2023年模拟手游市场洞察报告

⮇冫2023䇗⪓杷嘗䦟䣆崅䄬㏜辑朆┚⹩⴬飊ⲡ Sensor Tower☮篸/陱伺˒ 䥊⼔䬠❠2023䇗⪩◇App Store⽰Google Play峗鷺嘗䦟䣆崅䄬㏜氳岑䈲⮇冫ն⪭╈ⴎ䦮鲤䇗全⪓杷嘗䦟䣆崅氳䷅⪍┚┖鰉ꄈ飊ⲡ┘⺱䄬㏜䷅⪍┚┖鰉ꄈ♷겜㜍鼨崅䡖┚⹠车ら唚⶝♔⹖嘗䦟䣆崅䇯⼔䤸䷒辑朆璡ն䥊⼔⺱休䬠❠篺⪯勆❇⮇冫䅬Ⲃ陸縖▽鉯㜍鼨䣆崅氳䡗Ⱶ篺뀰ն 嘗䦟䣆崅㯹⮇眷㲋╬ ╚䣒嘗䦟洡㲓┪槡孨ⲁ氳崅䡖鵠䅻㓹◇阞⮕յ阪篮䡝䋧鵲氳㏜俍ն鲹眷崅䡖氳攑顏⩒阵榫䢓䣹庌⺨熨纡┯䡝鉉荈♔鲽车婡寁䌋氳崅䡖⛮뀰ն 嘗䦟- 曻㳄㱮䡗眷⛎朆㲓╈♳ⱷ氳嘗䦟崅䡖ն ❇㯹:Farming Simulator, Hotel Hideaway: Virtual World뀢뀚 / 괎车嘗䦟- 曻㳄뀢뀚◬鵠䄄㱮䡗㲓ꡮ♳ⱷ氳嘗䦟崅䡖ն ❇㯹:Infinite Flight Simulator, Truck Simulator : Ultimate嘗䦟篺蛈- 曻㳄鵠鲋顫嶏留杼儬⯆䋧鵲㒮䄬յ㵸ꜝ䡝⫡㏜氳篺蛈崅䡖ն ❇㯹:Township, Hay Day⫕ꢣ- 榺⶝╄曻㳄⽰䷚◄䗯荣䫠鲽氳嘗䦟崅䡖崅䡖鲽䈲꣮浔曻㳄⽰崅䡖䗯荣◎ⲁ縡⹠㷤ն ❇㯹:Harry Potter: Hogwarts Mystery, Animal Crossing: Pocket Camp休ꠑ留杼- 僗休ꠑ꡿⯆泘剝氳嘗䦟崅䡖曻㳄䑒걺䒍鵮⸼㱮䡗♳ⱷ䣉耇藜䐂䡗Ⱶն ❇㯹:Cooking Diary® Restaurant Game, Cooking Fever: Restaurant Game婻沬- 曻㳄㏇媆僗伺漶泘剝⽰鈺⮟氳䋯䷒┪槡╈鲽车䫓碠氳嘗䦟崅䡖ն ❇㯹:Roblox, Minecraftム⪴- 曻㳄ム⪴ⲁ擻䡝⪭㱚榟擻僗䤗䄇㏐㓸⪴催㞑氳擻熨氳嘗䦟崅䡖ն ❇㯹:Dragon City Mobile, Monster Legends: Collect them! ☮篸/陱伺⪓杷嘗䦟䣆崅䄬㏜䔅鈾懷ꠅ嘗䦟䣆崅┚㜍鼨⹠车ら辑朆嘗䦟䣆崅䇯⼔䤸䷒飊ⲡ勆❇⮇冫Frozen Cityꄆ憠䰕金 ⪓杷嘗䦟䣆崅䄬㏜䔅鈾 ⪓杷嘗䦟䣆崅䇗䈲┖鰉ꄈ飃鲋68☛埠 2020䇗⹨亍⫦橻䗯䏆⿏⪓杷嘗䦟䣆崅朅奃㘍Ꝛ73%狰滭69☛埠ն2021䇗舘2022䇗嘗䦟䣆崅┖鰉ꄈ注㵒䇖牔☱抆飃鲋68☛埠ն 2023䇗1-7僖嘗䦟䣆崅┖鰉ꄈ鶹鲤35☛埠⪭╈飃鲋85%┖鰉ꄈ全舅Google Play䇖⺐ն ⪩◇┖鰉ꄈ簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store⽰Google Play䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉⽰瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play儔㏇╈㎁㛻ꡯ䋯䷒ն 陱伺丘䩺簊阞䡽舘2023䇗7僖丘䩺全嶏:Sensor Towerら䈙䗯䥊 ⪓杷嘗䦟䣆崅䇗䈲⫂顔䷅⪍鲤45☛紇⩕ 2021䇗⪓杷嘗䦟䣆崅⫂顔䷅⪍⮡ⷧ⺒亍냖鱳⮽49☛紇⩕ն2022䇗嘗䦟䣆崅䷅⪍㵸䆋㍑蛽☱䫙鲤45☛紇⩕⪭╈Apple Store䇖⺐顈昦▽鲤61%氳䷅⪍ն 2023䇗1-7僖嘗䦟䣆崅䷅⪍鶹鲤27☛紇⩕奃2019䇗⺱僿냖72%ն ⪩◇䷅⪍簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store⽰Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2023䇗7僖丘䩺全嶏:Sensor Towerら䈙䗯䥊 紇㎁佭嘗䦟䣆崅䷅⪍僄냖氳䄬㏜ 紇㎁佭嘗䦟䣆崅⫂顔䷅⪍氳ꄆ金䄬㏜2023䇗1-7僖顈昦▽43%氳嘗䦟䣆崅⪓杷䔅䷅⪍ն全舅埫孙䄬㏜氳䷅⪍ⶭ奃鱳⮽23%ն 㶩┖鰉ꄈ縡銨埫孙⽰䥽┊紇孙嘗䦟䣆崅┖鰉ꄈⶭ奃㏰╙21%ⷅ䈲⽰┱好◘⮇⮷顈昦▽18%⽰16%氳┖鰉ꄈն ⪩◇┖鰉ꄈ⽰䷅⪍簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store⽰Google Play䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉⽰瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play儔㏇╈㎁㛻ꡯ䋯䷒ն Sensor Tower簊阞氳丘䩺╙App Store⽰Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2023䇗7僖丘䩺全嶏:Sensor Towerら䈙䗯䥊 嘗䦟㯹⮇眷䣆崅┖鰉ꄈ僄㛻 2023䇗1-7僖♔վPiano KidsտյվMakeoversalonտ╙创辑氳嘗䦟㯹⮇眷䣆崅┖鰉ꄈ僄㛻飃鲋10☛埠ն 뀢뀚/괎车嘗䦟䣆崅┖鰉ꄈ⺱劫◾浍2023䇗1-7僖狰滭7☛埠ն创辑崅䡖僗վExtreme CarDriving Simulatorտ璡ն ⪩◇┖鰉ꄈ簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store⽰Google Play䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉⽰瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play儔㏇╈㎁㛻ꡯ䋯䷒ն 陱伺丘䩺簊阞䡽舘2023䇗7僖丘䩺全嶏:Sensor Tower崅䡖䗯䥊 嘗䦟篺蛈㯹⮇眷䣆崅⫂顔䷅⪍僄냖 嘗䦟篺蛈㯹⮇眷䣆崅⫂顔䷅⪍僄냖2023䇗1-7僖⪓杷䷅⪍狰滭13☛紇⩕ⶭ嘗䦟䣆崅䔅䷅⪍氳50%ն创辑崅䡖ⴎ䦮վTownshipտյվFamilyIsland˻տ璡ն ⪭埠佭♔վRobloxտ╙创辑氳婻沬䣆崅2023䇗1-7僖⪓杷䷅⪍飃鲋8.6☛紇⩕ն ⪩◇䷅⪍簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store⽰Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2023䇗7僖丘䩺全嶏:Sensor Tower崅䡖䗯䥊 懷ꠅ嘗䦟䣆崅┚㜍鼨⹠车ら辑朆 վRobloxտ趈纭嘗䦟䣆崅䷅⪍唚⫦⫠ 㘍Ꝛ唚 ䷅⪍唚 20231-7Top10 2023䇗1-7僖⫕ꢣ婻沬䣆崅վRobloxտ⪓杷⫂顔䷅⪍鶹鲤7☛紇⩕趈纭嘗䦟䣆崅䷅⪍唚⫦⫠ն 全舅╈㎁⹠车ら憠憠◎ⲁ氳┼堑嘗䦟䣆崅վFamilyFarmAdventureտյվFrozen Cityտ⪍㍴䷅⪍唚Topն⪭╈㒮䄬䋧阻嘗䦟䣆崅վFrozen Cityտ⭡同亍겕氳⫼ꦣ儕仼겗免氨걵䷅⪍㘍Ꝛ唚ն 陱伺丘䩺簊阞䡽塛舘2023䇗7僖: Sensor Tower վBurger Please!տ餠㷉嘗䦟䣆崅┖鰉㘍Ꝛ唚⫦⫠ 㘍Ꝛ唚 ┖鰉唚 20231-7Top10 Makeover salonABI Global Craftsman: Building CraftStarGame22 RobloxRoblox Corporation ⫕ꢣ婻沬䣆崅վRobloxտ䄬㏜辑朆❤仾狰⭴2023䇗1-7僖┖鰉ꄈ朅奃㘍Ꝛ23%飃鲋1.2☛埠牔㷉嘗䦟䣆崅┖鰉唚唚꺙ն Block Crazy Robo WorldCraft Trending Studio Block Craft 3DBuilding GameWildlife Studios 全舅ꮑ㎁飃⚔ꠏ䣆崅⹠车らSupercent氳亍崅վBurgerPlease!տ♔姽㔶䈙╙羜俍踅⺭飯⽏篺蛈曻嫏2023䇗1-7僖┖鰉ꄈ狰滭4000┒埠䡗╙儗僿┖鰉ꄈ㘍Ꝛ僄㛻氳嘗䦟䣆崅ն Crazy Cooking DinerCube Studio Drift Ride - Traffic RacingXLAB Extreme Car Driving SimulatorAxesInMotion S.L. Car Driving School : Car GameSpark Game Studios 陱伺丘䩺簊阞䡽塛舘2023䇗7僖: Sensor Tower Roblox Corporation겅餶嘗䦟䣆崅⹠车ら䷅⪍唚 ䷅⪍唚 20231-7Top10 2023䇗1-7僖⭡同仝┖せ┉嘗䦟䣆崅վRobloxտ氳狰⭴辑朆Roblox Corporation겅餶嘗䦟䣆崅⹠车ら䷅⪍唚⺱休⛤⮜┖鰉唚瑭2⺳ն 陱伺丘䩺簊阞䡽塛舘2023䇗7僖: Sensor Tower 嘗䦟䣆崅䇯⼔䤸䷒飊ⲡ 2023䇗Q紇㎁䄬㏜嘗䦟䣆崅䇯⼔傃⩞曎䪷车唚Top վTownshipտ䇯⼔傃⩞曎⛤㷉㛢䇖⺐嘗䦟䣆崅⯥⮜ ROBLOX Corporation紇㎁䇯⼔䤸䷒菋顠僄냖 紇 ㎁ 䇯 ⼔ 䤸 ䷒ 菋 顠 僄 냖 氳 嘗 䦟 䣆 崅ⷣ ら ╙ROBLOX Corporation䇗1-7僖╙仝┖嘗䦟䣆崅վRobloxտ䤸䷒飃鲋1000┒紇⩕䇯⼔ն 䇯⼔菋顠⺱劫飃鲋1000┒紇⩕氳鲸僗StillfrontGroup⹖⪭◲⿁վBitLife - Life Simulatorտն 陱伺丘䩺簊阞䡽舘2023䇗7僖丘䩺全嶏:Pathmatics 2023䇗1-7僖嘗䦟䣆崅懷ꠅ䇯⼔碜免 RobloxRoblox Corporation RobloxRoblox Corporation Frozen City勆❇⮇冫: Frozen City 20237: Sensor Tower 全舅╈㎁⹠车ら憠憠◎ⲁ氳嘗䦟䣆崅վFrozen Cityտ⭡同⫼ꦣ儕仼榟㰇겗免յ♔㒮䄬䋧鵲╙劭䑐踅⺭鉉荈䷅꥘⽰顫嶏留杼璡㛢⩕曻嫏儬⯆⛦㛢鱦䎬紇儛곽劲⽰╋㳫氳⹩朆瓀樋聰겕縡⭴ն 崅䡖阻㲋朆创崅䡖겗免⺵儕仼荔儛곽劲⛦㛢鱦䎬崅䡖鈼鉉└簟璡饄崅䡖眷⮷嘗䦟崅䡖㯹⿁眷嘗䦟篺蛈◲⿁嘗㑔╈䈲 沜⮵嘗䌋篪┕孨ⲁ , 队ꠢ , 燰ꢝ䇯⼔ , 䇯⼔ ,顎䄪ⴎ , 亍䣆炕ⴎ , 䡟⮵⿁㲒畴⩕攑䏣鉉荈䷅꥘ , 顫嶏留杼⹠车休ꠑ2022䇗12僖┖鰉ꄈ⪓杷1700┒+(埠)⫂顔䷅⪍⪓杷$4400┒+(紇⩕)陁⮇Apple Store⹠车ら㎁㳄╈㎁ 劯䩺Sensor Towerら䈙䗯䥊丘䩺舅2022䇗12僖⹠䄭♔全院崅䡖⪓杷䷅⪍狰滭4400┒紇⩕ն 紇㎁⽰埫孙┖鰉ꄈ⽰⫂顔䷅⪍ⶭ奃㛻 紇㎁⽰埫孙佭վFrozen Cityտ┖鰉ꄈ⽰䷅⪍全嶏氳╚金䄬㏜ն䡽塛舘2023䇗7僖䈔վFrozen Cityտ⪓杷┖鰉ꄈ╈僗40%⽰20%全舅埫孙⽰紇㎁ն 㶩⫂顔䷅⪍縡銨紇㎁⽰埫孙⮇⮷顈昦▽վFrozenCityտ%յ%氳⪓杷䷅⪍ն ⪩◇┖鰉ꄈ⽰䷅⪍簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store⽰Google Play䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉⽰瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play儔㏇╈㎁㛻ꡯ䋯䷒ն Sensor Tower簊阞氳丘䩺╙App Store⽰Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯⼔⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺㏰╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2023䇗7僖丘䩺全嶏:Sensor Towerら䈙䗯䥊 վFrozen Cityտ㛢⩕曻嫏⻹䌖催㛢䇗鰇槀䓪榫䢓 վFrozenCityտ崅䡖曻嫏╋㳫♔㒮䄬䋧阻╙羜俍氳嘗䦟篺蛈曻嫏╙劭䑐踅⺭▽鉉荈䷅꥘յ顫嶏⮇鿥յꄇ㛚䫓ꢣ璡╋㳫氳崅䡖儬⯆✳䐂院崅䡖注奃◇⪭☽㜍鼨嘗䦟䣆崅槀䓪榫䢓奃❇催냖յ䇖㏰䇗륊催㵸ն վFrozen Cityտ♀顠┖鰉ꄈⶭ奃䫙鲤52% ꣮浔䇯⼔䤸䷒ⱱ䈲氳ⱶ㛻2022䇗12僖舘2023䇗4僖僿ꠑվFrozen Cityտ♀顠┖鰉ꄈⶭ奃☳42%㘍舘58%丞⛮♀顠┖鰉ꄈ