FORM 10-Q (Mark One)QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the quarterly period ended June30, 2026 orTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 001-15749_______________________________________ BREAD FINANCIAL HOLDINGS, INC.(Exact name of registrant as specified in its charter) 31-1429215(I.R.S. EmployerIdentification No.) (614) 729-4000(Registrant’s telephone number, including area code)_______________________________________ Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to suchfiling requirements for the past 90 days.YesNo Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submitsuch files).YesNo Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, oran emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growthcompany” in Rule 12b-2 of the Exchange Act. Large accelerated filerAccelerated filerNon-accelerated filerSmaller reporting companyEmerging growth company If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with anynew or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).YesNo As of July22, 2026, 38,419,268 shares of common stock were outstanding. BREAD FINANCIAL HOLDINGS, INC. INDEX Page Number Part I: FINANCIAL INFORMATION Item 1.Financial Statements (unaudited)Consolidated Statements of Income for the three and six months ended June 30, 2026 and 202527Consolidated Statements of Comprehensive Income for the three and six months ended June 30, 2026and 202528Consolidated Balance Sheets as of June 30, 2026 and December 31, 202529Consolidated Statements of Stockholders’ Equity for the three and six months ended June 30, 2026 and202530Consolidated Statements of Cash Flows for the six months ended June 30, 2026 and 202532Notes to Consolidated Financial Statements33Item 2.Management’s Discussion and Analysis of Financial Condition and Results of Operations (MD&A)1Item 3.Quantitative and Qualitative Disclosures About Market Risk57Item 4.Controls and Procedures57 Part II: OTHER INFORMATION Item 1.Legal Proceedings58Item 1A.Risk Factors58Item 2.Unregistered Sales of Equity Securities and Use of Proceeds58Item 3.Defaults Upon Senior Securities58Item 4.Mine Safety Disclosures58Item 5.Other Information58Item 6.Exhibits59SIGNATURES61 PART 1: FINANCIAL INFORMATION Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations (MD&A). The following discussion and analysis of our results of operations and financial condition should be read in conjunction with ourunaudited Consolidated Financial Statements and related Notes included elsewhere in this quarterly report, and our auditedConsolidated Financial Statements and related Notes included in our Annual Report on Form 10-K for the year ended December31,2025, filed with the Securities and Exchange Commission (the SEC) on February 13, 2026 (the 2025 Form 10-K). Some of theinformation contained in this discussion and analysis constitutes forward-looking statements that involve risks and uncertainties.Actual results could differ materially from those discussed in these forward-looking statements. See “Cautionary Note RegardingForward-Looking Statements” included elsewhere in this report. Factors that could cause or contribute to these differences include,but are not limited to, those discussed below and those identified in our other filings with the SEC, including in the “Risk Factors”and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of our 2025 Form 10-K andthis and our other Quarterly Reports on Form 10-Q. OVERVIEW We are a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions tomillions of U.S. consumers.Our payment solutions deliver growth for some of the most recognized brands in travel and entertainment,specialty apparel, health and beauty, jewelry, sporting goods, technology and electronics, as well as home and furniture through ourco-brand and private label credit cardsand pa