救助任务基准报告2026

REPORT2026BENCHMARKREPORT 2O26 Ta b l e o f C o n t e n t sWhat’s inside.TABLE OF CONTENTS What's inside. Introduction0404 Executive Summary05Executive Summary05 Methodology06Methodology06 What's Happening (Revenue)08What's Happening (Revenue)08 Retention & Stability2626 Donor Value35Donor Value35 Where to Focus Next44Where to Focus Next44 Closing Thoughts45Closing Thoughts45 R e p o r t s u m m a r i e sChoose How YouREPORT SUMMARIES Experience This ReportChoose How YouExperience This Report The 2026 Rescue Mission Benchmark Report exists to answer one question:How is your fundraising performing compared to the rest of the sector?
 The 20o26 Rescue Mission Benchmark Report exists to answer one question:How is your fundraising performing compared to the rest of the sector? Inside, you'll find benchmarks across key metrics, built on giving data from199 rescue mission organizations spanning five years (CY2021–CY2025).Every metric includes the data, the context behind it, and specific steps yourmission can take to respond.
 Inside, you'll find benchmarks across key metrics, built on giving data from199 rescue mission organizations spanning five years (CY2021-CY2025)Every metric includes the data, the context behind it, and specific steps yourmission can take to respond. Whether you read it front to back or choose a condensed experience below,this is your playbook for the year ahead.Whether you read it front to back or choose a condensed experience below,this is your playbook for the year ahead. Summarize With AISummarize With Al Get the key takeaways from your favoriteAI model below.Get the key takeaways from your favoriteAl model below. Claude ChatGPT Listen to the main takeaways.Listen to the main takeaways. Google Al 米 perplexity Listen to the Report SummaryListen to the Report Summary I n t r o d u c t i o nRescue Mission InTROdUCTIOn Benchmark Report 2026Rescue MissionBenchmark Report 2026 For the third year, Masterworks and Virtuous have partnered to analyze performance across therescue mission sector. This year's benchmark includes data from 199 organizations over a five-year period (CY2021–CY2025), offering one of the most comprehensive views of rescuemission fundraising performance in this space.For the third year, Masterworks and Virtuous have partnered to analyze performance across therescue mission sector. This year's benchmark includes data from 199 organizations overa five-year period (CY2021-CY2025), offering one of the most comprehensive views of rescuemission fundraising performance in this space. Our continued goal for this report is that it not just be alist of performance metrics, but also help explain theshifts happening and how missions can be prepared formarket changes.Our continued goal for this report is that it not just be alist of performance metrics, but also help explain theshifts happening and how missions can be prepared formarket changes. Across the sector, revenue has remained stable, andeven grown, while the overall donor volume has not.Organizations are increasingly generating more revenuefrom fewer donors.Across the sector, revenue has remained stable, andeven grown, while the overall donor volume has not.Organizations are increasingly generating more revenuefrom fewer donors. Jaclyn JonesChief Philanthropic Economist MasterworksJaclyn JonesChief Philanthropic EconomistMasterworks T h i s r e p o r t i s d e s i g n e d t o h e l p y o u u n d e r s ta n dTHIS REPORT IS DESIGNED TO HELP YOU UNDERSTAND 0303 0202 What's driving that shift.What's driving that shift. Where performance is breaking down.Where performance isbreaking down. And where the clearest opportunities exist torebuild long-term growth.And where the clearestopportunities exist torebuild long-term growth. An o t ebefo r e y o ube g i nANOTEBEFOREYOUBEGIN As always,we hope thisdata isvaluable in evaluatingyour organization's performance,providesnew insights,andhelpsyouandyour teamdrivegrowth.Ifyouhave anyquestions about thesebenchmarks,pleasedon't hesitate to reach out.As always, we hope this data is valuable in evaluating your organization's performance, providesbenchmarks, please don't hesitate to reach out. E x e c u t i v e S u m m a r yThere is a clear shift in how ExecutIve Summary fundraising growth is happening.There is a clear shift in howfundraising growth is happening There is a clear shift in how fundraising growth is happening acrossnonprofits, and we see this in these benchmarks as well.There is a clear shift in how fundraising growth is happening acrossnonprofits, and we see this in these benchmarks as well. 0202 0101 Growth is being driven by value over donor volumeGrowth is being driven by valueover donor volume The biggest breakdown is still early in the donor relationshipThe biggest breakdown is still earlyin the donor relationship Revenue is increasing, but donor volume is not. Growth is increasingly being driven by fewer, higher-value donors.Reven