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TikTok's innovative ecommerce platform is a game changer for businesses of all sizes. The platform combines shopping and entertainment in the new era of e-commerce. Retailers are focusing on cutting costs and raising prices to shore up their margins and preserve profitability in the short term. Automation and digitization have become popular ways to achieve this, with advances in conversational AI making it more achievable. However, this emphasis on financials seems to be pointing towards job cuts, particularly among bigger players. Retailers are favoring a quick-fix approach, replacing staff with technology in a bid to cut overheads and preserve their bottom lines.