2023年全球移动应用非游戏市场展望报告

2023䇗 ⪓杷燰ⲁ䈒榫 (ꪝ崅䡖)䄬㏜㷤僷 © 2022 Sensor Tower Inc. - All Rights Reserved|2Sensor Tower ☮篸/陱伺䥊匕䬠❠2022䇗⪩◇App Store示Google Play峗鷺⪓杷ꪝ崅䡖燰ⲁ䈒榫䄬㏜氳岑䈲⮇冫♔⹖2023䇗舘2027䇗⪓杷ꪝ崅䡖燰ⲁ䈒榫䄬㏜㷤僷ն⪭╈ⴎ䦮⪓杷ꪝ崅䡖燰ⲁ䈒榫䷅⪍┚┖鰉ꄈ飊ⲡ┘⺱眷㑔䈒榫氳┖鰉ꄈ┚䷅⪍ⲁ䒳⪓杷懷ꠅ㥊╵յ炙◬示榟◲ⱱ䈒榫唚⶝ꄆ憠䄬㏜辑朆╚孲⹩朆亡䌋♔⹖榫䢓㷯䓪示✳榫䗯⬅璡ն Sensor Tower Copyright Reserved 20223泘䎓02 - ☮篸/陱伺 04 - ⪓杷ꪝ崅䡖燰ⲁ䈒榫䄬㏜䔅鈾 10 - ⪓杷㥊╵䈒榫䄬㏜飊ⲡ 16 - ⪓杷炙◬䈒榫䄬㏜飊ⲡ 22 - ⪓杷榟◲ⱱ䈒榫䄬㏜飊ⲡ 28 - ꄆ憠䰕金 SECTION ONE⪓杷燰ⲁ䈒榫(ꪝ崅䡖)䄬㏜䔅鈾 Sensor Tower Copyright Reserved 202250☛300☛600☛900☛1200☛FFFFFApple StoreGoogle Play⪓杷ꪝ崅䡖燰ⲁ䈒榫┖鰉ꄈ꺙埠⭴朆┖帑2022䇗⪓杷ꪝ崅䡖燰ⲁ䈒榫┖鰉ꄈ╙867☛埠注㵒2021䇗㵸䆋┖帑2%ն⪭╈┖帑╚金全舅Google Play䇖⺐縡Apple Store䇖⺐ꪝ崅䡖䈒榫┖鰉ꄈ❤仾刀朆┕将飊ⲡն 것阞2023䇗⪓杷ꪝ崅䡖䈒榫┖鰉ꄈꄆ亍鲽⪍┕ⶍ鵠鷺狰滭900☛埠ն2027䇗⪓杷ꪝ崅䡖䈒榫것孾┖鰉ꄈ㵨飃鲋1100☛埠ն⪩◇┖鰉ꄈ簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉示瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play儔㏇╈㎁㛻ꡯ䋯䷒ն 陱伺2023䇗-2027䇗┖鰉ꄈ╙것孾⡬ 丘䩺全嶏: Sensor Tower ら䈙䗯䥊⪓杷ꪝ崅䡖燰ⲁ䈒榫䇗䈲┖鰉ꄈ飊ⲡ Sensor Tower Copyright Reserved 202260☛紇⩕300☛紇⩕600☛紇⩕900☛紇⩕1200☛紇⩕FFFFFApple StoreGoogle Play⪓杷ꪝ崅䡖燰ⲁ䈒榫䇗䈲䷅⪍飊ⲡ 2018䇗舘☫⪓杷ꪝ崅䡖燰ⲁ䈒榫䷅⪍刀䧏簘㘍Ꝛ䒳ⲡ2022䇗⪓杷⫂顔䷅⪍鱳⮽478☛紇⩕鰏2021䇗㘍Ꝛ鲤14%ն 2023䇗⪓杷ꪝ崅䡖䈒榫䷅⪍것阞滑簘┕将飊ⲡ飃鲋550☛紇⩕ն2027䇗⪓杷ꪝ崅䡖䈒榫것孾䷅⪍㵨狰滭1000☛紇⩕ն⪩◇䷅⪍簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯匕⹩朆䷅⪍♔⹖瑭└亡㱧⶛䄬㏜氳䷅⪍ն㏇儔伺漶㚜伺╙⬘䷅沠氳䗯⬅┖院丘䩺17日╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺2023䇗-2027䇗䷅⪍╙것孾⡬ 丘䩺全嶏: Sensor Tower ら䈙䗯䥊⪓杷ꪝ崅䡖䈒榫 ䷅⪍☱䧏簘䵕ⶍ Sensor Tower Copyright Reserved 20227꣮浔丘㰅⴬⹩ꪵ氳鲽车☕♜催ⱶ❤顽燰ⲁ䈒榫鲽车篪┕顔擻示顉ⱷ留杼ն2018䇗舘2022䇗顉ⱷ䈒榫┖鰉ꄈ☳32☛埠㘍Ꝛ110%鱳⮽67☛埠것阞☫⺵5䇗┖鰉ꄈ鲽┉塠㘍Ꝛն 鲤䇗全♔վAmazonտյվShopeeտ示վSHEINտ╙创辑氳顔擻䈒榫┖鰉ꄈ┘亇䬠ⶍ2022䇗┖鰉ꄈ╙59☛埠注奃2018䇗㘍Ꝛ53%2027䇗것孾┖鰉ꄈ㵨飃鲋95☛埠ն顉ⱷ示顔擻眷䈒榫 ⪓杷┖鰉ꄈ䧏簘㘍Ꝛ⪓杷ꪝ崅䡖燰ⲁ䈒榫┖鰉ꄈ飊ⲡ - 䧝眷⮷⮇䄭300☛600☛900☛1200☛FFFFF榟孨㲓榫拨撴┚鈼겐㥊╵炙◬粠簇榟◲ⱱ顉ⱷ顔擻榟孨亡䌋䷸罬亹车⪭☽⪩◇┖鰉ꄈ簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉示瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play儔㏇╈㎁㛻ꡯ䋯䷒ն 陱伺2023䇗-2027䇗┖鰉ꄈ╙것孾⡬ 丘䩺全嶏: Sensor Tower ら䈙䗯䥊 Sensor Tower Copyright Reserved 202282018䇗舘☫㥊╵յ炙◬յ⢹䉔յ䷸罬璡⪓杷┘⺱眷⮷氳ꪝ崅䡖䈒榫䷅⪍17日䧏簘䵕ⶍն ♔վTikTokտյվYouTubeտ示վDisney+տ╙创辑氳㥊╵䈒榫佭䷅⪍ⶭ奃僄냖氳眷⮷2022䇗顈昦▽鲤25%氳⪓杷ꪝ崅䡖䈒榫䔅䷅⪍ն┚塝⺱休㥊╵䈒榫䷅⪍㘍Ꝛⶇ⮇◾浍☳2018䇗氳39☛紇⩕㘍舘2022䇗氳118☛紇⩕ն⪓杷┘⺱眷⮷ꪝ崅䡖䈒榫䷅⪍17日䧏簘┕将⪓杷ꪝ崅䡖燰ⲁ䈒榫䷅⪍飊ⲡ - 䧝眷⮷⮇䄭0☛紇⩕300☛紇⩕600☛紇⩕900☛紇⩕1200☛紇⩕FFFFF㥊╵炙◬粠簇拨撴┚鈼겐榟孨亡䌋榟◲ⱱ⢹䉔┚⢹骱䷸罬庵槇░盈榟孨㲓榫⛮罬⪭☽⪩◇䷅⪍簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯匕⹩朆䷅⪍♔⹖瑭└亡㱧⶛䄬㏜氳䷅⪍ն㏇儔伺漶㚜伺╙⬘䷅沠氳䗯⬅┖院丘䩺17日╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺2023䇗-2027䇗䷅⪍╙것孾⡬ 丘䩺全嶏: Sensor Tower ら䈙䗯䥊 Sensor Tower Copyright Reserved 20229⴮紇䷅⪍僄냖 ◘孙┖鰉ꄈ僄㛻◘孙❤抆佭⪓杷ꪝ崅䡖䈒榫┖鰉ꄈ僄㛻氳䄬㏜2022䇗┖鰉ꄈ鶹鲤408☛埠ⶭ⪓杷䔅┖鰉ꄈ氳47%ն 㶩䷅⪍縡銨⴮紇ꪝ崅䡖䈒榫䷅⪍鱳⮽193☛紇⩕佭䷅⪍僄냖䄬㏜┦♷겜刀㘍Ꝛ飊ⲡն注奃╯┖◘孙璡⪭㱚㏐⵲ꪝ崅䡖䈒榫䷅⪍♷겜㵸䆋┖帑ն⪓杷ꪝ崅䡖燰ⲁ䈒榫┖鰉ꄈ┚䷅⪍飊ⲡ - 䧝䄬㏜⮇䄭F%%%%%%%%%%%%%%%%%%%%%%%%%%◘孙䥽┊紇孙埫孙⴮紇ꪝ孙╈┱㛻嬤孙F%%%%%%%%%%%%%%%%%%%%%%%%%%⴮紇◘孙埫孙䥽┊紇孙╈┱㛻嬤孙ꪝ孙┖鰉ꄈ䷅⪍⪩◇䷅⪍┚┖鰉ꄈ簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯匕⹩朆䷅⪍♔⹖瑭└亡㱧⶛䄬㏜氳䷅⪍ն㏇儔伺漶㚜伺╙⬘䷅沠氳䗯⬅┖院丘䩺17日╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉示瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play儔㏇╈㎁㛻ꡯ䋯䷒ն 陱伺2023䇗䷅⪍┚┖鰉ꄈ╙것孾⡬ 丘䩺全嶏: Sensor Tower ら䈙䗯䥊 ⪓杷㥊╵䈒榫䄬㏜飊ⲡ Sensor Tower Copyright Reserved 202211䷅⪍0☛紇⩕50☛紇⩕100☛紇⩕150☛紇⩕F⪓杷㥊╵䈒榫䇗䈲䷅⪍┚┖鰉ꄈ飊ⲡ 㥊╵䈒榫䷅⪍䧏簘┕将 ┖鰉ꄈ꺙埠㵸䆋┖帑2022䇗⪓杷㥊╵䈒榫☱⟊䧏㛢䇗氳㘍Ꝛ飊ⲡ䷅⪍⺱奃䬠ⶍ22%舘118☛紇⩕ն2023䇗것孾䷅⪍㵨簒簘㘍Ꝛ鶹鲤140☛紇⩕鱳⮽2018䇗氳鲤3⠙ն 㶩┖鰉ꄈ縡銨2022䇗⪓杷㥊╵䈒榫┖鰉ꄈ╙81☛埠꺙埠⭴朆鲤6%氳┖帑ն것阞2023䇗┖鰉ꄈ㍑蛽舘2019䇗姢䇖ն⪩◇䷅⪍┚┖鰉ꄈ簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯匕⹩朆䷅⪍♔⹖瑭└亡㱧⶛䄬㏜氳䷅⪍ն㏇儔伺漶㚜伺╙⬘䷅沠氳䗯⬅┖院丘䩺17日╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉示瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play儔㏇╈㎁㛻ꡯ䋯䷒ն 陱伺2023䇗䷅⪍┚┖鰉ꄈ╙것孾⡬ 丘䩺全嶏: Sensor Tower ら䈙䗯䥊┖鰉ꄈ0☛25☛50☛75☛100☛F Sensor Tower Copyright Reserved 202212⴮紇㥊╵䈒榫䷅⪍ⶍ냖 ◘孙┖鰉ꄈ┚䷅⪍┖꡹◘孙佭⪓杷㥊╵䈒榫䷅⪍示┖鰉ꄈ僄냖氳䄬㏜⛙2022䇗┖鰉ꄈ示䷅⪍17日刀┖꡹飊ⲡն ⴮紇䄬㏜㥊╵䈒榫䷅⪍♷겜僗䢦ⶍ냖2022䇗鶹鲤43☛紇⩕鰏┕䇗㘍Ꝛ28%ն것阞2023䇗⴮紇㥊╵䈒榫䷅⪍狰滭50☛紇⩕ն⪓杷ꪝ崅䡖燰ⲁ䈒榫┖鰉ꄈ┚䷅⪍飊ⲡ - 䧝䄬㏜⮇䄭F%%%%%%%%%%%%%%%%%%%%%%%%%%◘孙䥽┊紇孙埫孙⴮紇ꪝ孙╈┱㛻嬤孙F%%%%%%%%%%%%%%%%%%%%%%%◘孙⴮紇埫孙╈┱䥽┊紇孙㛻嬤孙ꪝ孙┖鰉ꄈ䷅⪍⪩◇䷅⪍┚┖鰉ꄈ簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯匕⹩朆䷅⪍♔⹖瑭└亡㱧⶛䄬㏜氳䷅⪍ն㏇儔伺漶㚜伺╙⬘䷅沠氳䗯⬅┖院丘䩺17日╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉示瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play儔㏇╈㎁㛻ꡯ䋯䷒ն 陱伺2023䇗䷅⪍┚┖鰉ꄈ╙것孾⡬ 丘䩺全嶏: Sensor Tower ら䈙䗯䥊 Sensor Tower Copyright Reserved 2022132022䇗⪓杷㥊╵䈒榫槖ꛖ唚TopTikTok YouTube Disney+ ُؤشم HBO Max 脍阬鈼겐 撕㜦荔 LINEُ٤؝ QQꮠ╵ Netix 0☛紇⩕20☛紇⩕40☛紇⩕2022䇗⪓杷㥊╵䈒榫⻔ꛖ唚Top⹖㘍Ꝛ曎鈼겐䈒榫䡗╚孲飊ⲡ㜍鼨䈒榫䷅⪍┕将鈼겐䈒榫☱ⶭ䩺㥊╵䈒榫㜍鼨䄬㏜2022䇗⪓杷㥊╵䈒榫⻔ꛖ唚⯥10⺳╈鈼겐眷䈒榫ⶭ䩺7䅫ն 2022䇗վTikTokտ❤仾⟊䧏䍠Ⲏ氳㘍Ꝛⲡ㜍䷅⪍⺱奃┕将鲤60%鶹鲤35☛紇⩕佭瑭◅⺳վYouTubeտ氳2.4⠙նվDisney+տ䇗⪓杷⻹ꄌ飃12☛紇⩕վHBO Maxտ䷅⪍㘍Ꝛ50%ն ⛤㷉唚⶝瑭6յ7示9⺳氳╈㎁䈒榫վ脍阬鈼겐տյվ撕㜦荔տ示վQQꮠ╵տ侁炐⭴┘㳋䒭鈼氳⪓杷沜⮵耇ⱱն2022䇗䷅⪍⺱奃㘍Ꝛ曎-%%%%%13%14%-1%-1%-8%%-6%24%%%丘䩺全嶏: Sensor Tower ら䈙䗯䥊 Sensor Tower Copyright Reserved