2024关于中国青年的真相白皮书

YOUTH A DECADE OF YOUTH RESEARCH 张爱玲 (1920)何鸿燊 (1921)袁隆平(1930)WarrenBuffet(1930)MartinLutherKingJr.(1930)李小龙(1940) 虚实相融的精神净土A FUSION OF VIRTUAL AND REAL 以下哪点是Z世代可能相信的?WhichofthefollowingisGENZmostlikelytobelievein? 以下哪点是Z世代可能相信的?WhichofthefollowingisGENZmostlikelytobelievein? Life is becoming fully metaphysical生活进入全面拜拜时代% #算量子力学命 #Quantum mechanical fortune-telling 78% 的Z世代表示相信不符合逻辑或不科学的事情是一件有趣的事。 ofGENZsayit’sfuntobelieveinthingsthataren’tlogicalorscientific. Imagination is continuing to multiply感叹奇思妙想 主动做梦 In just 15 days, we spent 200,000 yuan and 500 grams of gold to handcraft tens ofthousands of Sanxingdui gold masks. 打破束缚将梦想化为现实Give wings to imagination I took a picture of 6 million people. Tech geeks spend three months making their own Bilibili super smallTVs “在梦想面前，创业只是一个比较贵的爱好。如果失败了就失败了。大不了，我去找份剪辑师的工作。但是不能因为怕失败，而放弃梦想。”- “Entrepreneurship is just a expensive hobby when it comes todreams. If it fails, it fails. No big deal, I’ll just get a job as an editor.But I won’t give up my dream due to the fear of failure.” -Tim,28, male, Hangzhou 拥有雄心壮志的一代Agenerationwithbigambitions 48% ofGENZbelievetheywillbeamillionaire的Z世代认为自己会成为百万富翁 GEN POP：34% 虚拟和愿望总能提供一个丰富而充实的乐园… Virtual and aspirational always provide arich and fulfilling paradise... 1在社交媒体上，似乎每个人都是《璀璨帝国》的嘉宾 On social media, It seems like everyone starring on Bling Empire 1616 Source：⼩红书Source：⼩红书 的Z世代认为他们目前赚的钱还不足以过上舒适的生活。 无论打开什么APP，都有人在展示自己的富裕生活，营造出一种“众人皆富你独穷”的氛围。 of GEN Z don’t feel they earn enough money tolive comfortably. No matter what app you open, there arealways people showing off their wealth,creating a sense of "everyone is rich, andyou’re poor.“ GEN POP：50% Virtualization becomes more dreamy虚拟变得更加梦幻 COS委托悄然流行COS commissions are creeping in popular 抖音13.9万人参与16亿次播放Douyin 139,000 participants, 1.6 billion plays 活动发起人（单主）付费邀请女性Coser（委托老师）打扮成动漫、游戏里心仪对象的模样，进行一日或多日的约会。 Event organizers pay female Cosplayers to dress upas their favorite characters from anime or games, andgo on a one-day or multi-day date. “约会”Dating “结婚”Married “蜜月”Honeymoon “婚礼”Wedding Reality becomes more real现实变得更加真实 不婚Marriage-free 2024年上半年，中国有343万对夫妇结婚，比去年同期减少了49.8万对。 A total of 3.43 million Chinese couples got married during thefirst half of 2024, down by 498,000 couples, which marks thelowest point in 44 years. 4不育Child-free 2023年人口自然增长率-0.2% Natural population growth rate -0.2% in 2023 Brandsneedtogettransparentandintentional品牌需要提高技术透明度有意识地将事实和虚拟融合在一起 abouttheirblendoffantasyandreality 过去认为AlwaysBeenTrue: 在今天看来MoreTrueToday： 虚拟与现实的界限愈发模糊，这一代人被迫成为半醒的孤独者。 年轻人总是梦想家。Youngpeoplehavealwaysbeendreamers. The boundary between the virtual and the real isbecoming increasingly blurred, forcing this generation tobecome half-awake loners. 进入调查模式TAP INTOINVESTIGATIVEMODE When you try to read the same paragraph forthe sixth time and realize you're still not payingattention… 73% 中国Z世代担心自己注意力的持续时间 #Lack of concentration120mil+ views on RED of ChineseGEN Z are worriedabout their attention span Attention is horribly distracted #How to improve lack ofconcentration# VS Global GEN Z 68% #How can one loseconcentration so much# I find that I can't concentrate on one thing at all.I keep using two devices to watch differentcontent at the same time, and have no patiencefor long videos, even if it's only one minute. 我更喜欢短内容形式，例如抖音和视频号 I prefer short-form content like Douyin and Wechat Channel 三分钟看完整个故事 沉迷于快节奏的中国短剧 Obsessed with fast-pacedChinese Mini Drama Get the whole story in just threeminutes of explanation Netizen: I feel like my life will be ruined by short videos Short videos are terrible. After they invade my already undisciplined brain, Irarely have the patience and efficiency to watch movies and articles. I haveuninstalled Douyin and hope there will be improvements this year Books书籍 QUIZ! Music音乐 如果所有的娱乐形式都将被禁止 If all forms of entertainment were goingto be banned Video Games游戏 哪一项是Z世代希望保留的？What is the one that GEN Z would keep? TV Shows电视 Books QUIZ! 书籍 Music 如果所有的娱乐形式都将被禁止 音乐 If all forms of entertainment were goingto be banned Video Games游戏 哪一项是Z世代希望保留的？What is the one that GEN Z would keep? TV Shows 电视 三秒钟热度的Z世代，把对待游戏的投入也带入了调查世界的心态6 Despite their three-second attention span,GEN Z brings the same deep focus they have ingaming into investigating the world Z世代从出生起就开始玩起了业余侦探游戏GEN Z has been playing amateur detective since birth 被找茬游戏和其中丰富的彩蛋内容陪伴长大的世代。 对喜欢的艺术家和艺人保持持续关注，探寻无穷无尽的线索。 对真实犯罪、案件推理与悬疑类电视节目着迷。 A generation raised on spot-the-difference games and richEaster egg content. Keep an eye on favorite artists and entertainers,constantly searching for endless clues. Fascinated by true crime, detective and mystery TVshows. From "Amateur" to "Professional " Detective从“业余侦探”到“专业侦探” 55% 的Z世代体验过剧本杀相关线下娱乐 My favorite entertainment is to play murder mystery game withfriends, and I feel like I'm in another world. of GEN Z have experiencedoffline entertainment such as murder mysteryrole play games