2023年电子商务报告

The report provides insights on maximizing media and content investment by identifying valuable audiences and brand impact through brand survey lifts. It also offers strategies for 'always on' learning, including understanding the motivations behind consumer's social engagement and benchmarking against competitors. The report covers the growth of online grocery and social commerce, with key takeaways and data sourced from Comscore's Consumer Panel and ongoing research. The focus is on U.S. data in 2022, with a focus on non-travel retail categories and spending via both smartphone and tablet, as well as desktop or mobile devices.

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