冬季旅游意向调查

Polling byMorning Consulton behalf of theAmerican Hotel &Lodging Association Methodology This poll was conducted between September 30 – October 2, 2024,among a sample of 2,201 U.S. adults. The interviews were conductedonline, and the data were weighted to approximate a target sample ofadults based on age, gender, race, educational attainment, region,gender by age, and race by educational attainment. Results from thefull survey have a margin of error of plus or minus 2 to 6 percentagepoints depending on the audience. Key Takeaways A majority of respondents are inclined to take overnight trips for leisure in the next four months andnearly half expect to stay at hotels.1 •52% plan to spend one or more nights away from home in the next four months for leisure travel, and 45% of that group is likely to stay at a hotel.23% of employed respondents expect to travel overnight for business trips, and most of that group expect to stay at a hotel (59%).•Nearly half of respondents are likely to travel overnight for family excursions (47%) in the next four months. A majority of those likely to takeromantic getaways prefer to stay in hotels (52%), while a majority of those likely to travel for Thanksgiving or Christmas prefer staying with familyor friends (53% and 54% respectively).•Compared to the fall/winter of 2023, 25% of adults are more likely to stay in a hotel or take an overnight leisure trip. •Americans are less likely to stay in a hotel (56%), travel overnight (50%), travel by airplane (44%), and rent a car (42%) due to inflation. Sustainability matters to most travelers.3 •66% say sustainability is important to them when traveling, including 27% who say it’svery important.•Most (57%) are more likely to stay at a hotel knowing that it has a sustainability certification or label. Contents U P C O M I N G T R AV E L In the next four months, a little more than half of respondents plan to take overnight trips forleisure travel, while nearly one in four employed respondents expect to do so for business travel. Do you plan to spend one or more nights away from home for the following in the next four months? 52% 23% of *employed adults plan to spend oneor more nights away from home in thenext 4 months forbusiness travel. of adults plan to spend one or morenights away from home in the next 4months forvacationorleisure travel. U P C O M I N G T R AV E L Hotels are the top choice for leisure and business travelers, though one in three leisure travelersprefer staying with family or friends for overnight trips. You indicated that you plan to travel overnight during the next four months. Where are you most likely to stay for the following? U P C O M I N G T R AV E L People are most likely to travel overnight for a family excursion in the next four months, and nearlytwo in five are likely to take romantic getaways. How likely are you, if at all, to travel overnight for the following occasions in the next four months? U P C O M I N G T R AV E L Those likely to travel for romantic getaways or solo adventures are more likely to stay in hotels thanthose likely to travel for Thanksgiving or Christmas, who are inclined to stay with family or friends. If you travel overnight for the following occasion(s), what type of accommodation would you be most likely to choose for your stay? U P C O M I N G T R AV E L Compared to fall/winter 2023, one in four say they are more likely to stay in a hotel or takeovernight leisure trips but are less likely to take overnight business trips. How likely are you to do the following this fall/winter compared to the fall/winter of 2023? U P C O M I N G T R AV E L At least half of respondents said inflation makes them less likely to stay in a hotel or travelovernight in the next four months. As you may know,inflationin the economy refers to general increasesin prices and decreasesin the purchasing value of money.How likely, if at all, is inflation to reduceyour chance of doing the following in the next four months? U P C O M I N G T R AV E L Those aged 35 to 44 and those who earn $50k-$100k are most likely to travel less because ofinflation, particularly when it comes to staying in a hotel in the next four months. How likely, if at all, is inflation to reduceyour chance of doing the following in the next four months? Contents L O D G I N G & H O T E L F E AT U R E S When selecting a hotel, respondents say high speed Wi-Fi is the most important technology,followed by keyless entry or mobile check-in and check-out. From most important to least important, pleaserankhow important each of the following technologies are to you when selecting a hotel. Contents S U S TAI N AB I L I T Y Most think sustainability is important to them when traveling. Generally speaking, how important is sustainability while traveling to you? S U S TAI N AB I L I T Y Three in five are more likely to stay at a hotel if it has a sustainability certification or label, whiletwo in five say the