The report by Wunderman Thompson Intelligence predicts a year of resilience, innovation, and joy in the face of continued hardship. The Color of the Year 2023, Viva Magenta, captures this spritely sentiment. Brands are offering uninhibited play for all ages and exercise classes that mimic the feeling of tossing confetti. The stress of the past years has put an emphasis on optimizing both the mind and body to empower an elevated self. Businesses are leading with emotional intelligence and making mental health a priority in their brand mission. A holistic approach to health is evident across all categories as people expect to positively enhance their wellbeing at every touchpoint. Community, creativity, and color vibrantly paint 2023. The metaverse is evolving from building to living, exploring every aspect of life from digital identities to virtual families to constructing virtual homes. The metaverse is opening doors to new possibilities and experiences.
