assessment can be found in the sections“Stakeholder Engagement” and “Materiality Assessment.” “重要性”：本報告已在編製過程中識別主要利益相關方及其關注的ESG議題，並根據議題重要性評估結果，在報告中做有針對性的回應和呈列。有關重要性評估工作的詳情參見後文“利益相關方溝通”與“議題重要性評估”章節。 Quantitative:Key performance indicators (KPIs) relatedto environmental and social aspects are presentedquantitatively in this report. The measurement standards,methodologies, assumptions, calculation tools, andconversion factors used are explained where applicable. “量化”：本報告所披露的環境與社會層面的關鍵績效指標採用量化方式展現，有關計量標準、方法、假設及/或計算工具、以及使用的轉換係數來源，均已在相應位置做出說明。 “平衡”：本報告確保內容不偏不倚、全面地呈報報告期內本集團的各項ESG表現。 B a l a n c e :T h i s r e p o r t e n s u r e s a n u n b i a s e d a n dco m p re h e n s i v e p re s e n tat i o n o f t h e G ro u p’s E S Gperformance during the Reporting Period. “一致性”：除另有說明外，本報告的數據統計方法與其他公開披露信息保持一致。 Consistency:Unless otherwise stated, the data collectionand reporting methodologies in this report are consistentwith other publicly disclosed information. 信息來源 SOURCES OF INFORMATION 本報告所使用的信息、數據和案例，均來自本集團的正式文件、統計報告或公開文件，以及經本集團各職能部門統計與匯總的ESG實踐信息和數據。除特別注明外，所有貨幣金額均以人民幣列示。董事會對報告內容的真實性、準確性和完整性負責。 The information, data, and cases presented in this reportare sourced from the Group’s official documents, statisticalreports, public records, and ESG practice compiled by relevantfunctional departments of the Group. Unless otherwiseindicated, all monetary amounts are denominated in RMB. TheBoard of Directors assumes responsibility for the authenticity,accuracy, and completeness of the report. 報告獲取 REPORT ACCESS The electronic version of this report is available on the Group’sofficial website (www.mxbc.com) and the website of The StockExchange of Hong Kong Limited (www.hkex.com.hk). For anyfeedback or suggestions regarding the content of this report,please email us atesg@mxbc.com. 本 報 告 電 子 版 可 通 過 本 集 團 官 方 網 站（www.mxbc.com）及香港交易所官方網站（www.hkex.com.hk）查閱，如您對本報告的內容有任何意見或建議，歡迎電郵至esg@mxbc.com。 The Report is prepared in Chinese and English. If there is anydiscrepancy between the two versions, the Chinese versionshall prevail. 本報告以中英兩種語言發佈，如文本間存在差異，以中文版本為準。 走進蜜雪冰城MIXUE GROUPINTRODUCTION 關於蜜雪冰城年度榮譽與獎項ABOUT USEXTERNAL ACCREDITATION4