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The Ipsos Global Views on A.I. 2023 report found that while people across the world have a general understanding of artificial intelligence (AI), there is still a lack of knowledge about its products and services. The report found that younger adults, men, those who are employed, more educated, and/or more affluent are more likely to have a good understanding of AI. Additionally, familiarity with AI-powered products and services varies widely by country, with Indonesia and Malaysia having the highest levels of awareness and Belgium, New Zealand, and the United States having the lowest. The report also found that while understanding of AI has increased over the past 18 months, familiarity with which products and services use AI has not. Furthermore, only half of people globally say that AI-based products and services have significantly changed their daily lives in the past 3 to 5 years. Finally, the report found that there is a generational divide in people's expectations of AI, with younger generations more likely to believe that AI has more benefits than drawbacks.
