PGIM's Generative AI report highlights the potential impact of the technology on economic growth, with a projected $15.7 trillion value addition to the global economy by 2030. The report also notes the rapid adoption of generative AI, with ChatGPT-3 becoming the fastest-growing app ever, reaching 100 million users within a month of its launch. However, the report raises the question of where competitive advantage will lie in a world of endemic generative AI, as the technology has the potential to commoditize intelligence. The report suggests that investors should consider the implications of generative AI on traditional businesses and look for opportunities in the emerging AI ecosystem.
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