GB外出就餐报告

Hungry for change?: Great Britain diningout 2025 report Are rising costs reshaping Britain’s dining habits? /ResearchReality Contents 1Foreword Key takeaways 2 Britain’s appetite for dining out in 2025 Shifts in dining behaviours Attracting British diners in 2025 6Mostconsidered restaurants among British diners Foreword As Brits navigate 2025’s economic climate, dining out remains a fixture of everyday life—but one under pressure. Six in ten consumers say they are eating out at least once amonth, yet nearly 38% of diners say they are doing so less than they did a year ago,citing rising costs.This represents an opportunity for more economic dining options—59% of Brits who have altered theirdininingpreferences say they are opting forcheaper restaurants. This report explores how Brits are approaching dining out in 2025: how often they go,what kinds of restaurants they visit, how they’re adjusting their behaviour to managecosts, and what incentives could entice them back to restaurants more often.” Sarika Rana Director–Consumer research, YouGov Explore our solutionshttps://yougov.com/business/products?utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-10-UKI-dining-out- Report takeaways Diners are dining outless frequently Discount delights Appetite forcheaper alternatives Most British diners agree thatdiscounts inoneform or anothercan incentivize them to visitrestaurants more often. Buy One,Get One offers can be especiallyattractive. But how shouldrestaurants communicate theiroffers to potential diners? 38% of British diners say they areeating out less frequently than theyused to a year ago. Of these, 63%cite a perceived rise inexpensiveness as a reason for themvisiting restaurants less often. About half of British diners say theyhave altered their dining preferenceswith a view to saving money. Ofthese, 59% say they are choosingcheaper restaurants, while 52% saytheyorder fewer items. Powered by theYouGov panel 30mregisteredpanel members The insights in this report are fuelled by YouGov’s consumerresearch panel, which has 30 million registeredmembers from55+ markets. Every day, our members trust us with their data and opinions–enabling us to gain insights into behaviours and attitudes frompeople of all ages, backgrounds and beliefs. 55+markets Inclusion is essential for our members, our clients, and ourmission. We invest millions each year to ensure we can createtruly nationally representative online samples and accesshard-to-reach groups. The Pew Research Centre concluded that YouGov “consistentlyoutperformed" other online competitor samples for accuracy. Britain’s appetitefor dining out How often, if ever, do you eat out at restaurants(including cafés, pubs serving food, and fast-food joints)? 1 in 6 Britsdineout at leastonce per week 16%ofBritsdine out once a week,this increases to20%amongmen. Over2 in 5dine out at least once permonth, whileless than a tenthsaythey never eat out. Get in touch for more datahttps://yougov.com/?marketo=contact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-10-UKI-dining-out-report 38% of Britishdiners eat out lessfrequently now Among lower income diners, thisshare rises to 46%. Over a third ofmiddle incomediners (36%) andabout three in ten higher incomediners(29%)report eating out lessfrequently now than they did a yearago. For restaurants this could mean thatprioritising value-driven offers couldyield rewards. Get in touch for more datahttps://yougov.com/?marketo=contact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-10-UKI-dining-out-report Are Britishdiners feelingthe pinch? Do you think restaurant prices have increased noticeably in your area in thepast 12 months? (% of British diners)? ~8 in 10 Britishdiners feelrestaurant priceshave risen in thepast 12 months Do you think restaurant prices have increased noticeably in your area in thepast 12 months? (% of British diners)? Baby Boomers+lead the nationalview thatrestaurant priceshave increasednoticeably This sentiment is somewhat lesscommon among younger diners. 12% of Millennial diners thinkprices have not increased(compared to8% of all Britishdiners) Get in touch for more datahttps://yougov.com/?marketo=contact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-10-UKI-dining-out-report Which, if any, of the following are reasons for you dining out less now than 12months ago? (% of British diners who dine out less frequently) 6 in 10Britishdiners who eatout lessfrequently citeincreasing prices A similar proportion cite increasedcost of living as a factor. Almost half say they are trying tosave money. Get in touch for more datahttps://yougov.com/?marketo=contact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-10-UKI-dining-out-report Do you feel restaurants are fairly pricing their meals given current inflationand labour costs? (% of British diners) Nearly half ofBritish diners feelrestaurant prices