2023年模拟手游市场洞察报告

2023䇗嘗䦟䣆崅 䄬㏜嬼㴕⮇冫2023䇗⪓杷嘗䦟䣆崅䄬㏜辑朆┚⹩⴬飊ⲡ © 2023 Sensor Tower Inc. - All Rights ReservedSensor Tower ☮篸/陱伺 ˒䥊匕䬠❠2023䇗⪩◇App Store示Google Play峗鷺嘗䦟䣆崅䄬㏜氳岑䈲⮇冫ն⪭╈ⴎ䦮鲤䇗全⪓杷嘗䦟䣆崅氳䷅⪍┚┖鰉ꄈ飊ⲡ┘⺱䄬㏜䷅⪍┚┖鰉ꄈ♷겜㜍鼨崅䡖┚⹠车ら唚⶝♔⹖嘗䦟䣆崅䇯匕䤸䷒辑朆璡ն䥊匕⺱休䬠❠篺⪯勆❇⮇冫䅬Ⲃ陸縖▽鉯㜍鼨䣆崅氳䡗Ⱶ篺뀰ն2 © 2023 Sensor Tower Inc. - All Rights Reserved嘗䦟䣆崅㯹⮇眷㲋╬ ˒3╚䣒嘗䦟洡㲓┪槡孨ⲁ氳崅䡖鵠䅻㓹◇阞⮕յ阪篮䡝䋧鵲氳㏜俍ն鲹眷崅䡖氳攑顏⩒阵榫䢓䣹庌⺨熨纡┯䡝鉉荈♔鲽车婡寁䌋氳崅䡖⛮뀰ն 嘗䦟 - 曻㳄㱮䡗眷⛎朆㲓╈♳ⱷ氳嘗䦟崅䡖ն ❇㯹: Farming Simulator , Hotel Hideaway: Virtual World 뀢뀚 / 괎车嘗䦟 - 曻㳄뀢뀚◬鵠䄄㱮䡗㲓ꡮ♳ⱷ氳嘗䦟崅䡖ն ❇㯹: Infinite Flight Simulator, Truck Simulator : Ultimate 嘗䦟篺蛈 - 曻㳄鵠鲋顫嶏留杼儬⯆䋧鵲㒮䄬յ㵸ꜝ䡝⫡㏜氳篺蛈崅䡖ն ❇㯹: Township, Hay Day ⫕ꢣ - 榺⶝╄曻㳄示䷚◄䗯荣䫠鲽氳嘗䦟崅䡖崅䡖鲽䈲꣮浔曻㳄示崅䡖䗯荣◎ⲁ縡⹠㷤ն ❇㯹: Harry Potter: Hogwarts Mystery, Animal Crossing: Pocket Camp 休ꠑ留杼 - 僗休ꠑ꡿⯆泘剝氳嘗䦟崅䡖曻㳄䑒걺䒍鵮⸼㱮䡗♳ⱷ䣉耇藜䐂䡗Ⱶն ❇㯹: Cooking Diary® Restaurant Game, Cooking Fever: Restaurant Game 婻沬 - 曻㳄㏇媆僗伺漶泘剝示鈺⮟氳䋯䷒┪槡╈鲽车䫓碠氳嘗䦟崅䡖ն ❇㯹: Roblox, Minecraft ム⪴ - 曻㳄ム⪴ⲁ擻䡝⪭㱚榟擻僗䤗䄇㏐㓸⪴催㞑氳擻熨氳嘗䦟崅䡖ն ❇㯹: Dragon City Mobile, Monster Legends: Collect them! © 2023 Sensor Tower Inc. - All Rights Reserved☮篸/陱伺 ⪓杷嘗䦟䣆崅䄬㏜䔅鈾 懷ꠅ嘗䦟䣆崅┚㜍鼨⹠车ら辑朆 嘗䦟䣆崅䇯匕䤸䷒飊ⲡ 勆❇⮇冫 Frozen City ꄆ憠䰕金目录4      © 2023 Sensor Tower Inc. - All Rights Reserved5⪓杷嘗䦟 䣆崅䄬㏜䔅鈾 © 2023 Sensor Tower Inc. - All Rights Reserved60☛20☛40☛60☛80☛ Jan-JulApple StoreGoogle Play全球模拟手游下载量年度趋势 2020䇗⹨亍⫦橻䗯䏆鼠⪓杷嘗䦟䣆崅朅奃㘍Ꝛ73%狰滭69☛埠ն2021䇗舘2022䇗嘗䦟䣆崅┖鰉ꄈ注㵒䇖牔☱抆飃鲋68☛埠ն 2023䇗1-7僖嘗䦟䣆崅┖鰉ꄈ鶹鲤35☛埠⪭╈飃鲋85%┖鰉ꄈ全舅Google Play䇖⺐ն⪓杷嘗䦟䣆崅䇗䈲 ┖鰉ꄈ飃鲋68☛埠⪩◇┖鰉ꄈ簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉示瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play儔㏇╈㎁㛻ꡯ䋯䷒ն 陱伺丘䩺簊阞䡽舘2023䇗7僖 丘䩺全嶏: Sensor Tower ら䈙䗯䥊 © 2023 Sensor Tower Inc. - All Rights Reserved7全球模拟手游内购收入年度趋势 2021䇗⪓杷嘗䦟䣆崅⫂顔䷅⪍⮡ⷧ⺒亍냖鱳⮽49☛紇⩕ն2022䇗嘗䦟䣆崅䷅⪍㵸䆋㍑蛽☱䫙鲤45☛紇⩕⪭╈Apple Store䇖⺐顈昦▽鲤61%氳䷅⪍ն 2023䇗1-7僖嘗䦟䣆崅䷅⪍鶹鲤27☛紇⩕奃2019䇗⺱僿냖72%ն⪩◇䷅⪍簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯匕⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺17日╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2023䇗7僖 丘䩺全嶏: Sensor Tower ら䈙䗯䥊⪓杷嘗䦟䣆崅䇗䈲 ⫂顔䷅⪍鲤45☛紇⩕0☛紇⩕20☛紇⩕40☛紇⩕60☛紇⩕ Jan-JulApple StoreGoogle Play © 2023 Sensor Tower Inc. - All Rights Reserved82023年1-7月 模拟手游下载量与内购收入份额 - 按市场分布紇㎁佭嘗䦟䣆崅⫂顔䷅⪍氳ꄆ金䄬㏜2023䇗1-7僖顈昦▽43%氳嘗䦟䣆崅⪓杷䔅䷅⪍ն全舅埫孙䄬㏜氳䷅⪍ⶭ奃鱳⮽23%ն 㶩┖鰉ꄈ縡銨埫孙示䥽┊紇孙嘗䦟䣆崅┖鰉ꄈⶭ奃17日╙21%ⷅ䈲示┱好◘⮇⮷顈昦▽18%示16%氳┖鰉ꄈն紇㎁佭嘗䦟䣆崅 ䷅⪍僄냖氳䄬㏜下载量其他16%美国8%东南亚16%印度18%拉丁美洲21%欧洲21%内购收入其他22%韩国4%日本8%欧洲23%美国43%⪩◇┖鰉ꄈ示䷅⪍簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉示瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play儔㏇╈㎁㛻ꡯ䋯䷒ն Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯匕⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺17日╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2023䇗7僖 丘䩺全嶏: Sensor Tower ら䈙䗯䥊 © 2023 Sensor Tower Inc. - All Rights Reserved92023䇗1-7僖♔վPiano KidsտյվMakeover salonտ╙创辑氳嘗䦟㯹⮇眷䣆崅┖鰉ꄈ僄㛻飃鲋10☛埠ն 뀢뀚/괎车嘗䦟䣆崅┖鰉ꄈ⺱劫◾浍2023䇗1-7僖狰滭7☛埠ն创辑崅䡖僗վExtreme Car Driving Simulatorտ璡ն嘗䦟㯹⮇眷䣆崅 ┖鰉ꄈ僄㛻⪩◇┖鰉ꄈ簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉示瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play儔㏇╈㎁㛻ꡯ䋯䷒ն 陱伺丘䩺簊阞䡽舘2023䇗7僖 丘䩺全嶏: Sensor Tower 崅䡖䗯䥊2023年1-7月 全球模拟手游子分类下载量及代表游戏模拟器驾驶/飞行模拟器沙盒模拟经营时间管理冒险喂养06亿12亿♏辑崅䡖Good Pizza, Great PizzaTAPBLAZEPK XDFluvsiesTutoTOONSPiano KidsExtreme Car Driving SimulatorExtreme Car Driving SimulatoBurger Please!RobloxRoblox CorporationOrange Studios GamesSupercentAfterverse Games © 2023 Sensor Tower Inc. - All Rights Reserved102023年1-7月 全球模拟手游子分类内购收入及代表游戏嘗䦟篺蛈㯹⮇眷䣆崅 ⫂顔䷅⪍僄냖模拟经营沙盒时间管理模拟器冒险喂养驾驶/飞行模拟器0亿美元7亿美元14亿美元♏辑崅䡖Harry Potter: Hogwarts MysteryJam CityMy Singing MonstersOffroad OutlawsSycamore Valley SoftwareTownshipRobloxRoblox CorporationBitLifeHappy ASMR HospitalSmart FunPlayrixCandywriterBig Blue Bubble⪩◇䷅⪍簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯匕⹩朆䷅⪍յ瑭└亡㱧⶛䄬㏜氳䷅⪍♔⹖ⷣら㲇粠璡䶺♀峗鷺◲榟氳波♀䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺17日╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2023䇗7僖 丘䩺全嶏: Sensor Tower 崅䡖䗯䥊嘗䦟篺蛈㯹⮇眷䣆崅⫂顔䷅⪍僄냖2023䇗1-7僖⪓杷䷅⪍狰滭13☛紇⩕ⶭ嘗䦟䣆崅䔅䷅⪍氳50%ն创辑崅䡖ⴎ䦮վTownshipտյվFamily Island˻տ璡ն ⪭埠佭♔վRobloxտ╙创辑氳婻沬䣆崅2023䇗1-7僖⪓杷䷅⪍飃鲋8.6☛紇⩕ն © 2023 Sensor Tower Inc. - All Rights Reserved11懷ꠅ嘗䦟䣆崅┚ 㜍鼨⹠车ら辑朆 © 2023 Sensor Tower Inc. - All Rights Reserved陱伺丘䩺簊阞䡽塛舘2023䇗7僖 数据来源: Sensor Tower 商店情报12䷅⪍唚1MinecraftMojang & 网易23456Klondike AdventuresVIZOR APPS CORP.Family Farm Adventure点点互动商人放浪记三七互娱Frozen City点点互动SimCity BuildItElectronic Arts78910RobloxRoblox CorporationTownshipPlayrixHay DaySupercellFamily Island™Moon Active㘍Ꝛ唚1Happy Hospital乐游志成23456Happy ASMR HospitalSmart FunDragonscapes Adventure点点互动Build Master: Bridge RaceFirstFun桃源深处有人家腾讯Idle Lumber EmpireGame Veterans78910Frozen City点点互动TownshipPlayrixRobloxRoblox CorporationFamily Island™Moon ActiveվRobloxտ趈纭 嘗䦟䣆崅䷅⪍唚⫦⫠2023䇗1-7僖⫕ꢣ婻沬䣆崅վRobloxտ⪓杷⫂顔䷅⪍鶹鲤7☛紇⩕趈纭嘗䦟䣆崅䷅⪍唚⫦⫠ն 全舅╈㎁⹠车ら憠憠◎ⲁ氳┼堑嘗䦟䣆崅վFamily Farm AdventureտյվFrozen Cityտ⪍㍴䷅⪍唚Topն⪭╈㒮䄬䋧阻嘗䦟䣆崅վFrozen Cityտ⭡同亍겕氳⫼ꦣ儕仼겗免氨걵䷅⪍㘍Ꝛ唚ն2023年1-7月模拟手游收入榜与增长榜To p 1 0 © 2023 Sensor Tower Inc. - All Rights Reserved陱伺丘䩺簊阞䡽塛舘2023䇗7僖 数据来源: Sensor Tower 商店情报13┖鰉唚㘍Ꝛ唚1Block Craft 3D：Building GameWildlife Studios23456TownshipPlayrixPiano Kids - Music & SongsOrange Studios GamesMelon PlaygroundPayge LtdExtreme Car Driving SimulatorAxesInMotion S.L.Car Driving School : Car GameSpark Ga