2023 年食物饲料品牌 TikTok 营销最佳实践指南汉文版

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TikTok Influencer Marketing for Food & Beverage Brands: A Guide Brands are leveraging creator-led marketing as a key component of their overall marketing strategy, with a focus on influencer-endorsed products and driving ROI. TikTok is a popular platform for food and beverage brands to engage with consumers and drive sales. According to TikTok, more than half of consumers rely on online reviews or creator recommendations before purchasing a product, and roughly half of this group will ultimately purchase the advertised product. Brands are leveraging TikTok's unique ability to drive results across all phases of the marketing funnel, from awareness to sales and revenue.