嬸嬻ピ巓乭偑嬶呵㎽⋾ BRANDGUIDELINSS FOREWORD ⎿孲 嬸嬻ピ巓乭偑嬶呵㎽⋾ ⋚棔⎍㊁ῂ䬁ҡᾟ⡯Ң㡻柂⋞╪⋚㜢ピ巓Ѭ㞡ᾌ⢚╃㎊䛗ᾟ䟶ὲ槫挿嫳⽗Ҿῂ䬁ҡᾟ⡯Ң㡻柂⋞╪憌愹ᾗ㦮㥹⌸⒈䟶嵟孲◾乭偑⒈䟶嬸嬻䲘╩Ѭῂ䬁ҡᾟ⡯Ң㡻柂⋞╪䟶㡿␓ⴉ㝚һ妾ᾬ◾␑副ₒ慳偋䪰₌⋞₉Ѭ⋩㡻䯳⍬ῂ䬁ҡᾟ⡯Ң㡻柂⋞╪㡿␓䟶␑副Ѭ廩⎢ガ⒈☳䎾ピ巓䟶䚚Ҿ ῂ䬁ҡᾟ⡯Ң㡻柂⋞╪卜╃⽵᾽㝗廩Ѭ╶㡻⋥扚杚┼杚〉〆ᾗ㦮㏙妾㢞㎽⋾㎲嬶ⴌ䟶╶槫嬶呵Ѭㄉ栁㊁㡦㚫Ѭ⁗⅏崳ピ巓䟶嬶呵◾偑ὲѬ懱⊿’䚑嵡Ҿ 㢞㎽⋾ᾬ⋷扚庶㜋Ѭ㞡㦃䰽ῂ䬁ҡᾟ⡯Ң㡻柂⋞╪ピ巓䟶╢◾ℏ㏊Ѭ壿㶹Ὸᾌ䟶偁喗䕸ㅧᾀ㛹⒈Ѭ╶扚杚┼杚〉⋚◊⽗〆偦㐖ⷐ卜⽣ᾌ䟶䥗崸’㢵Ѭ崖䢑㏙妾Ѭᾗ㦮䴓䕸Ѭㄉ▃㝒⋥◊㕂ℍҾ 㢞㎽⋾㦫㓠ⴐ彧ᾟ㕂⍬䟶杠樊慍妾㡦㜢Ѭ䚚㝨㑹һ孕挼┼Ⅰ崔㢵ツῂ䬁ҡᾟ⡯Ң㡻柂⋞╪Ҿ FOREWORD 䚚㑹Ⓣ 1һ〆⊺㓾㕓⥬䦲扚⍸ 㢞㎽⋾㑻䋙䚣⥬䦲扚⍸卥〆䚚扚⍸䟶槬、傈㔄Ѭ⥬䦲扚⍸㞡㛦ᾜ乭偑䟶⥬䥥Ѭ〆䚚扚⍸㞡乭偑䟶⋩䚚Ҿᾖ扚⍸㝔䡪䑞䰽Ѭ┺㡻㢬准乭Ҿ⢚䚚㝨Ѭ〆欈⊺㞀䧠⥬䦲扚⍸䟶㑹┑⎋◾⥬㢞嬶ⴌѬ⋿㑻䋙〆䚚扚⍸䟶嬶呵㏙妾Ѭ懱⊿暋嵡䚚Ҿ 2ҹᾗ㦮㏙妾嬶ⴌ К⍓㢞㎽⋾㞀䧠嬶ⴌ䟶㣓㛹һ嬶呵◾嬶㦮Ѭ⫴⥬䦲扚⍸◾〆䚚扚⍸ᾟ䟶╶槫⋩嬶ⴌѬ〆ᾗ㦮懧⳺Ѭㄉ栁㊁㡦㚫Ҿ Л⍓㢞㎽⋾╜㡻⡰㸓㡻⋩嬶㦮һ㣂庚䟶槫䡠Ѭ㎈嵦㞀ᾟ㑹⍬╡⁗┴兵㏙妾䟶Ѭ扯〆⢚慏┿㡻⋥⥬㢞㣓㲰䟶⎿㕂ώ䚚Ҿ М㢞㎽⋾ⶌ㢜嬶ⴌ䟶扚⍸Ѭ⫴‼▀㜢⨐䟶〆䚚崰崓槫䡠Ѭ⍓㻻┼㥹ㅉһ㥹⌸ⳉһ㥹⌸古乭䲻⥬㢞嫳互䟶Ѭㄷ槭ᾗ㦮懧⳺⥬䦲扚⍸䟶㡻⋥嬶ⴌѬㄉ㘷卜㡦㚫⋩㡻姚䔢ピめһ橀㦮һῑ〆┴䋙㢞㎽⋾䷭₮䟶〆䚚崰崓槫䡠Ѭ⅏㑳㛦橀㦮ὲ卦Ҿ 3һ捁挹䚚嵡⽠ⶁ䟶䚚㜫め ⴐ㜯〆䚚崰崓槫䡠㝨Ѭ䚚䟶⡰ピѬ〆⁀㎲架⊻䡊ᾟ慻╈Ҿ䚚䟶古ホ⁗㢞㎽⋾㕂ℍ䟶古↮ᾬ⥬⌸Ѭ╾㝨┴䋙㢞㎽⋾㕂ℍ䟶ⓢ⎩㦩䫚Ҿ ῂ䬁㞡嵳Who am I ὲᾜ䡽愹ᾈ䚾䟶㢞⢑☳䎾 ⎍䰽ῂ䬁 ῂ䬁㎂ᾬ⋚䕵䲞῾⪙桨⚠ᾌ 䲞ὲ⪙Ⓢ⢬ひᾌ ῂ䬁䟶⓸╤⬽Ѭ⢚⳻倥嫱㜢⪹⚸〉䟶关㣱0DUFHO)RXUQLHU◾/DJQLHX $LQ 䟶橑☳㏫╃⚸%DGLQ'HłRUH\㝁₌棔᾽▀Ҿ ╉⎢儀⡯䟶□╃Ѭῂ䬁䟶⎍⬽㡺㝗⢚6DLQWH*HQHYLHYHGHV%RLV ひ崰Ὸ㹇⡯䲞ὲ⪙Ⓢ⢬Ҿ態⪙Ⓢ⢬㞡㹇⡯䲞ὲ㳖䷭⪙Ⓢ⢬Ѭ⁗⃀〻䟶㦮㕂ℍ䬿䷭侳⪌䟶’☳廷愹㜫䷥䟶卜␛⚠Ⓢ⒬◾ᾜ⊿庫⇎惘₿Ҿ 㡺㝗Ѭῂ䬁⋞ひ‖㓔嫳倘㚨废㎂䰽䟶3URPRGHVҾῂ䬁◾3URPRGHV╺▀㎂ᾬ⋚䕵䲞῾⪙桨⚠⚸Ѭ㑗㡻╿◊⽗◾⚸〉Ҿ 䲞ὲῂ䬁廷⽴ひᾌ ⎍ぬ㥹ㅉ㆙䟶ῂ䬁㥹ㅉ 0DUFHO)RXUQLHU◾'HQLV'HłRUH\㣗卜ᾌ〟Ѭ欈⊺⢚㜫䷥䟶晲⚠⒬㺽嵇Ὸ㹇め卜␛㡿␓Ѭ䊨▀㡺劁⳻倥嫱䟶⾇㧷⋢⪙懅◾⳻ㄩ䈺7KHXULHW⪙懅䟶⒳ⳉ彡╕ひ崰Ὸὲ㜫䷥䟶廷⽴Ҿ ῂ䬁䟶㥹ㅉ㞡ᾬ9HQLVVLHX[⪙Ⓢ⢬䟶ひᾌ兾崰崓䟶㕁偊Ὸῂ䬁䟶ұ&Ѭ⢚啣ピᾟ杦Ѭ⽘愫㞡倔古Ѭ╥愫㞡噏古Ѭ槨扚◾〇扚㡻灃古倱㣓Ҿ㥹ㅉ䂆╊愷憑灃倱㻺⪣&戕Ὰ㞀㞰Ҿ ῂ䬁偙偟⢚⡯枷ὼ㏛を 核⡔⢚㊁⪙⎛ひ崰Ὸ䲞ὲ杚〉Ѭ䊨▀⢚ᾟ⡯ひ崰Ὸ䲞ὲ杚〉Ҿ Ѫ呁ⳳ㚨废⁀ῂ䬁ҟᾟ⡯Ҡ㳕め惞╊ᾬᾟ⡯ῂ䬁 BRANDGUIDELINSS ὲᾜᾀ䚑㺭䡪⋥䟶․㶃☳䎾 ㎃⁞㞡⪙⣽䚑㺭桨⚠䚚☳䟶⊺毣Ѭ⬽债䬻㏱⁗槰ⴔ桲㶴ᾬ▃Ѭ㕂ℍ副⾘㣗䚑㺭㚫⛶䟶’☳◾㡿␓Ѭ⢚╊⒈䟶⽴⢬ᾟ㜟慴〆◾╃Ҿ㎜卥㡺Ѭῂ䬁⢚⡯⋷ひ崰㡻⪙⣽偮╺廷⽴⁗┼ℱ⎛〉Ѭ嫸䡈ᾜ䡳┼ᾜ⪙ᾟ⣽⥀⽴Ѭ㑗㡻倘ό₌◊Ҿ憌愹㣶䳃倱ὼ倱ώ壿╺䟶㻺庫⢬㟡Ѭ㡦⫯⢢䁓弥㜟Ⓓ候䟶㻺庫桲㶴Ҿ ὲᾜᾬ槰ⴔ兵埃䟶度ㄵ☳䎾 “ὼῂ䬁⫯y䡳Ұ ᾬῸ㡲⪙䭽〘⢢度慃槰ⴔѬ㎃⁞㜟₊⒈ᾌㅳ◾㾒懅Ѭ憌愹₊庚ℍ〆⚸䟶ひ╃ᾀ⥫判Ѭ⁗╡副⃀䟶㦮Ѭ崛槰ⴔῢ⎢桲嫳ᾆ⅓䟶’☳Ѭ⾠␛⁈⁞䡳ώ㡦⪌昣Ѭ┭愹㡦⫯䟶䚑㺭Ҿ ㎃⁞䟶槰ⴔ 䪰⒬〉ҟ崖╾Ҡ ₌◊〉ҟ庚Ҡ 㝔Ⳋ〉ҟҠ ☳◥ᾟ’ 晨╃ὲ㝁 ㅋ䧾һⴾ㡻һᾟѬ㊱ᾬ汊☳庚䀔Ѭ₸㊱Ⓡᾬ⍪㞰䪰₌⢢₿兾ῢⓇҾ y慲兾₃y㑊㹗〟㡻卜⽣䟶䚑㺭y㻺庫嬴ㅧ䚣䚑Ⳋ⣽惞▃”ῂ⣽ 惭废䏛愰 㛢ⳉ┑㶃Ѭⶁ倔Ῐ㐈楥⾪毭具㣳㞅娝䬿咻慯憂䃠㺳Ѭ㜢㲰һ㹚挿☳䎾ピ巓◾ᾜ䪰₌㥹䳰䡪⅓ұὲ⍸昣ὲ⍸庙⪜⋥ㄵᾬ㢜㣗㕂⎿√嘶Ҿ 丰㞀ῢ y䚑㺭㏱⓽㞀㞰y㝨⎭慯㶴㡲汊㆙㵆y㊱㊁吣⪙㏼㝨杦◾丰␍崶₢╾’☳ ⪽㜉棄 y↰▃ᾬ挿嫳䟶䚑´⇌⌸⩹y副⅏崳㝗⾪㻺庫☳庚慊暋䟶⎿㕂ώѬ⋩⩹惵⃀㦮₊䟶⚸☳Ѭ㡦⋩▪ょ␍Ҿ 䪰⒬☳庚䚑㺭ᾟㄵ☳䎾㦪ㄵ↮Brand value core ㎃⁞䟶↮嬴 ⚸ᾌ▃⛶ҩҩ㞡䏑⎛具Ѫ ῑ㞡ᾬ䪰₌嵽䬁⎛具 ⥬偁㻀◾䪰₌䟶┾挿底㊑Ѭῂ䬁⽾㢍ᾬ䪰₌⾘㣗曱㢑ᾆ╡㑳偟䟶䭡㣳ャ☿Ҿ ㎃⁞⁗╡㑳偟⎍憒䪰₌↮ᾬ⍬╃䈫Ѭ⢚慯㶴⎛䠼䟶╾㝨Ѭᾭ␚⋥㹚䪰₌╊⒈Ѭ⎍憒⋚㜢䟶⽴⢬㢬₌◾䱐Ώ₊Ѹ ⢚〆䪰₌◾䔡⧵㒃㎊㝨Ѭ䚚⚸ᾌ㎽㴧孕⌥䪰₌杠樊Ѭ彧妾䪰₌底Ѭ⁀兾愰⎢⚸ᾌ╡㑳偟╃Ҿ ㎃⁞䟶㊱㟡 ⎛䚚䪰⒬␍捁㔚␚⥀⽴㡦㜢Ѫᾬ䪰₌杠樊㕂ℍ孕⌥彡ҩҩ㏅憒⥀⽴㶃䟶ү䲞῾䚑㺭⢬㟡ҰѪと₪䚑㺭㡦⪌╡副Ѫ㕂Ⓓ戭挾ү㾛〘Ұ ұ⢚⪙⥀⽴䟶⋞ⵅ挾Ѭㆭ₌㝨㝨㉥廩⊱㝨⪈⮸䟶⪙柔Ѹ戕₌⊱䟶䏛庚㣓廨ὼ䔢⢚Ѭ₸◾䟶㾛慊⢚Ҳ⢚ῒ㉡卜偋卜弥䟶䔢⁕䪰₌挾Ѭ⋣”╊ㄉ㝒⋥亙嫳Ѹ㉺╃㞀㞰䟶ᾜ愫䚾㊑Ѭ崛䚑㺭⢚╾ὲ⒬⥑䟶㶃ᾙ⪣〆㡻䟶⍏凌␍Ҿ ῂ䬁⽾㢍憌愹⚸ᾌ慂Ѭ∞䚑䪰⒬␍捁Ѭ㏅䦦⡒⥀⽴╃⾘㣗䟶栆杴ᾀ䜁䬭Ҿ 憌愹⚖挄㶃₉䟶ᾭ㊁崸◾核㊁崸Ѭ㚫╊⋨⋞⋣´ᾌ䂒⋥ㄵ䟶ㅳ〘Ѭ挿㣶ᾀһᾀ䚑㺭һᾀ䪰₌䟶叡㆙⋥乭Ҿ ㎃⁞䟶◯ 䪰⒬⚸ᾌ倒⇁ҩҩ⁗⚸ᾌ䀽⋭䪰⒬㈷㊑Ѫ挿㣶․ⴸ⋥乭 䪰⒬⚸ᾌᾬ⥀⽴偁㻀╃䟶⥬䥥Ѭ㞡㡿␓Ѭ䬭䚑㺭㡲慃䟶⚸ᾌѸ⋨㦪ㄵ㞡戭挾⋥乭◾䪰⒬丰䫐Ҿ 䟶㏅憒Ѭ‷㞡ぬ䳃嬶㮓һ准僃⥬⡒䲻⪈⢚⡒互䟶㚫╊Ѭ㡦挿嫳䟶Ѭ㞡副⎛䀽⋭䪰⒬㈷㊑ῂ䬁⽾㢍憌愹ᾌㅳⒹ候Ѭ⢚䁓弥◚愫㎩╾ⶴ㲓桲㶴䟶⥬䦲ὼѬ挿㣶䪰⒬․ⴸ⋥乭Ҿ ╾㝨⽾㢍Ѭ⡒ᾬῂ䬁䟶⍬䔢Ѭ崛䪰⒬⚸ᾌ挿⡐㳕惚Ѭ䢑㳕ᾬ䪰⒬㶃兾㡿␓Ҿ ㎃⁞䟶䡠㥹 ⁗╡副⃀䟶㦮Ѫ⎍憒副娝㡦⪌㶃㊑䥗ҹᾆ庑㐷ㄉ廩䟶儀⫯䚑㺭㝗⾪ 崛㵁ᾜ⢚ῂ䬁◚愫䟶Ѭ扯副㏰⎢卜⽣䟶䚑㺭㜫めᾀ⡺ⳂѬ⨐ガ䪰⒬䚑㺭Ⳋ⢚㊑һツⷐ㊑◾ ㎃⁞䟶☳䎾ⴌ嵵 ὲᾜ㡦⋩懅ㄩ㊑◾◯㊑䟶☳䎾Ҽ ㎃⁞䟶☳䎾ⴌ₿ ⁗⚸☳ᾬ惯䟶䚑㺭㜫め毾╢ ῂ䬁䪰⒬〉‷㞡䚑㺭ㄷ桲☳䟶挹ῢ⢬㎲Ѭ慊憌愹ұ⪌偦⋣”䯬杦◾⪌⊵䚑㺭㕂㦺Ҳ刾▀䟶䑞䏫㆙◾崖╾㊑㏼⁞亙ⴸ准乭⢚ὲ廩Ҿ態挾䟶㵁ὲᾜѬ扯㞡渎㺭һ䏫⎝һᾆ⋩㺳␚㆙䟶Ѭ⁈⁞ᾀㅉ╾懅╺һ⋦引䡪㐇䟶ұ╾䷭Ҳ⢚ὲ廩Ѭ兾棐⍬〟㎈䪰₌⡒互Ҿ ㎃⁞䟶䡠㥹ⴔ儖 ⢚ῂ䬁䟶崖䥗挾Ѫ 䪰⒬䟶⎖ⴌ㥹⌸〆╜ⶲ柂⢢䕸₿僠䲻䏛䕸偦〘Ѭₒ偑䟶╕偑崓╊捁ῑ慴䚚丰⌸⢢㕁慢㎃⁞䟶ⴔ儖Ҿ 㓔孲᾽Ѭῂ䬁ᾬ◚愫㵁ὲ₿㎩㡿␓Ѭ䡪╾䟶↮╈▃◾⋣╾䟶⪽㜉䡠㥹㞡㎃⁞᾽杦䟶准乭倯⾘Ҿ ㎃⁞䡪⅓Ѫ ⢚ῂ䬁䟶㵁ᾜѬ扯㞡䢑ⴐ┺╶⋩䏫古䟶Ѭ妿䚑⍬㣗䟶㵁ὲ䬿䚑㺭㜫め扯〆嵗娝挿Ҿ╾㝨Ѭ⢚愹⫯䚑㺭䟶⥬䦲ὼѬ⫴㤎副ᾬ㡦㡻㊁Ά䟶䡠㥹ᾀ⁈㖬㎽Ѭ㎂ᾬ㡦⪙㦮ⶲ䟶ὲⳂѬῑ₌⁖㎃⁞㡦␒ひㄵҾ ㎃⁞䟶☳䎾ᾭ㝚 䢑ⴐ NHHSUHDO卜⢚ UHOD[ҩҩ䑞ὲ㝒῾䟶䢑ⴐѪ⫯愹⒵䴹ὲヽ䟶挿⩿ 㡻ὲ㖟㸓ὲ㖟⢢◾◚愫杤冼䯱䢲䣓姕懍䑉䡽⁆倸㛤㏅⧃㜋䠸㞡▘偁ᾷ冂䚚憁愹┌┌䟶䢮曎䎹Ѭ崖䢑㵆惵♜僂☪啎㡦抿㞀㝛䟶䭲櫟䯱㨟⢚庙㤨ᾟ杦Ѭ栁㊁⢢㒃慻⣵⢰橑☳◾列ㅝῂ㶦Ѭ”╉䚑㺭䟶䌚⾈㊑ 㞡態䪰⒬〉炅␣⃒⇌䟶´㈷ ㎃⁞䟶6/2*$1㵁ὲ⪛扯↮ㄉ ㎃⁞䟶☳䎾䏫ン ⋣⎍⋥暠崿 key word ү⋣⎍桨ℍ㜢㮓めѪ⋣ぬ桨⚠㜢☳䎾Ұҩҩᾌ╜㞡☳䎾䟶ぬ崰具Ѫ䢑㳕⌥ⴌ䟶㞡㎲㡻⎛䠼䡪⋥具 ῂ䬁⽾㢍⁗㡦␒ひ㚰䟶⚸ᾌ㮓めѬ喗憒ὲᾜ䲻һ⋣䚑䟶桨⚠⢬⥑Ҿ妾ᾌѪῂ䬁准╺妾ᾌ╶ᾌѬ╺␍㣶ぬ⋣⎍⋣”һ⎛⋣廔䟶㜢䱐Ώ㮓めѬ⋣╾␛␍妾ᾌ惞╊ᾀⒹ候Ѭ㔚␚妾ᾌ叡㆙╃Ҿℍ〆⚸Ѫ憌愹↓桨ℍ┾㜫⁀桨◾䱐Ώ惞╊⎢⋣廔䟶╺乭Ѭ崛思⩶⋨ᾟ䟶㵁₿㎂◊⋣Ⳋ⋣哕Ѭ⋣╾慍㳗Ѭ⋣ぬ桨⚠㜢☳䎾Ҿ㻺庫具Ѫ⁗㻺庫具桲㶴ᾬ▃Ѭ㑳偟ᾬ㻺庫具⎍憒㡻㚺↮Ѭᾬ㻺庫具㕂ℍ㡦₊庚㡿␓Ҿ䪰₌Ѫ▪倥╶⎛䠼䡪⋥具偁毾◾ぬ崠Ѭ⁗⎍㜢偦◾㢬⎨ѬⒹ候㚫憒⎍㜢ᾌ␓Ѭ〆䪰₌◾䔡⧵㒃㎊Ѭ⁀兾㔚␚䪰₌╡㑳偟╃ 憁㞀⋥暠崿 key word ⅏㐖㻺庫具䟶䥗㈷㢵Ѫ㔚␚⽴⢬嵌⅓憁㞀⒈╃ 栁䢲㻺庫具䟶㑳偟㻺庫Ѭ㻺庫具䟶䕸㆙崖䥗⨐ガѬ⅓㇡䭢㾦㢍ῑ廼㣗廼ガ䈺Ҿῂ䬁⬽债⣌㑳⁗嵌⅓憁㞀䟶ㅳ〘棔▃⪙₉Ѭᾗ㦮䳍慻㡦₊庚䟶╺⚸Ѭ╺䕸⅏㐖㻺庫具㢵䠼Ѭ䭡㣳ょ妾ᾌ⇗〩╃Ҿⴐ䔢’☳һ㦮һℍ〆晰䲻⋚㜫₿╡慯徜Ѭ╡䀡䀂Ѭ⍹ⴐ⅏栎㻺庫具䟶䥗㈷㢵Ҿ ⴐ䚚⋥暠崿 key word ↓叡㆙㻺庫㛹⒈Ѫ⇌副孕⌥䚑㺭杠樊䟶ⴐ䚚⣽☳䎾 䪰₌Ⰴұ▃ὼ䁃␚Ҳ䟶㻺庫㛹⒈ℵ⁞㜟慯㶴ῢㄉ㡦⪌һῢㄉ㡦⫯Ѭ兾棐ῢㄉ桲嫳Ҿ ῂ䬁⽾㢍憌愹㕂↓叡㆙㻺庫㛹⒈Ѭ惞▃ガ嵵冂䚚㆙һ␑副㆙◾⅏㐖㆙䟶㋔憑㣳䳲㻺庫䕸ㅧѬ崛⋞₉⁀愹〘㻺庫ᾟ㐯䬭⍬㣗Ѭ挿㜢ⴓ嬸废䏛ᾀ䚑㺭һ废䏛ᾀᾈ䚾䟶⋥乭Ѭ␛␍╡㑳偟╃Ҿ ╾㝨Ѭ憌愹⚸☳傈愃副␍ᾀ慂喗副␍Ѭ㜟䁓弥㻺庫具䟶⪌⊵桲㶴 㕂ℍ⋨思ㄵ㡻䠼һ副䢑㳕㚫⛶䚑㺭һ兾棐╜㞡⾘㣗姚棔╊⒈䟶’☳Ѭ⇌㡻ⴐ䚚↮䟶☳䎾Ҿ ㎃⁞䟶☳䎾ᾭを ⋣⎍ 憁㞀 䕸㉥䚑㺭䪰⒬Ѭ䬭ひ⪌㜫䟶⋣╾偁喗һ⋣╾㎂曱 ⳺㐖㻺庫具㢵䠼Ѭ⇌⎢㞀䥳㥹һ㡻慫╡ㄜ ᾬ桲嫳兾ῢⓇѬₒ憄䉑䇝㶆挾䟶䚑㺭儀Ⳙ ㎃⁞䟶☳䎾㛹⒈ 䢑ⴐ䲻ひ㚰⪌⊵⋣”炅␣⎍㜢AuthenticityEqualityOpennessPluralismSharingEncouragementInnovation ㎃⁞䟶☳䎾㏱嵬 y⋥㹚卜䊨䚑ㅳѬⴐ䔢⚸ᾌ◾䔡⅏⋣廔y␜␍喗憒⋞㳕һ憁㞀䟶妾ᾌ䔡⧵y䭡㣳↓叡㆙һ╡㑳偟㻺庫䕸ㅧy㎂ᾬ㻺庫具思ㄵ⇗〩䟶₋₦y挿⅏㐖㻺庫具姚愰䟶㢵⎛y⅏㐖㻺庫具栂䬳⳻⋚◾㚡⁊⳻⋚y炅␣⾠␛㻺庫具ⴐ䔢卜思↮ ㎃⁞䟶☳䎾ᾜ㆙ 征ⴐ␓ⴐ ㎃⁞劌征ⴐ⢢Ѭ䢮㢍⎿㜫Ѭұ㏀䧞ⵚѬ㏅▸⁉ҲѬ䰽ㅉ⇌曱㢑ᾭΆ具Ѹ㎃⁞㔄㜗埌⫶Ѭ㑄偏䯬㉥Ѭ抋嬸Ⓚ兾ⴐѬ慯㶴⊷ⴐ兾㡻↮䟶䚑Ҿ Our brand personality ⣘嵌䢑ⴐ ㎃⁞⅓⳺嵌⅓һ䚚ㄵ㡿␓һ挿嬸․ⴸ⋥乭䟶㣶ぬѬ㑗㡻䡦棔⡢栰䟶㶆Ѹ㎃⁞䢑ⴐ⣘嵌Ѭ㔛䡈暋嵡Ѭῑ㛩妿㎂曱Ѭ⡐懱愹┭Ѭῑ⽾㢍㡻㜢䟶㢜㣗Ҿ 㔔五⎍㜢 ㎃⁞ᾀ㝨Ⅳ慍Ѭ䭡㣳▃ὼѬ⣌ⴌ䭭䟶ひ㑅妾ᾌ╃䟶㜢懅彡㎃⁞⛶㺐ⵑѬ⎍㜢㒃㎊Ѭ⍏凌㜢䚑␍捁Ѭ亙彑㝨⁕㜢㜫▃ 㞅㾛㠈 ㎃⁞㞡嶘慼䟶һ․慃䟶һ㸓㡻㤨Ⳃ䟶Ѭ兾棐䜁慎䟶һ䜁䬭䟶һ◶◶憮䟶 ⴾ㡻╾䕸ㄵ ㎃⁞崖ᾬ㉥嫳廔ㄉ⁈䟶䕸孕Ѭ欈⊺ⶣ嫳Ⳙ₌䕸孕⁈Ѭㄵ㵆ㄵヺ挿嫳 ㎃⁞䟶☳䎾䚭≁ ᾬῸ䕸㉥䛋㹇ツ㣗ҹ㡻䑞䏫䚑㺭☳◥◾䚑㺭嬳孕ҹ⅓⣌ⴌҹ劌征ⴐ⢢┺㢍㞑䯬䟶Ҽ Our brand portrait ␓ⴐ₸▸㣱䎣⫯₸吣⅁㡻┑⎋ῑ懧⳺嬶⎋㡻䉟㈷ῑ崪㋔䉟㝨⾪ⴐ´㶴㞡Ѭῑ㝨兾⪛毞妾䯬㞅㔗╉㜢嬴ㅧѬῑ㊱㊁挿㝙ₒ偑✎㲔㡽┽䟶䉟杫Ѭῑ”╉䑞⩶䟶⳻ⳳ╵愹䚑㺭䟶Ѭ㎲⁗㡻㡦⪌䚑㺭偁毾ῒ㉡↰▞兾棐姚愰һ灊灊⇌´兾棐汊嵺枆崬һ䢑嵌һ㡻⅓һ㊱栁㹔憂㺳䟶ῂ䬁Ҿ ㎃⁞㕂ℍ䟶☳䎾⎛䠼 Brand benefits we provide y厄慴䪰‖y