Quick Horse VIS 品牌视觉识别手册

Our Brand Promise Swift as an arrow. Steady as stone. We are dedicated to providing fast and reliable integrated servicesfor the people of Malta and visitors from around the world. 我们的品牌承诺 快如箭,稳如石。我们致力于为马耳他的居民与全球访客,提供迅捷而可靠的综合服务。 Whether you are a long-term resident or a short-term visitor, QUICK HORSE aspires to be your most reliablepartner. From settling into a home and planning a journey to connecting global resources, we make everythingsimple, fast, and worry-free. This handbook embodies our identity and aspirations. It ensures that no matter where in the world people Our three business lines are like three arrows shot in unison: Home Living (Vibrant Orange): Helping island residents quickly create a warm and comfortable home.Global Sourcing (Practical Brown-Yellow): Efficiently connecting Malta with high-quality resources worldwide 无论您是长久居住的居民,还是短暂停留的访客,QUICK HORSE都渴望成为您最可信赖的伙伴。从安顿一个家、规划一次旅程,到链接全球资源,我们让一切变得简单、快速、安心。这本手册,凝聚了我们的身份与抱负。它确保无论世界何处的人看到我们,都能感受到同一份专业、活力与信赖。 三大业务线如同三支齐发的箭矢： 假日服务(深海蓝)：让每位抵达马耳他的客人都能快速享受完美假期家居生活(活力橙)：为岛上居民迅速打造温暖舒适的家全球采购(务实棕黄)：高效连接马耳他与全球的优质资源 Contents 目录 Part 2: Foundation System Part 1: Brand Core 1.1 Brand Story - P71.2 Brand Positioning & Vision - P81.3 Core Brand Values - P91.4 Brand Personality - P10 2.1 Primary Logo - Pi12.2 Logo Safe Usage Guidelines - P122.3 Brand Color System - P13-152.4 Typography System - P16-172.5 Supporting Graphics & Imagery Style - P18-19 Part 3: Application System Part 4: Implementation Guide4.1 Usage Guidelines & Don. ‘ts - P364.2 File Management - P37 3.1 Stationery & Office Systems - P20-223.2 Digital Media System - P23-243.3 Advertising & Collateral System - P25-263.4 Environmental Signage (Incl. Storefront) - P27-293.5 Transportation System (Vehicle Livery) - P30-323.6 Product System (Labels & Packaging) - P33-35 第一部分：品牌核心 第二部分:基础系统 第三部分:应用系统 2.1 主标志- P112.2 标志安全使用规范-P122.3品牌色彩系统-P13-152.4 专用字体系统 - P16-172.5辅助图形与图像风格-P18-19 1.1品牌故事-P71.2品牌定位与愿景-P81.3品牌核心价值-P91.4品牌个性-P10 3.1办公事务系统-P20-224.1 使用规范与禁忌 - P363.2 数字媒体系统- P23-244.2 文件管理-P373.3 广告宣传系统- P25-263.4 环境导视系统(含店招)-P27-293.5运输系统(货车涂装）-P30-323.6 产品系统(标签与包装)-P33-35 品牌核心 Brand Story品牌故 QUiCK HoRsE was born from a simple insight: on the vibrant island of Malta, high-quality life and businessservices should be as accessible as the Mediterranean sun and as trustworthy as the island' s ancient limestone We began with a connector 's初心 - connecting global resources with local needs, efficient solutions with person-ful memories (Holiday Services), building warm homes (Home Living), and linking global networks (Global Sourc-ing). on, dedicated to making every aspect of life on the island smoother and more vibrant. QUICKHORSE源于一个简单的洞察：在马耳他这座充满活力的岛屿上,高品质的生活与商业服务应当像地中海的阳光一样触手可及,并如岛上古老的石灰岩般值得信赖。三 心需求领域：创造美好回忆(假日服务)、构筑温馨家园(家居生活)、链接全球网络(全球采购)。 我们扎根于马耳他,服务于世界。QUICK HORSE不仅是一个服务提供商,更是一个值得托付的伙伴,致力于让岛上生活的每一面都更加顺畅、精彩。 Brand Positioning & Vision品牌定位与愿景 Brand Positioning: Malta 's leading integrated life and business services partner Brand Vision: To be the most trusted service brand in the Mediterranean region, enhancing every life and busi-ness experience we touch with exceptional speed and reliability Brand Mission: To provide seamless, borderless, and efficient one-stop solutions for residents, businesses, andvisitors in Malta by integrating holiday, home, and global sourcing services. Target Audience: The international community and local families residing in Malta.Global visitors traveling to Malta for tourism, business, or exploration.International businesses and entrepreneurs engaged in trade with Malta. 品牌定位：马耳他领先的综合生活与商业服务伙伴。品牌愿景:成为地中海地区最受信赖的服务品牌，以卓越的速度与可靠性,提升每一个我们触及的生活与商业体验。品牌使命:通过整合假日、家居与全球采购服务，为马耳他的居民、企业与访客提供一站式、无国界的高效解决方案。 目标受众: 居住在马耳他的国际社区与本地家庭。赴马耳他旅游、商务或探素的全球访客。与马耳他有商贸往来的国际企业与创业者。 Core Brand Values品牌核心价值 The Three-Arrow Core Values: Swift Response: We value your time, act promptly, and decide decisively.Reliable Execution: We honor every commitment, delivering with rock-solid dependability.Intelligent Connection: We connect you with the best resources and solutions through global perspective andlocal wisdom. 三支箭的核心价值： 迅捷响应：我们珍视您的时间,行动迅速,决策果断。可靠执行：我们信守每一个承诺,交付如岩石般稳固可靠。智薏联结：我们以全球视野与本地智慧,为您链接最优资源与解决方案。 Brand Personality品牌个性 Professional: Like Deep Sea Blue - trustworthy and substantive.Energetic: Like Vibrant Orange - positive, optimistic, and full of energy.Pragmatic: Like Brown-Yellow - down-to-earth and results-oriented.Warm: Like the Maltese sun - welcoming and inclusive. 专业的：如深海蓝,值得信赖，富有深度。活力的：如暖橙色,积极乐观,充满能量。务实的：如棕黄色,脚踏实地,注重实效。亲切的：如马耳他的阳光,温暖而包容。 Brand Commitment品牌承诺 To Ourselves: Maintain the agility of a startup and never forget our original intention of service. To Our Clients:Your needs are our first priority;your satisfaction is our only standard. To Malta: We are not just service providers but also bridge builders of Sino-Maltese culture. 对我们自己：保持初创的敏捷,不忘服务的初心对客户：您的需求,是我们的第一优先级；您的满意,是我们的唯一标准对马耳他：我们不仅是服务提供者,更是中马文化的桥梁建设者 Foundation System 基