2024年电商应用与品牌市场洞察报告

Sensor Tower☮篸/陱伺˒ 20242024SensorTower Sensor TowerApp StoreGoogle PlayGoogle Play / 0204101923 20245.6%65 201943202465 20245.6%6563%GooglePlay Sensor TowerApp StoreGoogle PlayGoogle Play 202412:Sensor Tower 20% 2024202326%10.4TemuMercado Libre 202420% Temu2024 Sensor Tower20% App StoreGoogle PlayGoogle Play 202412:Sensor Tower 11 1139-10 1“10.10”“11.11” Temu9 Temu202469%5.5202412Temu9 Zepto432%Trendyolmilla20235 Temu2024 2024Temu40 Temu40% TemuTemu205%TikTok Temu135%118%2024 (1688)2024iOS (1688)202472%iOS2024MAU76% 28%13%47 “”202412%MAU16% “”202410Sensor TowerApp StoreGoogle PlayGoogle Play 202412:Sensor Tower 2024 Cocokara Fine(Matsukiyo Cocokara)20243TikTokTemu 2024Temu93% Sensor TowerApp StoreGoogle PlayGoogle Play MAU20241224 MatsukiyoCocokara & Co.[Link]Sensor Tower 20241MatsukiyoCocokara & Co.20241224 202110Cocokara FineMatsukiyoCocokara & Co.3410[Link]MatsukiyoCocokara & Co.20241.02[Link] Temu4910 2024Temu139%1400 AliExpressKarrot23 A B LY2 0 2 36491020247.3 Sensor TowerApp StoreGoogle PlayGoogle Play 202424%40% App StoreGoogle PlayGoogle Play 202420%24%40% 202445%202418% ShopeeTemu18 Sensor TowerSensor TowerApp StoreGoogle PlayGoogle Play 2024Temu18ShopeeTemu Meesho12% Meesho202412%F l i p k a r tShopsy23 2 0 2 4Zepto2024429%4 Blinkitbigbasket Sensor TowerApp StoreGoogle PlayGoogle Play 202412:Sensor Tower 11 FacebookInstagram TikTok X YouTubeFacebookInstagram 111123%7% 20242425.58.9 AmazonTemu SHEIN Samsung2024 20241-12FacebookInstagram TikTok X YouTubeFacebookInstagram FacebookInstagram Sensor Tower20241-12FacebookInstagram TikTok X YouTubeFacebookInstagram TemuAmazon SHEIN Samsung Sensor Tower ꄆ憠䰕金 Temu409 2024年全球电商应⽤下载量再度增⻓5.6%达到65亿次。 拉美、东南亚和⽇本市场电商应⽤下载量增⻓超20%。 随着移动互联⽹和全球供应链的发展，全球电商应⽤下载量持续增⻓，从2019年的43亿次增⻓⾄2024年的65亿次。 202426%10.420% 2024Temu40202412Temu9 Sensor Tower Sensor Tower鉯⬀亡勆 Sensor TowerApp Performance Insights Sensor TowerApp Advertising Insights Sensor TowerDigital Advertising Insights Sensor TowerAudience Insights (SOV) Fa c e b o o kI n s t a g r a mXTwitterOTTYouTubeSOV Sensor Tower鉯⬀亡勆 Pathmatics by Sensor TowerRetail Media Insights Sensor TowerGaming Insights— RPDARPDAU SOV SensorTower甏☮ Sensor Tower佭⪓杷䈒榫篺宁䄬㏜䗯䥊⽰嬼㴕ⱱ氳겅⩝❠䈒らն䡘♜╙燰ⲁ蛈ꛖ☕⼥յ䈒榫⹠车ら⽰车┯⮇冫䄳䬠❠⪩◇燰ⲁ䈒榫⽰⹠车ら氳⚀┯篒丘䩺♔⹖注⪩珒◂䓪嬼㴕ն䡘♜氳僜ⱷⴎ䦮䈒榫䗯䥊յら䈙䗯䥊յ䇯⼔䗯䥊յ✳榫䗯䥊璡ն 纭硍亡䌋:sensortower-china.comsales@sensortower.com 䐭⟔ Sensor Tower✳榫兣堑 Sensor Tower 佭⻖꧎金▽鉯催㛢 燰ⲁ车┯嬼㴕?✳榫sensortower-china.com/ blog刧洇䇜┖鰉催㛢䥊⼔⫂㳋