In the retail industry, photos are the most shared type of content across all platforms, with Instagram carousels being the most engaging. However, there has been a 37.89% decrease in Instagram interactions. Facebook and Twitter median post interaction rates remain steady. In the last 12 months, brands in the Retail category shared 55.92% photos, 25.13% albums, 13.61% videos, 4.78% links, and 0.54% statuses on Facebook. On Instagram, brands shared 51.16% photos, 25.71% carousels, 15.51% reels, and 7.60% videos. On Twitter, brands shared 62.215% status, 18.86% photos, 15.858% links, and 3.062% videos. Statuses perform best in terms of organic performance on Facebook.
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