2030 年行业展望 ： 电信公司

The dentsu report "Telco 2030" examines the trends that will shape the telecommunications sector in the next decade. The report identifies four forces, each with three market trends, that will redefine the market over the next ten years. The report also provides recommendations for telco companies to evolve their value proposition in the direction of these trends. The report includes examples of telecommunications brands that are already making investments to compete on innovation and imagine the future. The report emphasizes the need for brands to discard past playbooks and compete on innovation in an age of uncertainty.