2026年及以后值得关注的零售和电子商务趋势：传统模式的即时结账

RETAIL & eCOMMERCE TRENDZTO WATCH IN 2026 & BEYOND: Instant Checkoutfrom Legacy Models A TrendzOwlexecutive brief In 2026, the rapid pace of technological change and fiercecompetition in the consumer economy are increasingexpectations for seamless omnichannel experiences and In 2026 and beyond,TrendzOwl observesthree key themes inretail & eCommerce: Instant Checkout.Instant checkout is revolutionizingthe retail landscape by transforming the purchasing Handling Fraud.Retailers continue to confront thechallenge of fraudulent returns and claims, while theincreasing reliance on digital platforms increases Enabling High-Value Engagement.Emotionallyintelligent human beings can provide hyper-personalized support with the assistance of uniquely designed AI toolsthat empower the human touch. The combination of TRENDZ SPOTLIGHT The Reality of AI: ComplexOperational Realities The Ongoing Digital ShiftGlobally, “retail sales are expected to Cybersecurity increase at a CAGR of 2% from 2024to 2029. With consumers continuingto shift spending to digital channels,online sales are expected to accountfor a whopping 74% of the projected Meantime, emerging technologiesare surfacing additional realities forretailers. With the increasing relianceon digital platforms, retailers aremore vulnerable to cyberattacks thathave the potential to harm brandreputation and fracture customertrust (according to Qualtrics, a onepoint increase in trust can boostretention by as much as 5%, so it’s Digital innovation is speeding aheadas retailers leverage AI-enabledtechnology for operational efficiencyand consumer engagement. Butretailers need to be cautious aboutcommerce (and eCommerce)software’s capacity to automateall workflows. The complexities of Still, ongoing trade tensions couldimpact the industry. According toMorgan Stanley, tariffs “are likely tolead to significant earnings revisionsby several retailers.”2Dependingon specific arrangements between Consider too that implementingand leveraging AI technologiesdemands constant maintenance,from understanding technologyintegration to training employees and Cybersecurity threats, including“account takeovers” are on the rise. HUMAN-DRIVEN SUPPORT Driving Trusted Interactions with the Human TouchAccording to COPC Global Benchmarking Series research, “46% of executives are trying to transition traffic from human-assisted channels to self-service technologies (SSTs).However, 53% of customers still prefer real-time human assistance, highlighting apotential disconnect between organizational strategies and customer preferences.Human-assisted channels achieve higher customer satisfaction (CSAT) scores (75%) than As a result, selling AI to businesses continues to be challenging. “The technology hasremained relatively unreliable. That has caused many chief information officers to saythey can’t cede control of key business decisions to the technology, which could spit backcompletely wrong, made up answers.”7In May, 2025, a buy-now pay-later (BNPL) fintechfirm announced it is pulling back on AI as a replacement for customer service staff. The Deloitte andPWC haveshown thatcustomers are60-70% morelikely to engagepositively withan AI systemwhen they’re WORLDWIDE REGIONAL TRENDZ The United States: Improvements AccelerateBy 2029, Forrester expects total retail sales in the U.S. to reach $6.0 trillion and U.S. online retail sales to reach $1.8 trillion.9 According to the latest official data from theU.S. Census Bureau, retailers “started 2025 on solid ground, with total sales in the firstquarter 4.1% higher than a year earlier…. But amid tariff uncertainty, investors arenow asking whether that growth is sustainable or if it’s just a reflection of consumers’ In-apppayments onsocial mediaare expected togrow at 30% As shoppers turn to AI search, retailers are offering more chatbot shopping features.“More brands and retailers are starting to revamp their websites and product listingsso that chatbots can reference them more easily in their results.”12 Some retailers areposting on Reddit in order to show up on ChatGPT recommendations. As per Deloitteestimates, in-app payments on social media sites in the U.S. are likely to grow at a 30% In addition, as the adoption of advanced data analytics and predictive analytics helpcompanies better understand buyer trends and preferences and offer meaningfulrecommendations, instant checkout is revolutionizing retail by transforming thepurchasing journey into a seamless experience that also addresses issues like cart Finally, according to a research collaboration between Appriss Retail and Deloitte,consumers returned $685 billion worth of items in 2024, with $103 billion in losses tieddirectly to return and claims fraud. The most common types of return fraud include gift Asia Pacific: the Future of Global Retail?Asia Pacific commands a major place in the global retail and eCommerce market. “Thanks to a rising middle class, rapid urbanisation and a s