2025年瑞典外出就餐报告

Dining outCheck, please: report 2025-SwedenAre rising costs reshaping Sweden’s dining habits? /Research reality Contents 1Foreword Key takeaways 2 Sweden’s appetite for dining out in 2025 Rising prices, shifting plates? 5Attracting Swedish diners in 2025 Foreword As Sweden navigates 2025’s economic climate, dining out remains a fixture ofeveryday life—but one under pressure. Nearly two-thirds of consumers say they areeating out at least once a month, yet about a quarter of diners say they are doing soless than they did a year ago, citing rising costs and the need to save money. This report explores how Swedes are approaching dining out in 2025: how often theygo, what kinds of restaurants they visit, how they’re adjusting their behavior to managecosts, and what incentives could entice them back to restaurants more often.” Linn Öberg General Manager Nordics Report takeaways Diners are dining outless frequently Discount delights Appetite forcheaper alternatives Most Swedish diners agree thatdiscounts in one form or anothercan incentivize them to visitrestaurants more often. In additionto direct discounts,Buy One, GetOne offerscan also be quiteattractive. But how shouldrestaurants communicate theiroffers to potential diners? 27% of Swedish diners say they areeating out less frequently than theyused to a year ago. Of these, 55%cite a perceived rise inexpensiveness as a reason for themvisiting restaurants less often. Two in five Swedish diners say theyhave altered their dining preferenceswith a view to saving money. Ofthese, 63% say they are choosingcheaper restaurants. Powered by theYouGov panel 30mregisteredpanel members The insights in this report arefueledby YouGov’s consumerresearch panel, which has 30 million registeredmembers from55+ markets. Every day, our members trust us with their data and opinions–enabling us to gain insights intobehavioursand attitudes frompeople of all ages, backgrounds and beliefs. 55+markets Inclusion is essential for our members, our clients, and ourmission. We invest millions each year to ensure we can createtruly nationally representative online samples and accesshard-to-reach groups. The Pew Research Centre concluded that YouGov “consistentlyoutperformed" other online competitor samples for accuracy. Sweden’s appetitefor dining out How often, if ever, do you eat out at restaurants(including cafés, pubs serving food, and fast-food joints)? 1 in 4 Swedesdineout at leastonce a week Females are significantly likelier thanmales to dine out on a weekly basis(30% vs 19%). Additionally, 38% of Swedes dine outat least once a month, while almostone in three do so less often (30%). Get in touch for more datahttps://yougov.com/?marketo=contact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-10-SE-dining-out-report 27% of Swedishdiners eat out lessfrequently now 15% of Gen Z and Millennial dinersreport eating out more frequentlythan 12 months ago, compared tojust 4% of their older counterparts. Get in touch for more datahttps://yougov.com/?marketo=contact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-10-SE-dining-out-report Do you think restaurant prices have increased noticeably in your area in thepast 12 months?(% of Swedish diners)? Almost 7 in 10Swedish dinersfeel restaurantprices have risenin the past 12months This sentiment is consistentacross genders and generations. Get in touch for more datahttps://yougov.com/?marketo=contact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-10-SE-dining-out-report Which, if any, of the following are reasons for you dining out less now than 12months ago? (% of Swedish diners who dine out less frequently) More than half ofSwedish diners whoeat out lessfrequently citeincreasing prices About two in five also say they dineout less frequently in a bid to savemoney (45%). A similar proportioncite increased cost of living as afactor (40%). Get in touch for more datahttps://yougov.com/?marketo=contact&utm_medium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-10-SE-dining-out-report Do you feel restaurants are fairly pricing their meals given current inflationandlaborcosts?(% of Swedish diners) Only 27% Swedishdiners feelrestaurant pricesare fair More than one in three Gen Z andMillennial diners feel that prices todayare too expensive relative to quality(37% vs 31% of all Swedish diners). Get in touch for more dataedium=pdf_link&utm_source=whitepaper&utm_campaign=WP-2025-10-SE-dining-out-report Rising prices,shifting plates? 39% of all Swedish diners indicate they have altereddining preferences to cut expenses 41% of males say they have changed their dining preferences, compared to 36% of females. A similar difference appearsbetween Gen Z and Millennials and older age groups (43% vs 35%). How have you changed your preferences when you eat out to spend lessmoney? (% of Swedish diners who have altered their dining preferences) A switch tocheaperrestaurants