2022抖音品牌视觉识别手册

抖音品牌视觉识别系统 抖音标识使用规范说明 抖音品牌标识使用规范的内容 本规范内容包括：品牌标识释义、品牌标识组合、品牌标识的使用场景规范及正确和错误的使用示例。以及品牌视觉规范：延展图形、核心视觉体系及应用部分的规范等。 Basic Part基础部分 A1 标准色彩标识A2 标识网格标准制图A3 安全距离A4 安全区域A5 安全区域应用A6 最小适应范围A7 品牌色彩及应用比例A8 标识墨稿及反白A9 标识中文标准字规范A10 中文印刷专用字体 A11 英文印刷专用字体A12 中文Slogan专用字体A13 标识在不同背景色上应用A14 辅助图形及标准制图A15 辅助图形的组合标准A16 辅助图形的变化模式A17 品牌标识错误应用A18 子品牌标识应用规则A19 联合logo使用规范A20 其他形式联合logo使用规范 A21 品牌KV板式规范A22 品牌KV不同图片样式A23 品牌辅助KV轻量板式A24 品牌辅助KV轻量板式-多样式A25 toB端视觉应用规范A26 toB端视觉应用范例 A1标准色彩标识 标识Logo 备注Please Note: ■ 这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only. This file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessaryelements being accidentally reproduced. DOUYIN VISUAL IDENTITY A2标识网格标准制图 备注Please Note: ■ 这个电脑档案只适用于制作印刷四色。 This file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessaryelements being accidentally reproduced. A3安全距离 为确保字节跳动的品牌标识可以在所有应用中被清晰识别 , 标识周围须预留一定的安全不可侵犯区域。此区域相当于标识在运用时 , 与其他设计元素或文本内容所应保持的最小距离。为确保标识的完整性与可读性 , 此区域大小必须严格遵守规范。当标识尺寸被缩放使用时 , 安全区域大小随之等比缩放。 The safe area is a blank area where the Logo is separated from any other design elements. No design elements can appear in this area. In order to ensure that the byte beating brand identity can be clearly identified in all applications, a certain security inviolable area must bereserved around the logo. This area is equivalent to the minimum distance that the logo should be maintained when used in conjunctionwith other design elements or textual content. To ensure the integrity and readability of the logo, the size of this zone must strictly complywith the specifications. When the marker size is used for scaling, the size of the security area is scaled accordingly. A4安全区域 备注Please Note: ■ 这个电脑档案只适用于制作印刷四色。 This file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessaryelements being accidentally reproduced. A5安全区域应用 备注Please Note: ■ 这个电脑档案只适用于制作印刷四色。 ■ 这个电脑档案包括两个部分：原稿和备注。为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。 This file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessaryelements being accidentally reproduced. A6最小适应范围 备注Please Note: ■ 这个电脑档案只适用于制作印刷四色。 This file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessaryelements being accidentally reproduced. A7 备注Please Note: ■ 这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only. 备注Please Note: ■ 这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only. A9 品牌色彩在深色情况的应用比例 备注Please Note: A10渐变色在浅色情况下的应用 柔和同色系（蓝） 颜色指引Colour Key 柔和同色系（红） 碰撞色（紫） 备注Please Note: ■ 这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only. This file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessaryelements being accidentally reproduced. A11 柔和同色系（蓝） 柔和同色系（红） 碰撞色（紫） 备注Please Note: ■ 这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only. 深色情况下，可以对渐变色条加入深背景色色用作视觉过渡，禁止粉白色直接渐变到深背景色，中间需加入红或蓝或紫用作过渡。 This file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessaryelements being accidentally reproduced. 更多免费方案资料加微信：chuangshiji02 A12 备注Please Note: ■ 这个电脑档案只适用于制作印刷四色。 ■ 这个电脑档案包括两个部分：原稿和备注。为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。 This file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessaryelements being accidentally reproduced. A13标识中文标准字规范 备注Please Note: ■ 这个电脑档案只适用于制作印刷四色。 ■ 这个电脑档案包括两个部分：原稿和备注。为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。 This file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessaryelements being accidentally reproduced. A14中文印刷专用字体 中文印刷专用字体 中文印刷专用字体 方正兰亭黑简体 中文印刷专用字体 方正正纤黑简体 备注Please Note: ■ 这个电脑档案只适用于制作印刷四色。 This file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessaryelements being accidentally reproduced. A15英文印刷专用字体 颜色指引Colour Key ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 066-CAI978 ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 备注Please Note: ■ 这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only. This file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for your file to prevent unnecessaryelements being accidentally reproduced. A16中文Slogan专用字体 记录美好生活 记录美好生活 备注Please Note: ■ 这个电脑档案只适用于制作印刷四色。This file should be used for four colour process reproductions only. ■ 这个电脑档案包括两个部分：原稿和备注。为了避免印刷不需要的资料，请先复印电脑档案所需的原稿部分。 This file is arranged into two layers: Artwork and Notes.Copy the artwork portion you need for you