您的浏览器禁用了JavaScript(一种计算机语言,用以实现您与网页的交互),请解除该禁用,或者联系我们。[Influencer MarketingHub]:2022年影响者营销状况 (EN) - 发现报告
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2022年影响者营销状况 (EN)

2022年影响者营销状况 (EN)

7KH6WDWHRI,QƮXHQFHU0DUNHWLQJ2022 1IndexNotable HighlightsThe Value of Social Commerce Sales in 2022 Estimated to be $958 BillionSurvey MethodologyCreator Economy Estimated Market Size $104 Billion,QƮXHQFHU0DUNHWLQJ([SHFWHGWR*URZWREHWorth $16.4 Billion in 2022The FTC Sent Hundreds of Businesses Warnings About Fake 5HYLHZVDQG2WKHU0LVOHDGLQJ(QGRUVHPHQWV,QƮXHQFHU0DUNHWLQJ5HODWHG6HUYLFHV&RPSDQLHV&RQWLQXHWR*URZSizeable Increase in Content in Recent Years6RIWZDUH3ODWIRUPV6SHFLƬFDOO\)RFXVHGRQWKH,QƮXHQFHUMarketing Industry Raised More Than $800M in 2021An Increasing Majority Have a Standalone Budget for Content Marketing7KH9DVW0DMRULW\RI5HVSRQGHQWV%HOLHYH,QƮXHQFHU0DUNHWLQJWREH(ƪHFWLYH6RFLDO0HGLD8VHU'HPRJUDSKLFV6WDWLVWLFV,QƮXHQFHU(QJDJHPHQWThe Most Mentioned Brands on Social Media in 2021,QVWDJUDP,QƮXHQFHU)UDXG+DV'HFOLQHG2YHUWKH/DVW)HZ<HDUV7289301031321312323315192322 20RUH7KDQ7KUHH4XDUWHUVRI2XU5HVSRQGHQWV,QWHQGWR'HGLFDWHD%XGJHWWR,QƮXHQFHU0DUNHWLQJLQ3D\3DOLV6WLOOWKH0RVW3RSXODU:D\WR3D\LQƮXHQFHUV$OWKRXJK2WKHU0HWKRGV$UH&RPPRQRI5HVSRQGHQWV,QWHQGWR,QFUHDVH7KHLU,QƮXHQFHU0DUNHWLQJ6SHQGLQ0RUH7KDQRI%UDQGV7UDFN6DOHVIURP,QƮXHQFHU&DPSDLJQV7ZR7KLUGVRI5HVSRQGHQWV,QWHQGWR6SHQG%HWZHHQDQGRI7KHLU0DUNHWLQJ%XGJHWRQ,QƮXHQFHU0DUNHWLQJRI5HVSRQGHQWV7UDFN6DOHV8VLQJ5HIHUUDO/LQNVV$OWKRXJK0RVW%UDQGV6SHQG/HVV7KDQ.RQ,QƮXHQFHU0DUNHWLQJ1HDUO\6SHQG0RUHWKDQ.0DQ\)LUPV8VH,QƮXHQFHUVIRU$ƯOLDWH&DPSDLJQV)LUPV9DOXH:RUNLQJZLWK,QƮXHQFHUV7KH\.QRZ5HFRJQL]HWKH+LJK4XDOLW\RI&XVWRPHUVIURP,QƮXHQFHU0DUNHWLQJ&DPSDLJQV0HDVXUHWKH52,RQ7KHLU,QƮXHQFHU0DUNHWLQJ7KH0RVW&RPPRQ0HDVXUHRI,QƮXHQFHU0DUNHWLQJ6XFFHVVLV&RQYHUVLRQV6DOHV0RVW&RQVLGHU(DUQHG0HGLD9DOXHD*RRG0HDVXUHRI52,RIWKH)LUPV:RUNLQJZLWK,QƮXHQFHUV2SHUDWHH&RPPHUFH6WRUHV0RUH7KDQ2QH7KLUGRI5HVSRQGHQWV H&RPPHUFH6LWHV8VH6KRSLI\7HFKQRORJ\1HDUO\+DOIRI3D\PHQWVWR,QƮXHQFHUVDUH0DGHDWD)ODW5DWH$V0DQ\%UDQGV1RZ3D\,QƮXHQFHUVDV*LYH7KHP)UHH3URGXFW6DPSOHV3444354436454638374647484939414342 3RI,QƮXHQFHU0DUNHWLQJ&DPSDLJQVDUH5XQ,Q+RXVHRI)LUPV7DNH7KHLU,QƮXHQFHU0DUNHWLQJ6SHQGLQJIURPTheir Marketing BudgetThe Majority of Firms Have Little Concerns About %UDQG6DIHW\LQ,QƮXHQFHU&DPSDLJQV+DOIRI5HVSRQGHQWV8VH7RROV'HYHORSHG,Q+RXVHWR([HFXWH,QƮXHQFHU0DUNHWLQJ&DPSDLJQV0DMRULW\%HOLHYH,QƮXHQFHU0DUNHWLQJ&DQEH$XWRPDWHG$OWKRXJK6LJQLƬFDQW1XPEHUV'LVDJUHH0RVW3RSXODU8VHRI,QƮXHQFHU3ODWIRUPVLVIRU,QƮXHQFHU'LVFRYHU\DQG&RPPXQLFDWLRQ-XVW/HVV7KDQ+DOIRI$OO5HVSRQGHQWV8VHUG3DUW\3ODWIRUPV$XGLHQFH5HODWLRQVKLS6WLOO&RQVLGHUHG0RVW9DOXDEOH:KHQ3DUWQHULQJZLWK,QƮXHQFHUV%XW&RQWHQW3URGXFWLRQLV5DSLGO\&DWFKLQJ8S,QVWDJUDP8VHGE\1HDUO\RI%UDQGV:KR(QJDJHLQ,QƮXHQFHU0DUNHWLQJ0RUH7KDQRI5HVSRQGHQWV3UHIHU7KHLU,QƮXHQFHU0DUNHWLQJWREH&DPSDLJQ%DVHG$ZDUHQHVVDQG6DOHVDUHWKH0DLQ2EMHFWLYHVIRU5XQQLQJDQ,QƮXHQFHU&DPSDLJQ9DVW0DMRULW\&RQVLGHU,QƮXHQFHU0DUNHWLQJWREHDScalable Tactic in their Marketing Ecosystem(QJDJHPHQWRU&OLFNVLV6WLOOWKH0RVW,PSRUWDQW&ULWHULD:KHQ(YDOXDWLQJ,QƮXHQFHUV$ERXW7KUHH4XDUWHUVRI%UDQGV:RUNZLWK)HZHU7KDQ,QƮXHQFHUV,QƮXHQFHU)UDXGLV6WLOORI&RQFHUQWR5HVSRQGHQWV%UDQGVDUH)LQGLQJLW5HODWLYHO\(DV\WR)LQG$SSURSULDWH,QƮXHQFHUV&RQWLQXHG)DOOLQ5HVSRQGHQWV:KR+DYH([SHULHQFHG,QƮXHQFHU)UDXG5150605260535261635654646567575958 44XDUWHUO\&DPSDLJQV$UH1RZWKH0RVW8VHG$OWKRXJK0RQWKO\&DPSDLJQV$UH$OPRVWDV&RPPRQ0HDVXULQJ52,DQG&DPSDLJQ5HVXOWVLV1RZWKH*UHDWHVW&KDOOHQJHIRU7KRVH:KR5XQ&DPSDLJQV,QKRXVH6869$ERXW7KUHH4XDUWHUVRI%UDQGV:RUNZLWK)HZHU7KDQ,QƮXHQFHUV67 2XUODWHVWHGLWLRQRIWKH,QƮXHQFHU%HQFKPDUN5HSRUWWDNHVDQRWKHULQGHSWKORRNDWWKHLQƮXHQFHUPDUNHWLQJLQGXVWU\,WVXPPDUL]HVWKHWKRXJKWVRIPRUHWKDQPDUNHWLQJDJHQFLHVEUDQGVDQGRWKHUUHOHYDQWSURIHVVLRQDOVUHJDUGLQJWKHFXUUHQWVWDWHRILQƮXHQFHUPDUNHWLQJ:HKDYHSDFNHGWKHUHSRUWZLWKDOOWKHLQƮXHQFHUPDUNHWLQJEHQFKPDUNVPHWULFVDQGGDWDWKDWPDWWHUPRVWWR\RXDORQJZLWKVRPHSUHGLFWLRQVRIKRZLQGXVWU\SURIHVVLRQDOVH[SHFWLWWRPRYHRYHUWKHQH[W\HDUDQGLQWRWKHIXWXUH7KLQNRILWDVIXHOIRU\RXUQH[WLQƮXHQFHUPDUNHWLQJFDPSDLJQ$VZHZURWHLQWKDWRULJLQDOSRVW,QƮXHQFHU0DUNHWLQJ+XEƬUVWEHJDQWRH[SORUHWKLVDJLOHDQGIDVWSDFHGLQGXVWU\EDFNLQZLWKDSRVWZKHUHZHGHƬQHG:KLOHWKDWSRVWKDVFKDQJHGFRQVLGHUDEO\VLQFHWKDWƬUVWYHUVLRQDQGRXUFRPSDQ\QRZWDNHVDEURDGHUORRNDWRQOLQHPDUNHWLQJLQƮXHQFHUPDUNHWLQJLVMXVWDVLPSRUWDQWDVLWZDVLQWKRVHVLPSOHUSUH&RYLGdays. ZKDWLQƮXHQFHUmarketing is5,QƮXHQFHU0DUNHWLQJLVDK\EULGRIROGDQGQHZPDUNHWLQJWRROV,WWDNHVWKHLGHDRIFHOHEULW\HQGRUVHPHQWDQGSODFHVLWLQWRDPRGHUQGD\FRQWHQWGULYHQPDUNHWLQJFDPSDLJQ7KHPDLQGLƪHUHQWLDWRULQWKHFDVHRILQƮXHQF

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