The Brand Finance US 500 2024 report ranks the most valuable and strongest American brands. The report is published annually and can be found on branddirectory.com/us. The report includes an analysis of brand value ranking, brand guardian index, and an interview with Stacy Janiak, Deputy Chief Executive Officer of Deloitte. The top 100 US brand guardians are also highlighted. The methodology used by Brand Finance is certified by Austrian Standards and is officially approved by the Marketing Accountability Standards Board. Brand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales and is the first brand valuation consultancy to join the International Valuation Standards Council. The report is published annually and provides technical credibility by quantifying the financial value of brands.