GB金融钓鱼报告2025

Phishing fearsin the AI era How concerned are Brits as AI tech advances–and do they think financial institutions are doingenough to preventphishing scams in 2025? /Research Reality 02 04 Methodology Foreword As phishing attacks grow more sophisticated, Brits are facing a growingwave of digital deception—one fuelled by advancements in AI. Fromhyper-personalised scam emails to deepfake voice fraud, cybercriminalsare leveraging technology to make phishing attempts more convincingthan ever. But just how concerned are consumers about these evolving threats? Andmore importantly, do they believe that banks and financial institutions aredoing enough to educate and protect them?” Matt Palframan Director of Financial Services Research, YouGov UK Reporttakeaways Scam spotlight11% of Brits say they have fallen victim to AI concernsMore than 3 in 4 Brits are concerned about the phishing scams, with more than half ofvictims experiencing loss of money as aresult of the scam (58%). use of AI to create more convincing phishingscams (79%). This increases to 83% among GenX and 85% among Baby Boomers. The big short(fall)British consumers expect more from banks/financial institutions. 73% agree thatbanks should be doing “a lot more” toeducate about financial phishing scams. Phishing awarenessEmails or newsletters are cited as the most effective format for educational materials aboutfinancial phishing, and the majority of Brits wouldprefer to receive phishing awareness updates ona monthly basis. The key to engagement3 in 4 Brits say that clear, actionable tips are the most engaging format for phishingawareness content, followed by real-lifeexamples. Methodology The insights in this report have been sourced via YouGov Surveys. The insights in this report were sourced viaYouGov Surveys–providing rapid answersfrom the right audience. The multi-regionsurvey was conducted fromJanuary 23–February 7, 2025, with2,124respondents inGreat Britain.Additional insights areavailable for 16 other markets: Australia,Canada, Denmark, France, Germany, HongKong, India, Indonesia, Italy, Mexico,Poland, Singapore, Spain, Sweden, the UAEand the USA. The target group ‘victims of financial phishingscams’ refers to Brits who answered “Yes, I have”for the question: “Have you ever been a victim of afinancial phishing scam, whereby you haveunintentionally shared personal or financialinformation with a scammer?” Throughout the report, each generation is definedas: Gen Z (born in 1997 or later) Millennials (born in1981-1996), Gen X (born in 1965-1980), and BabyBoomers+ (born in 1964 or before). How concerned or unconcerned are you of the likelihood of you fallingvictim to a financial phishing scam? Phishing fears: 1 in 2 Brits are concernedabout the likelihood offalling victims to a financialphishing scam (51%) This increases to 63% among Baby Boomers. Gen Z and Millennials are most likely to beunconcerned about phishing scams (35%and 37% respectively). Females are slightly more likely to expressconcern compared to males (54% vs 49%). Get in touchontact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP--FS-phishing-report Phishing fears: How concerned or unconcerned are you of the likelihood of you fallingvictim to a financial phishing scam? Globally, Singaporeansare most likely to beconcerned, whileSwedes are least likelyto be concerned Brits are aligned with the multi-marketaverage, with 51% expressing concern. Phishing fears: How concerned are you about the use of AI to create more convincingphishing scams?e.g. WhatsApp here? More than 3 in 4 Britsare concerned aboutthe use of AI to createmore convincingphishing scams (79%) This increases to 83% among Gen X and85% among Baby Boomers. Gen Z and Millennials are slightly lesslikely to be concerned about the use ofAI to create more convincing phishingscams (73% and 72% respectively). Get in touchontact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP--FS-phishing-report Phishing fears: However, the majority ofBrits still feel confident inidentifying phishing scams Millennials are most likely to be confidentabout identifying phishing scams (80%). Men are more likely to be confident inidentifying phishing scams compared towomen (78% vs 70%). Get in touchontact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP--FS-phishing-report HowmanyCharting phishing expeditions: Britshavefallenvictimtophishingattempts? Charting phishing expeditions: Have you ever been a victim of a financial phishing scam, whereby youhave unintentionally shared personal or financial information witha scammer? 1 in 10 Brits indicate theyhave been a victim of afinancial phishing scam 11% of Brits state they have been avictim of a financial phishing scam inthe past, 5 percentage-points lowerthan the multi-market average of17%. Charting phishing expeditions: Victims of financialphishing scams weremainly targeted over phonecalls and social media 24% of financial phi