2023 年影响者收益状况

FEBRUARY 2023 BACKGROUND The data represented in this report spans over $70million in payments to influencers on a variety ofsocial media platforms. GOALS •Educate marketers and creators on trends within IZEA’s ecosystem ofagencies, brands and influencers. •Push the greater influencer marketing industry toward reasonable payfor creators working on various platforms.•Help creators understand the value they provide to brands and how toprice themselves to remain competitive. Cost Per Post by Platform (Single post on one platform, influencers of all size) Cost Per Post by Platform (One post on each platform, influencers of all size) Cost Per Post by Influencer Tier Influencers withless than 200Kfollowers hit newrecord highs From nano to mid-tier, the coreinfluencer tiers continued theirrise from the 2020 dip, butthose with larger audiences sawdeclines year over year. Nano-Influencer Cost Per Post Micro-Influencer Cost Per Post Mid-Tier Influencer Cost Per Post Macro-Influencer Cost Per Post Mega-Influencer Cost Per Post Web Celebrity Cost Per Post Championthe Creators.®