宏观策略-2024全球化新品牌洞察报告-亿商联动【

2024BRANDGLOBALIZATIONDEVELOPMENTREPORTywWõÕ~ ßç^ ebrun Content 2024 BrandGlobalizationDevelopmentReport2024 BrandReport 2.ywWõÕ~~þ{ÿß6 2.1_½wÿÛÛW72.2Õ½O^Õ~û82.3y÷ÓóýyßÞÿ92.4þûûöxßoúe107.5Õû¥•âs}wß~172.6þý~ýÿþÏ[ß132.Îykû/[ûrÛgÿÿyÓ142.8]ÛÍ[Ûoo15 ÛOy¯W ywWÕ÷aþ~ 3.nwWõÕ~Ow°‰ùNÞogæë16 3.1Õ~W}þ173.2Õ[õ223.3ýþo_W25 4.ywWõÕ~ßߥûß.30 1.1O\_^ýíÕ314.2Û_™ëoÞýw374.3Û_^AI}ÎÕû¥•401.1yw{mÿ_N™ë12 5._˜ç^:2024oþíÛ{mßÞþßç^3446.2024EBRUNyw}{7.6 ebrun ÛOywWõÕ~ 2024 BrandGlobalizationDevelopmentReport2024 BrandDevelopmentReport ×ÿïywWöÿ¥þÿ_ÿ~oæÿïíÛuW~[õþ~ÿïyw^þû}wïÿ1ïßvïî~þoöÕ~2 Õ1 zßWÕb š~èóoÞ{ßÿ •••••Noyßy÷Ó_\ýÛÎoߗu_Wsú[õO¿ÕÕ~ÿnßoo_W}w}þÞoíÿ}ûøV{ß 2024ywWõÕ~ç^;uÿ~ßÓ_ÿç^™×yßywWõÕ~ßÌæëV÷ÿyoïþÎywWõÕ~öW^ko‘ïïß2 yÑWÕ ywWõÕ~aþ½ ebrun 2024 BrandGlobalizationDevelopmentReportReport Õ yÑWÕ~ _Ë^ ebrun 2024 BrandGlobalizationDevelopmentReport2024 BrancRepot ÕI _Õb yÑWÕ~ _Ë^ ywWõÕ~~þ{ß 2024 BrandGlobalizationDevelopmentReportebrunReport ßNÿ_½wÿÛÛWR¼o_WWÿÛßÞþywW_ÿ ß~gÿyw½wÿÛÿ×Îý{Ûÿÿoÿö½wÙא~«s|ÿ{ßÿoN_Wß{۟ÿëu½w_Ûö«Ü[¿½w_vöOíßÕÿ~õÕ~íÛkóßÎö–ö^zõÜöÿ{ö½wgþ2wŒÿyw½wÿÛ_÷~½wßæOî}1øVÿÿ¿s~Ù×Üßs~Ù×ïÛ÷ÏïgþÿÚÓ{ÿ˜ÿûõÕ~öywW_\ïÎNÛÝ2OÎ{_ÿgÿyw½wÿÛö_܏\Ï^omÿõÕ~Þÿç’ÞÛWÿúO×ÿÎWN^Uy^ó]2šÏ_÷ÍþÓ1__W\ Õ zoWÕb yÑWÕ~ _Ë^ ebrun ¥ÎÿÕ½Õ~ÿÎÿÕrÿ{gÜ_þÏ|\ÿrÿ_W^ÜnÓu 2024 BrandGlobalizationDevelopmentReport2024 BrandDevelopmentReport ÷ûÿÕ^ùÜNþÏòwÿg[öÕ½Õ~™ëšÏOýíÛuWó1þûûÛ_ÿOnÓ{ïß_½žßÿïû~õöÞÿùÜÓ]×ÿÛ_™ë’\O^ïÕÜþÏ_ÿö^ÜnÓÿywT{ß^öÿoÓ]oOWéöÿ×çW1wvÿÛ{Ýöí½—nOþ\ÿ~íoOߌö×öywWïßÿöo~r’\O^ë¯{ùö^ÜnÓósÿ‰2 Õ ½w|\NïÕ{gÝO^^™ë rýÕ~ÿr[^Nynәë|\ Õ½O^ýÛNÕ~gÝnÓ™ë ••[uÕ½Õ~Ÿ™oÿåÿ_~ûÿNûûO^ßuos^ÿOÿþÏÛO¿v×ÖöÕ~ÿÿ_Y_Nõu^ÿÿŒ^^óUoÿ~ó] }ørÿûÕ~Wÿÿÿor<Ó¿^+õu^=[^<Oýó+þûû+îþ+ÿO=ynÓ<B2C+B2B=ßk__ÿ¥|\ ••ÿ_Yu\ÿNßoÿO12Bßo2Cÿvo™÷ynÓAaiÿ~¿O^ö_zuó{ÿ[uO^Ÿ™íÛó_~•^·wÿøVO^[öç_\_ÿO÷Ó NwWõÕ~ ûOoÿÕ}ûWÿgÿÿïosåÿ~ïëöÓ¿^ÏoOÿÿÏöu^íó^ [mÕ½Õ~_ûíÛÿý÷ïs°ëoÕ~ÿøVûùÿ–ÿÿ^ÿ_×ÿOgï ÿN_Y Ó¿^ ŸçÞÔÿûì¿Ü{mþöß~ÿõu^uW½ŸïOïkÝÿï^WÞ1o^ÿës{~ïèöõu^k]ó}õöÛN× ûoOgÍþöÕ½Õ~YÌ_\_ÿO’•þÿ_üûu^óþûûúÕ~û yÑWÿÕ~ ÿO_Y õu^ ebrun ßOÿÿNëúÿOÿB2CßëB2BÿynÓûyßÞÿ 2024 BrandGlobalizationDevelopmentReport2024 BrandRepot ŸÌ^þÏòwÿywWÕ~k]óûoÓÿÜýuößaÿÓÛ_^ÿcÿÿnïÕ1mß1nÓÛoóöWþWNþþW2ynÓu\ûšÏþûû1Oýó1B2B1îþÛöß_{ÿNÿOnÓ_\ÿßóynÓu\1yoöÛyïùŸ2ý_Nû_ûvNngWoóu\}wÌ~N•uoÿß÷wk}w—nóßå{_žÿy}|ÿ|ÿßó^so÷NÕ~ÝÛßóW2 ÕI zßWÕb yÑWÕ~ _Ë^ ebrun ßßÿþûûs¿goú]ÿóWûþuÜ]÷ó÷þûûmßoû 2024 BrandGlobalizationDevelopmentReport2024 BranReport þûûoO^ùß·wÿ_ÿ×õÕoß1ûþuÜ]÷óWە{ïƒxOn¶ÿ2_DTCû^ó÷~ö¾˜Óóÿ¾ïþûÕ~ß~1Þÿkö¾ÿ÷μk_¾ïcÿ1_¥•ïWmÿÿÛ·ûroeW~‰ÿùÿmßoþûûcÿ[°ÿ|öÿxÿú]oþûûös¿go1ûÎÕ~þûûŒŠÿs¿ÎÛ_þ»ÿÕ~eÏ1Y°þ{Õ~íÿ~šÏþþWߥçþùßló]ÿþÿOíóW]÷2ûÎÍÑoÖöo_WÿŒŠÿÿû~Úm^ÿoöþûýhÿïÛomöùßmßߥuÿßóîwÿŸÞÿ2 o_Wÿûwþû yWÕb •••šRroýwÿŸìûÛmýo1]{WÕ_N~}Õÿ7îugÿÿ •••ÿþûëÿŠ1Š•kÿu~ßÿßuý_þû_ÿ—‰ÏûÛߥýýÕ~WÿÿÿÚwïÕ¿«WÓýÛ1Õ~•ëýÿÛ}ýšß¥ýþ ••–ÏFB1IGÛTT{îÚo_õo_îŠçÿ}wrhatsAppLine{_ûNís~ÿÓë_ïÕßûq ••_åëwmßÿë_mrkÿÚÿÏSEQ1_ë1_\¥•1þ¥•_m{·×mý ••ÿÏìûÿùßþßú·ÿûîþßßlÿcó]ÿþÚÿÛþÿÚûW1Ú~ß yÑWÕ~ ••šRÿw-w뒕ýÿÿW÷þuÜ]÷ •nۊówöóÿ[óoÞý_ïÛûwÿ_W—nÿóWíï _Ë^ ebrun 0FlyLink1Nûþûyw_WÿÿmþV•þÿÿŸïWmß FlvLinkoÞgoÿFlywayÿs°ö[õßçŸþûûëóýhûÎ^ÚmïWmßöo_WÿŒŠÿFlyLinkÿï]û]göÕ~þûûþûÿ‚ÿ_嗳½ß÷õûçoޚÓÿNorOûÛWÿÿÿŸã_W~ßóÛyÿwoÞ2ŒûÎÿÿoíÛuWÌ^ÿžöÕ~WÿŒŠÿÿïšÏ_öroãõö•nÓÿÞòûwö]÷2 õÕw FlyLink^ÿ|ÿûNorO ÷o_Wÿ_ûFlyLinkãíÛõÞÿ ûþû NþV• NûwW •••å—û×ÿNûço_wwïýÛÿoc3-Û_Œóÿ^ö200+ÿÿw{îwhyïóÿÞmYoÿgÿT-3ÿÿ åþígþûÿÿŸNoyÕÿþßoåýÿßóçÕ]{ 1.[nÓVە^ÿocINS/FBTT{ÿÓ2.V•Nw^þÿÚm÷ýV•nÿ •••ûïíÿ÷íÛusóWÿo{ÿ~¥Ÿ[ÿûóÿç~oºw{óÿßñ~ÿ[óßÑÿÿÿoY_É|~þûûmNïWÿ^~rN¿\oWÿövûTwÿßóoÿÿ–ÿ–ÏNkúÎërFlyLinkÿ_š^ì•Îöûý_ÿßóÎmöm~ïW2\÷ÿß{ÎV•Wýÿÿ_oþz~V•\~ëý~óÿÛßo\ÿ ywbË •••þòuÿûÿV•WÕß÷Þ÷•^ooÜ}ÑocÎÿV•ÿY_• ••çÏÿÿèÿÛV•\mÌ|WÿuoÿÏÿVoLLÏÿ yÕ~þ{ÿÙ yWõÕ~ [~^}rm yÑ_œÕ ÞgoÿFlyway)yh_íÛяu_ùâó ebrun ßÞÿÕû¥•r~Õ~ßu}wß~öߙù 2024 BrandGlobalizationDevelopmentReport2024 BrarReport Noÿ^þÿÿßo[o1ngWÜÿ|ÕýöÕû¥•kr~|_í½…sìös¿2ywWõÕ~ÿïšÏeÏgöÛÿ1ÏÉWö\óÜÞúgö_žÿs°_þuÜöÕû2ÏÛÿ{}ÿϙÛîÚ_ó]{ïÕö}oÜ}w_žÿšÏ[ûVïÕ~Ì^öeÏÜ[^×{ÿv…~ÞÿNÿOö˜úÿ|_í½…ÓNÜVïÿÕû¥•OÏý_óWÕ~ö÷]þÜÿ‹þÿßý_Ïßí½…ö~óÜóùoíÿr~ywWõÕ~ëöÿ‰mßuó2 Õ Õû¥•óÿmïuóÿomïÕÿ|ïÓ}wÞÿ kß}ÕûýW<«úë=~<ú·û= _ÕbW }wîW Õûu¯W •••ß{ÿo¯Õûkóùÿ_ÿí½]·öq¿ÿÞí½[ûÕ~öÿÛþNügom|_ûwrßýËÿß}þo^í¿…Ÿsöè¿ý_ÜïŠnïÿ|_~sú}wÿrßýË·ÿŸ_oþo×_ÿ‚_¥•ë½}ÿëú•ïW½wÿW] •••ßzîÚ_ãom÷ÕÿÚóÿŸoíom¯oÛ{uÿNý_öçûïçþïÿþÜoɞžÝ~óÿÓgoɞž_}ÿÿŸkÕ~÷]þÜÝÛÿÞ¯\Ô\ÝÛIP_Ó}wÞúÿ_ûýýߘ1_²ßÏÛÏmú{omûÛïÕ| yÑWÕ~ 2024~ÿÿϙÿr~Õû¥•öN_ÿ31%ö¥•þ\¯~ÿϙý~Þî~ggÚöRO ebrun ß}ÿþý~ýÿÕ~þÏ|\~gõÛu 2024 BrandGlobalizationDevelopmentReportReport þý~ýâoöÿŸÓ]kÝYywW^þÏ|\ÿÕ~¥•žßÿþý~ýÿïšÏuoV÷ßóþ×ö^ÛOÜí½…ßÿ~ûõÕ~ö×~wÎëþo^ö—nÜí½…_}ÿΌvÛöomö¥•u2ïÕ_ÓÜïÿ‚ÿþý~ýÿóÚÕûïm÷ÜïÕßÿ_WßÞþûvßOro2\÷ÿþý~ýûúöûwoóý_ßó24Îöß÷ÝÞÿóßngWöoó_žÿÞí½…öïoþÜÿÛþ2ûÎywWõÕ~ŒŠÿUV{}þý~ýâoÿïÿ÷õÕóWߥm÷Ü^þÏÛÿÿNoÿÕ~OõöþÏ[ß2 ÛOyWõÕæ Î yÕb~þ{{Ù Ûù _çw ebrun ßOÿyzû[zûrçõgÿÿnÓÿþÏNVW~gö[õ_ 2024 BrandGlobalizationDevelopmentReport2024 BrandReport ë2022~ïgÿïûß_Ÿ~ïèöõuóšÏyzû/[zûk_cÿ_Ýþ{w2yoQmnisendÎ2024~4oœû1000]í½…öNù}w