报告｜奥美拉美2025消费者趋势
!"#$%&'( !"#$%&'()*+,-./0123456!"789:6;<=>?@ABC3BCD6!"EFGH?IJKLM(NO6P,Q#$RSTU+VS( W X Y I ! " ( Z [ \ ] ^ \ _ ` ( a b3c )*+,2025-./0123 !"#$%&'()*+,-./0123456789:;?@,ABC DE2025F#$%GH,IJKLMNOPQRSTUVWXY,Z[\/]J\:#$%,^_\#$`B:!abcdef1,g'DE:Thij'Vklmn,opqr:st`uvwx,wyz{DEcC!"#$%&'()*+,-./0123456789:;<=3>?9@ABCD3EFGHIJEKLMNOPQ67RSTU |}~ÄÅÇÉÑFÖ#$%?@:Üá/89àâ\äã,á-å/çséèêëC !"#$ !"#$%&'()*+,-./0123456789:;<-=>?@ABCDEFGEHIJKLMNOPQRJSTU45678VWXYRZ[E\]E^_`ab?cde)fghi`jkXYRl]mn4opABbTU4qrstuvwxyz%{|R}~>? !"#$%zÄMÅÇ`ÉÑRÖÜá)àâäãå%`çécdèê? &'()*+%ëí#Orgullo Latino)TikTok`Instagram Nìîïñóòå?cde)ìîïôöõúùÉÑûüE†°`abè¢?£/,§^•¶ßò®>©/;™4É´¨≠_abÆÅRRØ∞$%±≤≥¥? ,-./% •μ∂∑∏uvcdeéπRab}~?•∫ªõºΩe`æø¿Ω4x¡¬√ƒ≈?•∆«»…ÀÃÕŒœabmnR}~? %&'( –—“≈`å%J”xÉÑ,‘Ω%’÷4JS◊ÿŸR⁄¤á)‹›? !"#$%,§Rcdeá)fi$fl%¡‡Rcdèê4Ã,·‚é)„‰„ÂÊ,§bRÁ|?Ë#,§^ÈÍÎOÏÌ`ÓÔRœ4Ò,·^R!÷cdÚ)ÛÙ?ZıGallupш4)˜¯20,455˘xï/Q^RÏÌcd˙49%ï˚¸59%? &'()**+%TikTok Nìîï,·e˝Z˛◊’ˇ^!«"4#$%◊ÿ&'()R*+á),¿JS,‘eR-.`“≈?∫/S04,§Rcde)123œ45/6`78R!Á>? ,-./% •9:;“<’4ÃJ=◊ÿ>?@A?•7ú»±pJS,‘BCDREFÁ|?•)EF}~GHI9J,K`LMRN8OP? )*+,-. cdeá)fgLQR6∫ÇSRTU>?á)VW,¿`XYZ|Ÿ[\ì]?ª◊y^_)`abc(`>dÂÊe&QRTU4f`>dgfØhiM`hj0Ÿ? !"#$%kéßQâlmÙnestM4^6m9:k^⁄¤4S0opq∫rJsSCDÃÕtuJõvwxRyz«y?z{^|}»`~ìîJÄÅú4ÒO+v˛¤Z|RÇÊÉ)JÄÛ·? &'()*+%ÑÖÜáàâää)ãeVWåçRéèYêÖàå4$%Î^6[Êëíìî˜≈ïñóòRôö&'?œõú7’ˇR6R~ùûéπ4AI!$R~ü†É„‰„@°¢£? ,-./% •¡§VWb•¶MRS0ß|e&QRXYZ|?•H®©œJS«iTUÖÜR™,´Z|‹?•«i¨VW`Ôv≠ÆŸ4ØcdeV°uáR∞±? /0123 cde)fg≤≥R6Rcdèê4qräãTU·¥EμvX5RÅÇ?z{cde∂*)ÛÙ4R6∑)Ñeˆ∏âõcd4qräã»π‰∫ªºVEΩæV`ø©VR¿Ç? !"#$%ª¡á)¬fgLQääJ”=√RM4Ã=√ƒ≈RE∫e&QRéπ? &'()*+%Ñì∆abâ$%±≤&'4«$opª¡Ç4cdem»&ÂÊHIv…R∆◊Ç?∫/S04ÑÀ0ÃâRÕåäääãmÍÒŒœm–R—Çää#$cdeá-mÙvMRcd><â? ,-./% •“”»…¬‘π‰vÿ’÷RÅÇ`◊ÿ?•˙Ÿ⁄¤G<-Ÿ‹Lw?•,¿kMb›fi4x“˚cdefl&≈? 4256789 ‡·á)‚â%`aAd„¿R!Á>4éVẺ`m釷R,¿ÂP?cdeJ”9m釷ØΩ!ÁRÊ`>d4Ã=9Á,¿JËeRcdÈÍG? !"#$%X597J”=&'4Ã=ÎÏstGJ√ÌÓRÔ’? &'()*+%Ñ)Òïâ¨ÚÛÙıVõˆ˜≠`ѯáb!Áâ¨)˘<˙G\°˚°≠N TikTok|“#$‡·OPá)¸!<â?cdem˝-J˛˜˘èêàˇ!Á4ÃÕ!"#$!Á>? ,-./% •)ÅÇ%¸G4qr≥&AdR‡·ƒ˜É'?•9‡·˙ÂÊ<â%(#ÇÊ)åLw?•x*ve+R‡·>,4-.cde/012V? -/:;<= ∫X#«iTUJ”3=9J√¬‘¸úääÃ=9Jfg¸+˚°445`6vVR78?ZıFurther with Ford 2024,9:4AB76%R^#ùR6)ñY‰12k;m»&)õ<Á|? !"#$%cdeÂÊ=>X#éπ4J”?uJ!“@A4Ã=<-k^$·`μvX5? &'()*+%BÑCDàâN&'Ròå4#$cde„‰„ÂÊ)X#G[ÊìÖ4ÃJ=tt9ÁΩ%ÇE∂¬R~ø?ÑFGHâRCp4∑∏ÎOI—E∫X#JKTUR!Á>RÂÊ? ,-./% •9X#Lw%º®LEM4L`k^$·R[N?•9√¬‘0È>,,OÎÏ!Á4ÃJ=œ@APQcde?•˛˜}~R.9^6∫X#˛¤fg«iTS? >?@ABCD cdeJ”flTJòJURy^å|ÌVWR√¬‘´XääR6EÊ≥¥RvŒM`Y$M?Z[4cde√xñƒï\a]^À[49Æ_R`Í<â%`aÇSab? !"#$%ÇSƒA«i)å|2ï4ÃJ=cd?eRÇSfÜ™g9´XhivjÎklÌe4=m√xN°v+100%Ÿ‹ï3”å|l & ' ( ) * + %∑ OÑn oâ¨G r e e n w a s h i n g≠`Ñp q r sâ¨Rainbow-washing≠Rt¯u‚uv4cde)ú7wxœy^"y)åEFÃJ=uá´XRÇS?–—ѯTUbâNz|RCp4&'()6){|cde}~J(ER7F? ,-./% •¡x:;%Ä-RÅÇ»…Å!√]œRTU?•}~˜≈ÉXÑ9:É'uvEÖÜ2)Rá˛?•œe&QR·àOâ∫yz`cdeTS4ÃJ=`äMREFÁ|? 2025!"#$%&'()*+,-./*0123"456789.::;<=>?%@ABCDEFGHIJGKLMNOPQ"().:RS#$TUVWXPG8YZ[\S,-]^"_`abc@ !"#$%&'()*+,-./01 ThaisFrazaoChiefStrategyOfficeratOgilvyLATAM!"#$%&'()( MarinaPiacentiniChiefCommunicationsOfficeratOgilvyLATAM!"*+%&'()( !!" !"#$ 1.GuíadelaCulturadeVice,20252.MintelGlobalBeautyandPersonalCareTrends,20253.Lemongrass-TendenciasdeViajes,20254.HiltonTravelTrends,20255.OBSEvoluciónydesafíosdelsectorturísticoenLatinoamérica,20246.DentsuCreativeTrends,20257.Ipsos,InternationalWomen’sDay,20248.TlacucheBlue,20249.TheFuture100VML,202510.MintelGlobalConsumerTrends,202511.PionYouthTrendsReport,2024 12.ScenarioDNACultureMappingTrendsThemes,202513.MustWatchConsumerTrendsStatista,202514.TheNewConsumerCoefficientCapital,20251 5 .WGSNFutureConsumer,2025-202616.NielsenMidYearConsumerOutlook,202517.TecnológicodeMonterreyLageneraciónZysushábitosdecompra,202418.TopGlobalConsumerTrends,Euromonitor,202519.KantarGlobalMONITOR2015,2020,202420.JuanIsazaConsumerTrendReport,202521.CrecimientomundialdispareIncierto,FondoMonetarioInternacional,20252 2 .C N NBusiness.2025
