The E-commerce Social Media Industry Report found that photos are the most shared type of content on Facebook, Instagram, and Twitter, followed by Instagram Reels. However, the average number of interactions with postings has dropped by 43.40% on Instagram. Despite this decrease, the post-interaction rate on Twitter and Facebook has remained constant. In the last 12 months, brands in the E-commerce category shared 54.50% photos, 17.72% links, 15.66% albums, 11.36% videos, and 0.74% statuses on Facebook. On Instagram, brands shared 53.20% photos, 18.29% reels, 21.79% carousels, and 6.70% videos. On Twitter, brands shared 55.01% status, 25.00% links, 16.26% photos, and 3.71% videos. The report also found that videos perform best in terms of organic performance on Facebook, with an average engagement rate of 0.17%.
