2026年音乐、电视与电影领域趋势报告

IntroductionIntroduction This is the first Luminate Midyear Report to combine Music and Film & TV under one cover. That’s because the music industrywants a clearer read on streaming television and theatrical performance; film and TV companies are asking for the reverse.This is the first Luminate Midyear Report to combine Music and Film & TV under one cover. That's because the music industry On the music side, Global On-Demand Audio streams grew 9.8 percent in H1 2026, while the ex-U.S. figure grew faster still, by
11.8 percent. Genre is where that growth is being redistributed. While R&B/Hip-Hop continues to set the U.S. audio streaming pacewith approximately 1 in every 4 streams, it faces increased competition from growth genres such as Dance/Electronic. A Luminateanalysis of the Billboard 200 shows that R&B/Hip-Hop fell to 30% of chart consumption this half, down from 41% in H1 2023. TheLatin and Country genres picked up the difference, with Bad Bunny’s album and Super Bowl performance in February driving Latinmusic U.S. On-Demand Audio (ODA) streaming to its highest week ever, at 2.74B ODA streams (week ending 2/12/26).CD sales surged 16 percent to 16.3 million units, outpacing vinyl’s modest 2.4 percent growth, thanks largely to BTS’ ARIRANG.On the music side, Global On-Demand Audio streams grew 9.8 percent in H1 2026, while the ex-U.S. figure grew faster still, bywith approximately 1 in every 4 streams, it faces increased competition from growth genres such as Dance/Electronic. A LuminateLatin and Country genres picked up the difference, with Bad Bunny's album and Super Bowl performance in February driving LatinnuslcU.S.Oh-DemahdAudlo(ODA)streamihgtoItshighestweekever,atZ.7/4BODAstreams(weekehdingZrT2/26) Strip out BTS and the wider K-pop catalog, and CD sales still grew by 6.7 percent, helped along by 60 percent of Gen Z listenersnow saying they most listen to music from the 1990s or earlier, up from just 18 percent in 2021. That same ARIRANG effect carriedSouth Korea to third in Luminate’s Export Power Rankings. AI-generated music is no longer a novelty at the margins, either. Breaking Rust’s “Livin’ on Borrowed Time” leads specifically in theStrip out BTS and the wider K-pop catalog, and CD sales still grew bynow saying they most listen to music from the 1990s or earlier, up from just 18 percent in 2021. That same ARiRANG effect carriecSouth Korea to third in Luminate's Export Power Rankings. U.S., where 58.7 percent of its activity originates, an early signal that American listeners are engaging with AI music on its own terms
rather than importing someone else’s hit. Fandom itself maps unevenly across genres. K-pop fans lead the industry in both purchase and engagement behavior, Indie Rock and
rather than importing someone else's hit. EDM show similarly dense high-value pockets, while Country and Pop skew toward a more lean-back, consumption-heavy audience.On the Film & TV side, the leveling we have been watching for two years continues. Netflix’s share of U.S. original viewing time sitsEDM show similarly dense high-value pockets, while Country and Pop skew toward a more lean-back, consumption-heavy audienceOn the Film & TV side, the leveling we have been watching for two years continues. Netflix's share of U.S. original viewing time sits at 57 percent, still commanding but down further from H1 2025. Library content keeps doing the heavier lifting, with roughly 19,000library titles available across major U.S. platforms against 7,000 originals, pulling in nearly four times the streaming hours. Newseries production kept shrinking, too, with U.S. TV premieres down to 517 this half from 930 in 2022, even as free streamingservices picked up some of the slack SVOD left behind.The clearest proof the two businesses are converging sits in our own documentary data. The Rise of the Red Hot Chili Peppers:
Our Brother, Hillel drove an 11% jump in the group’s U.S. streams and an 8% jump globally the week the film landed on Netflix. Readat 57 percent, still commanding but down further from H1 2025. Library content keeps doing the heavier lifting, with roughly 19,000series production kept shrinking., too, with U.S. TV premieres down to 517 this half from 930 in 2022, even as free streamingservices picked up some of the slack SVOD left behind together rather than apart, these numbers describe one combined industry, where an artist’s chart trajectory or Export PowerRanking can be inextricably linked to how a documentary about the artist performs on streaming or at the box office. That is whythis report treats Music and Film & TV as one story rather than two. Ranking can be inextricably linked to how a documentary about the artist performs on streaming or at the box office. That is whythis report treats Music and Film & TV as one story rather than two Luminate is the entertainment industry’s most trusted data partner, delivering the most essential, objective and trustworthyinsights to drive businesses forwa