2023갉錠곸爢❜SocialExperiencesPoweredbyReal-TimeEngagement-2023X 갉錠곸爢❜ⴀ嵳涯淼⛼湡䔶1.갉錠곸爢❜ⴀ嵳嚋ⲃ1.1⚎文❇㖑勹1.2务⚎⻌ꬋ㖑勹1.3䬘繠㖑勹1.4妍崍㖑勹1.5⻌繠㖑勹01-032.掚꡶勹㚖㣢鿈梖㹻錜㻋2.1⚎文❇㖑勹ˋOmiծLitmatchծHagoծWeverse2.2繠崍㖑勹ˋBIGOLIVEծTIYAծClubhouseծTwitch2.3务⚎⻌ꬋ㖑勹ˋYallaծimoծSango2.4妍崍㖑勹ˋUpliveծAzar3.ⴀ嵳鍒Ɀ倰呩䭷文4.䎾欽ⴀ嵳䧭⸆㹊騨5.갉錠곸爢❜馋⸷곫崵4.1Yalla4.2Oasis4.3Castbox5.1䪮助馋⸷5.2❡ᄩ馋⸷5.3䋑㖞馋⸷3.1㡮緸䪮助鍒Ɀ倰呩3.2岌㬛⛙ⴀ嵳Ⱙ㘗⚌⸉㖞兞3.3❡ᄩⴀ嵳劥㖑⻊倰呩3.4ⰻ㺂㹎呍鍒Ɀ倰呩04-0607-0910-1213-1516-1920-2324-2627-2829-3334-394041424344454647 갉錠곸爢❜ⴀ嵳嚋ⲃChapter1⚎文❇㖑勹务⚎⻌ꬋ㖑勹䬘繠㖑勹妍崍㖑勹⻌繠㖑勹X 갉錠곸爢❜䋑㖞嚋ⲃˊ⚎文❇㖑勹絑崸暵䖄絑崸〄㾝䚪⡤鳅䘯⡎玐䏞ぐ䒗氋䞔た假康⚌䘯鸟㢕蔼•勹㚖䚪⡤絑崸㟞鸟䘯կ⚎文千湡⵸僽Ⰼ椕絑崸㟞鸟剒䘯涸㖑勹⛓♧2022䎃㖑勹㹊꣢GDP㟞Ɤ5.1%կ•㖑勹封㾝䊵䒗僈儑կ2022䎃倝⸈㗗ծ俒蜟➃㖲GDPⴔⵆ⚹79426繠⯋ծ42939繠⯋罈䮞♸馊文ⴔⵆ⚹2172繠⯋ծ1104繠⯋痦♧ぜ♸剒た♧ぜ湱䊵72⦔կ•假康⚌⚹佅叙❡⚌կ氋䞔⵸嫦䎃紨1.37➉➃妃霄㹐氋䞔务ⶢ꣭荛2900♰2020䎃2022䎃䘯鸟㢕蔼奉✫1.15➉➃妃곫雦2023䎃模Ⰼ䛪㢕䎇絩絯㟞Ɤկ⚎文❇㖑勹2009䎃荛2028䎃獴⸓✽翫緸欽䨪侨ꆀ㟞Ɤ馋⸷涰♰➃数据来源：Statista➃俒暵䖄➃〡絕匬䎃鲽⚂䘯鸟㟞Ɤ露鎊♸㸺侅㢴呋⚂❜⿸ⴔ䋒•➃〡絕匬䎃鲽կ⚎文千㖑勹䚪➃〡6.85➉➃ぐ㕂35㿨⟄♴➃〡毛36.7%60㿨⟄♳➃〡毛5.9%կ•㾀字㢴⥌㤀号倛Ⱎ侅♸⡱侅կ⚎文千字偛务文䀙字偛♸끩勻偛毛⚺㼋⡙縨կ皮㽲僽琁倛卌侅熙剒㢴涸㕂㹻岲㕂僽剒㣐涸⡱侅㕂㹻螨䖒㺉太僽⚎巾椕䭆剣剒㢴㣔⚺侅熙涸㕂㹻կ•露猫㢴呋薉俒⢪欽罏鵂巾կⰟ剣薉露ծ馊文露ծ岲露ծ끩勻露ծ皮㽲露ծ罈䮞露ծ綇歒露ծ叐㚅㻠露ծ螨䖒㺉露ծ宪露10猫⚺銳露鎊Ⱖ务倝⸈㗗ծ끩䬘銯千ծ螨䖒㺉鿪剣鵂巾涸薉俒⢪欽罏կ緸絞暵䖄匹翫緸兜⿺桧㟞Ɤ鴽鸟皮㽲⚹Ⰼ椕㟞Ɤ剒䘯涸䎾欽䋑㖞⛓♧•匹翫緸兜⿺桧勹㚖ⰻ䊵䒗㣐կⰌ㖑勹匹翫緸兜⿺桧⚹75.6%㾩✵Ⰼ椕务♳宐䎂告끩勻銯千ծ倝⸈㗗ծ螨䖒㺉ⴔⵆ鴪奉93.8%ծ92%ծ91%⚹Ⰼ椕㣢鿈宐䎂կ•匹翫緸欽䨪㟞Ɤ鴽鸟欽䨪㖈絁傞ꢂ鳅ꟋկⰌ㖑勹匹翫緸欽䨪2022䎃鴪奉5.16➉➃䎃㟞Ɤ桧䱹鵛5%կ獴⸓匹翫緸兜⿺桧匧넞毛霪㖑勹䚪匹翫緸欽䨪涸97.2%կ姼㢪37.5%涸匹翫緸欽䨪㖈絁傞Ɤ馄鵂3㼭傞Ⱖ务21.5%涸欽䨪嫦㣔㖈絁傞Ɤ鴪奉5⚡㼭傞⟄♳կ•皮䏞㽲銯千康䧬♴鲿ꆀ剒넞毛⚎文千㖑勹獴⸓康䧬♴鲿䚪ꆀ涸38%僽Ⰼ椕㟞Ɤ剒䘯涸䎾欽䋑㖞⛓♧կ0.00200.00400.00600.00200920102011201220132014201520162017201820192020202120222023202420252026202720281 갉錠곸爢❜䋑㖞嚋ⲃˊ⚎文❇㖑勹䎾欽暵䖄갉錠곸爢❜毛䎾欽䋑㖞⚺崨ⰻ㺂ざ錞銳宠鳅넞•갉錠곸爢❜㯮⡤毛⚺㼋կ2022䎃⚎文千⵸宀㣐♴鲿䎾欽务剣7⚡鿪⚹㹊傞갉錠곸爢❜㯮⡤Ⱖ务䱗ぜ⵸♲涸⚹CapCutⶨ僥嵳㢪晜ծTikTokծFacebookկMeta禹❡ᄩ口괄剒㣐TikTok姻㖈䘯鸟鷅饮կ•务㕂ⴀ嵳䎾欽「奉䋑㖞鷅䰌կ爢❜곭㚖妅翸꧋㔙♴涸HagoծBIGOLIVE㬛⛙곭㚖涸BilibiliծResso康䧬곭㚖涸韭牟ծMobileLegends:BangBang瘝鲱⟝䊨Ⱘ곭㚖涸SHAREit薷㶩䘯⠛瘝կ•ⰻ㺂ざ錞銳宠⸈䔂կ倝⸈㗗2022䎃䎃劣鸑鵂用岁銳宠䎂〵ꅷ》䲃倶ꣳⵖ剣㹲ⰻ㺂㖈爢❜㯮⡤♳ⴀ梡UGC⟄⿺ⰻ㺂䲀虛碫갉錠곸䎾欽꨽銳靈侮劥㖑ⰻ㺂瘻殜ㄤⰻ㺂䲀虛皾岁䎇鵳遤荈⸓ㄤ➃䊨涸ⰻ㺂㹎呍կ馋⸷䚪絕爢❜歏(休)㟞鸟Ⰼ椕剒넞⡙縨爢❜毛䰘倝ᄩ嚸껷•爢❜歏(休)垷䒭䱹「䏞넞կ2020䎃⚎文千歏(休)䋑㖞錞垷⚹1090➉繠⯋Ⱖ务爢❜歏(休)餑柄✫鵛480➉繠⯋毛嫱紨44%կ研靈叅剣45%涸⚎文千欽䨪䡦䠑⢪欽爢❜㯮⡤鵳遤餝暟鵴馄Ⰼ椕䎂㖲侨⧩35%կ•㢴⚡㛇✵㖑椚⡙縨涸爢❜㯮⡤䘯鸟㟞ꟋWhoo,Tomotomo,Jagat,BFF瘝涻㖈倝❡ᄩ嚸껷կ•霪㖑勹Ⳝ⛖䨾剣㕂㹻涸倝䎾欽嚸支⵸❀鿪剣⚙⚡䧴⟄♳涸ꛏ㼆䎃鲽嶊餩罏涸⡙縨爢❜❡ᄩկ⚎文❇䋑㖞♳嫱鳅瑲ⴀ涸♧❈⚥㕂ⴀ嵳AppSHAREit,Hago,Resso瘝倝⸈㗗瘝㢴㕂㹻嚸支痦♧ぜBFF2 갉錠곸爢❜䋑㖞嚋ⲃˊ⚎文❇㖑勹vivo19%OPPO18%SAMSUNG14%Xiaomi10%iPhone9%Others30%WIFI57.27%4G/5G37.35%Others2.85%3G2.54%劼㘗侨䰘緸絞毛嫱㖞兞峯㻋•务㕂㕂❡䩛劼毛研馄鵂47%涸䋑㖞կ⚎文千㖑勹ぐ⚡劼㘗䋑㖞毛剣桧⵸㔋⡙务剣♲㹻⚹务㕂⟱⚌ⴔⵆ僽vivoծOPPO⟄⿺Xiaomiկ•⚎文千㖑勹♸务㕂㣐꣣涸劼㘗ꅾざ桧剒넞կ⚎文千♸务㕂㣐꣣劼㘗ꅾざ桧鴪奉22.3%կ•欽䨪剒䌢⢪欽涸䩛劼劼㘗⚹vivoY3OPPOA5⟄⿺OPPOA16կ⚎文❇㖑勹ぐ劼㘗䋑㖞毛剣桧•4G/5G緸絞♸WIFI欽ꆀ㖲邂կ⚎文千㖑勹涸넞鸟獴⸓緸絞4G/5GㄤWIFI毛嫱ⴔ⚹ⵆ37.35%ㄤ57.27%湱嫱✵Ⱖ➭㖑勹鳅⚹㖲邂կ•5G⢪欽ꆀ䱗㖈Ⰼ椕ぐ㖑勹痦♲⡙կ⚎文千涸5G⢪欽ꆀ⚹11.17%➑妃✵务㕂㣐꣣ㄤ⻌繠㖑勹կ•猖㖞♸歏(休)湬乄剒「妅鵓կ⚎文千㖑勹涸㹊傞갉錠곸爢❜㖞兞务猖㖞ㄤ歏湬乄ⴔⵆ⚹痦♧ㄤ痦✳ぜկ•K姐ㄤ㖈絁侅肫䘯鸟㟞Ɤկ㢴➃㖈絁K姐䕎䒭涸爢❜⟄⿺㖈絁侅肫匹⸓⚹Ⰼ倝㟞Ɤ涸갉錠곸❡ᄩ䎾欽㖞兞կ⚎文❇㖑勹緸絞毛嫱掚꡶㖞兞倝Ⱓ㖞兞猖㖞湬乄歏(休)湬乄匹⸓乄㹐㖈絁K姐䨻㖈絁侅肫⚎文❇㖑勹갉錠곸䎾欽㖞兞馋⸷㡮緸峯㻋*岤侨䰘勻彂✵㡮緸鷥》荈2023䎃2-4剢絡雦侨䰘3 갉錠곸爢❜䋑㖞嚋ⲃˊ务⚎⻌ꬋ㖑勹絑崸暵䖄넞䏞⣜饆瀖屘餴彂㕂㹻ꢂ餴彂ゎꆀ♸絑崸〄㾝䊵䒗㣐•氋䞔た絑崸䘯鸟封㾝կ务⚎⻌ꬋ㖑勹㖈2022䎃絑崸㟞Ɤ5.2%⚹2016䎃た絑崸㟞鸟剒넞涸♧䎃告僽⤜⛔䧶✰〳腊⠔絛霪㖑勹絑崸封㾝鸣䧭䕧ᆄ곫崵2023䎃絑崸㟞Ɤ桧⚹3.5%կ•絑崸ꅾ䏞⣜饆✵瀖屘餴彂կ鸑餗芲胆⟄⿺䧶✰䨾䌄勻涸腊彂⟟呔♳巛⤛鵳✫尪暵꣚䬘⠭ծ号䬘⯘ծ꣚翫ꁽ瘝瀖屘❡㕂涸絑崸封㾝㖑勹㣐ꆀ餴❡鄄筛䏎䫏Ⰶ奉㛇炄霃倶䒊霃⛓务կ•絑崸封㾝匧䏞♶䎂邂կ➃㖲GDP➑⚹7562繠⯋嵳弩Ⱉ㕂(GCC㕂㹻)絑崸鳅⚹封鴪Ⱖ务子㝜㼷2022䎃➃㖲GDP⚹8.28♰繠⯋僽ず䎃⛲꡶➃㖲GDP涸95⦔կ2009䎃荛2019䎃⚥⚎㖑勹♸Ⰼ椕䎂㖲✽翫緸兜⿺桧㼆嫱侨䰘勻彂Statista➃俒暵䖄➃〡罈륁⻊馋⸷僈儑崨遤㔋猫ꬋ薉露露鎊琁倛卌侅⚹⚺銳㸺侅•㖑勹➃〡䎂㖲㟞鸟ッ꣭⡛馋⸷կ➃〡䎂㖲㟞鸟➢2008䎃涸2.4%꣭⡛奉2021䎃涸1.3%ず劍65㿨⟄♳➃〡毛嫱➢4%㟞Ɤ荛5%0-14㿨涸➃〡毛嫱➢31%꣭⡛奉30%կ•崨遤㔋猫ꬋ薉露露鎊կ务⚎⻌ꬋ㖑勹Ⱏ雦剣60㢴猫露鎊Ⱖ务剒䌢欽涸露鎊Ⱏ4猫ⴔⵆ⚹꣚䬘⠭露ծ岚倛露ծ䋞⠭勻露ծ㕼羭Ⱖ露կ•㸺侅⥌⟓鳅⚹支♧կ⥌⟓琁倛卌侅涸➃〡毛㖑勹䚪➃〡涸93%3.7%涸➃〡⥌⟓㛇漛侅կ緸絞暵䖄㖑勹匹翫緸兜⿺桧넞✵Ⰼ椕䎂㖲꣚翫ꁽ兜⿺桧Ⰼ椕痦♧•瀖屘欰❡㕂♸ꬋ瀖屘欰❡㕂䊵䒗㣐կ꣚翫ꁽ剣Ⰼ椕剒넞涸匹翫緸兜⿺桧匹翫緸欽䨪嫱⢾馄鵂99%Ⱖ妃⚹尪暵꣚䬘⠭ㄤ㙩⿺兜⿺桧ⴔⵆ⚹90%ㄤ71%կ告ꬋ瀖屘欰❡㕂➠剣䖎㣐㟞Ɤ瑟ꢂկ•꣚翫ꁽ♸㙩⿺欽䨪㖈絁傞ꢂ匧Ɤկ꣚翫ꁽծ㙩⿺ㄤ尪暵꣚䬘⠭欽䨪䎂㖲嫦㣔匹翫緸⢪欽傞ꢂⴔⵆ⚹496ⴔꛦծ490ⴔꛦ⟄⿺405ⴔꛦ⵸⚙罏僈儑넞✵410ⴔꛦ涸Ⰼ椕欽䨪䎂㖲⢪欽傞ꢂկ•务⚎ㄤ⻌ꬋ㖑勹㖈絁㬛⛙♸爢❜꨽宠瑲ⴀկ霪㖑勹䊨⡲蒜㤉鳅䢨ծ⚡➃㬛⛙傞ꢂ鳅㢴➃⟌⛙✵爢❜կ䚪⡤勻溏㖈霪㖑勹ぐ⚡㕂㹻务㬛⛙遤⚌鿪僽侨㶶⻊玐䏞剒넞涸遤⚌կ0.0020.0040.0060.0080.00100.00120.00140.002009201020112012201420152016201720182019中东地区全球平均4 갉錠곸爢❜䋑㖞嚋ⲃˊ务⚎⻌ꬋ㖑勹䎾欽暵䖄㹊傞鸑⥌䎾欽〄㾝「佟瘻ꣳⵖ务㕂ⴀ嵳App猫碫㢴•㹊傞갉錠곸爢❜崨遤կ2023䎃㖑勹⵸✳宀ぜ涸♴鲿䎾欽务剣4⚡⚹㹊傞갉錠곸爢❜㯮⡤ⴔⵆ⚹WhatsAppծTikTokծInstagramծ⟄⿺劥㖑❡ᄩBOTIMկ•鸑⥌䎾欽「筛瘻ꣳⵖկ⟄꣚翫ꁽ⚹去邍涸嵳弩Ⱉ㕂⚹✫⥂䫡歏⥌遤⚌ꣳⵖVoIP剪⸉犜姺➃⟌⢪欽WhatsAppծSkypeծMessenger瘝示傞鸑⥌鲱⟝鸑霢կ•务㕂康䧬ծ爢❜ծ餝暟碫䎾欽掚䏞넞嶻կ瘻殜ծMOBAㄤ唿晥瘝康䧬碫㘗剒「妅鵓⺫䭍艗雴ⴀᄩ䩛康PUBGծ露갉爢❜Ⱆ尽Yalla涸Ludoծ尛留猰䪮涸շ偽㽴㼆Ɀո瘝錠곸爢❜곭㚖去邍App剣ⶨ僥嵳㢪晜CapCutծ蜟擳猰䪮偫♴涸LivUㄤTumileծ妅翸傞去涸BIGOLIVEㄤLikee歏(休)餝暟䎾欽SHEINծFordeal瘝կ馋⸷䚪絕獴⸓佅➰䘯鸟〄㾝爢❜䎾欽⣜饆䏞Ⰼ椕剒넞•务⚎⻌ꬋ㖑勹獴⸓佅➰䎾欽䘯鸟封㾝կⰦ务꣚翫ꁽծ㙩⿺⟄⿺㽲傈ⵄ千涸獴⸓佅➰❜僒괄䎃㟞Ɤ桧鵶絯㢴䎃馄鵂10%կ•务⚎⻌ꬋ㖑勹涸爢❜䎾欽⣜饆玐䏞Ⰼ椕剒넞կ㖈꣚翫ꁽ䎂㖲嫦♧⚡匹翫緸欽䨪䭆剣10.4⚡爢❜㯮⡤餖尼կ•湬乄♸瀊錠곸碫爢❜䎾欽㟞Ɤ僈儑կ2023䎃ⴲ鵳Ⰶ霪㖑勹薜卓䎾欽(休)㙹⵸100ぜ涸倝䎾欽涻⟄湬乄♸瀊錠곸爢❜䎾欽⚹⚺կ⚥⚎劥㖑旘妴爢❜䎾欽BOTIM⚥⚎⻌ꬋ㖑勹劥㖑獴⸓佅➰䊭㣢myFawry5 Xiaomi26.44%SAMSUNG25.85%iPhone12.66%HUAWEI8.50%infinixmobilitylimited5.74%others20.80%갉錠곸爢❜䋑㖞嚋ⲃˊ务⚎⻌ꬋ㖑勹WIFI76.12%4G-5G19.26%3G4.04%Others0.58%劼㘗侨䰘緸絞毛嫱㖞兞峯㻋•㼭碛♸♲僤毛研务⚎⻌ꬋ巾㠗寐㿋կ务⚎⻌ꬋ㖑勹㼭碛♸♲僤䋑㖞口괄湱䔲㼭碛殜馄鵂♲僤⚙⚡ᄩ晥Ⱏ毛研52.29%涸㖑勹䋑㖞口괄կ•务⚎♸⻌ꬋ㖑勹⡛畮劼*嫱⢾鳅넞կ务⚎⻌ꬋ㖑勹涸⡛畮劼毛嫱36.1%霪嫱⢾➑妃✵文繠㖑勹կ•㖑勹欽䨪剒䌢⢪欽涸䩛劼劼㘗⚹RedmiNote8Pro♲僤GalaxyJ7⟄⿺RedmiNote10Sկ⚥⚎⻌ꬋ㖑勹ぐ劼㘗䋑㖞毛剣桧•4G/5G緸絞➑⚹WIFI涸㔋ⴔ⛓♧կ务⚎⻌ꬋ㖑勹涸WIFI⢪欽ꆀ嫱⢾⚹76.12%罜넞鸟獴⸓緸絞➑⚹19.26%WIFI⢪欽嫱⢾殜넞✵务㕂➑妃✵妍崍կ•5G⢪欽ꆀ鳅⡛➑⚹2.55%կ务⚎⻌ꬋ㖑勹5G緸絞⢪欽ꆀ♶駈⚎文千㖑勹涸㔋ⴔ⛓♧㢅✵务♴宐䎂➠搬剣䖎㣐㟞Ɤ瑟ꢂկ•露갉爢❜➠⚹剒⚺銳涸❜崨倰䒭կ湱㼆✵Ⱖ➭㖑勹⟄湬乄䧴瀊錠곸⚹⚺涸掚꡶㖞兞务⚎⻌ꬋ「筛瘻ㄤ俒⻊㔔稇䕧ᆄ➠搬刿꧋务✵⢪欽露갉鵳遤㖈絁爢❜㼭棴靃ㄤ露翜䨻⚹掚꡶㖞兞կ•ゑ姐ㄤK姐䋑㖞䘯鸟封㾝կ务⚎⻌ꬋ㖑勹涸갉錠곸匹⸓❡ᄩ务갉⛙碫涸㟞Ɤ瑲ⴀ✻갉⛙ㄤ㖈絁K姐碫❡ᄩ䱗ぜ鴽鸟♳巛կ⚥⚎⻌ꬋ㖑勹ぐ劼㘗緸絞毛嫱掚꡶㖞兞倝Ⱓ㖞兞✻갉⛙剪⸉㖈絁K姐䨻⚥⚎⻌ꬋ㖑勹갉錠곸䎾欽㖞兞馋⸷㼭棴靃露翜䨻㡮緸峯㻋*岤侨䰘勻彂✵㡮緸鷥》荈2023䎃2-4剢絡雦侨䰘⡛畮劼僽䭷⣜䰘霋ⵆⵌ涸霃㢊鵘遤ⰻ㶸ծCPU呍䗱侨ծCPU⚺곸餻勉