2024年年终美国影视行业报告：数据及趋势洞察

ntroduction Welcome to Luminate's second annual Film & TV Year-End Report. Likeall good sequels, we've focused on incorporating what was loved mostabout the original while taking the story in new directions. Onceagain,we'redeliveringthemostcomprehensivenumbersavailableon the volume of TV and film content being produced in the U.S., as wellas relevant measurement data and trend insights. This time around,though, we're not just tapping Luminate's industry-leading film and Tvmetadatabutprovidingtransparencyonstreamingconsumptionwithour Streaming Viewership (M) tool and sharing exclusive insights intoconsumer behavior from our quarterly Luminate Insights Entertainment365 survey. We know how critical accurate data is to helping you do business.Contact us here to learn more. NTHSREPOR While YOY series volume shows moderating decrease, episode decline deepenedHow streaming, cable, unscripted and select genres are hurting while broadcast reboundedThe pros and cons of keeping limited series and long-running shows on the air STREAMING PERFORMANCE: WHAT VIEWING BEHAVIORS SHAPED U.S. SVOD IN 2O24? Most-watched2o24TVseriesrevealedacrossstreaming,linearData on which services get the most mileage out of originals and genresFranchise analysis: Weighing familiarity vs. fatigue in well-known IP FILM TRENDS: WHAT DEFINES CURRENT MARKET DYNAMICS IN U.S. THEATERS? Films floodback into theaters...but ebb in streamingWhy horror movies are Hollywood's most economically prudent genre COUNTNGCONTENT TooManySeriesAre Gone Too Soon Luminatetracks planned endings,an increasing trend in whichnetworksandstreamerswill announce a renewal for a show's final season in advanceto givethe writers an opportunity to wrap up the series arcs. One TV format with a planned ending by definition is a limited series. As the chart below indicates, the TV's financial DNA is built on long-running series-shorter runs and limited series present challenges for studios and producers. Drama Series Decline Masks Deeper Cuts in Total Episodes Despite its more global appeal, the chart below tracks a 6% decline from the 304 drama series ordered in 2019 to the 285 ordered in 2024. This differencemay not seem impactful until a deeper look reveals a 27% decline in the number of episodes ordered from the 2019 peak of 3,393 to 2024's 2,492. Animated Series Orders Were Listless in 2o24 The struggles of drama series are nothing compared with comedy and animation series, which have been pummeled over the past few years to an all-timelow. Animated series had a spike in 2o21 due to COviD-related delays, along with the production benefits of voiceover work. Unfortunately, the volume of2024 series is down 31% from the prior year. Animation series had a 2020-21 pandemic-fueled uptick; however, the headwinds for animation are made clearby the year-over-year downturn in 2023-24. RealitySeries No Longer Filling Scripted Gaps One surprising finding is the overall decline in alternative series orders from 2022 to 2024. The expectation was that the 2023 WGA and SAG-AFTRA strikeswould have increased demand for unscripted projects. While the overall volume of unscripted programming remains high, the number of new formats andmultiseason franchises is in a lull. Between 2022 and 2024 total unscripted episodes produced are down by 33%, which is an even steeper decline thandrama series (at 2o%) SREAMNGPEREORMANCE FILMTRENDS Data Sources This 2024 Film & TV Year-End Report is powered by Luminate's industry-leading data, all of which arecommercially available: Streaming Viewership (M) measures streaming viewership consumption: Film & TV delivers verified information on people, projects and companiesU.S. Entertainment 365 measures consumer behaviors and preferences related to entertainment and howconsumers spend their leisure time across all available entertainment channels To learn more about how to access the data and products, please contact us HERE Dig even deeper into the issues raised in this reportwith Variety Intelligence Platform's "ProductionPipelines: TV & Film in Flux" (Coming February 3) Subscribe Today HowHollywoodisrethinkingits contentat every phase,fromdevelopment to distribution