联合银行风格指南

3.0 Design Elements 1.0 Introduction Frame device and usage examples23Iconography27Colours28Typography29Photography31 4.0 Best Practice 2.0 UniBank Wordmark Primary wordmark15Primary wordmark reverse usage16App icon and minimum size17Primary wordmark clearspace and minimum size19Incorrect logo usage20Strapline clearspace and minimum size21Strapline colour usage22 5.0 Contact Want to know more?52 “An investmentin knowledgealways pays thebest interest.” Benjamin Franklin 1.0 Introduction About UniBank UniBank iscommittedto continuouslycreating and deliveringexceptionallifetime customer banking experiences,exclusivelyfor university students,graduates and academics by combiningthe latesttechnologieswith best in classpersonalisedsolutions, financial products,services and rates based on membershipand mutuality. UNI = ONEFor highly personalised banking services.UNI is short for UNIVERSITYFor members only. No exceptions.UNIBANK is EXCLUSIVE to UNIVERSITIESFor exceptional personalised banking serviceseverywhere at anytime. 1.0 Introduction Brand positioning Positioning Mission Values To win the trust and confidence ofevery University member communityby delivering exceptional lifetimebanking experiences. The only future focusedbank dedicated exclusivelyto university members. BelongingDiscoveryIntrepidnessPrudence Personality Vision Essence Through innovation and collaborationwith members, UniBank will becomethe preferred bank for all universitysegments. AspirationalAgileFriendlySmartResponsible Innovative and collaborative. 1.0 Introduction To continuously create and deliver exceptional lifetimecustomer banking experiences exclusively for universitystudents, graduates and staff. Our Values Our Promise Our Pillars Belonging Innovation & collaboration Smarter solutions We’re exclusive yet inclusive, we understand the needs of ourmembers and encouraging communication and collaboration. • Staying future focussed and agile to new opportunities• Working with members to personalise solutions• Invest in universities for the betterment of education Our Foundation Discovery We are always looking to the future, to be more innovative, smarterand simpler, and are open to new learning and possibilities. Inspiring membersthrough innovationand smarter solutionsto achieve lifelongfinancial wellbeing. Inspiring people to act • Providing knowledge and solutions to improve members’ lives• Giving members the courage to chase their dreams• Winning the trust and confidence of every member Intrepidness We are brave, courageous and bold, challenging existing thinkingand providing new directions that inspire. To be frugal and responsible Prudence • To be mindful that every dollar counts• To look for smarter, savvy ways of delivering solutions• To reward members with savings and benefits whenever possible We show respect for our members ongoing wellbeing andonly make informed decisions backed by research and wisdom. 1.0 Introduction Positioning line At Unibank, we want our members to‘Know more’so they can befinancially knowledgableand makeinformed decisions. Unibank also ‘knows more’ abouttheeducationsector than any other bank, ensuringwe can deliversmarter solutionstailored to theirneeds. ‘Know more’ positiongs Unibank as the bankthateducatesrather than preaches to its members,so they can be smarter and better off financially inthe long term. 1.0 Introduction • UniBank wants you toknow moreabout how you can enjoythe many exclusive benefits of membership of Australia’sonly future focused bank dedicated to university communitiesand their families • UniBank wants you toknow moreabout our plans toshare our knowledge and expertise so that we can helpyou to make a difference in your life • UniBank wants you toknow moreabout the benefits ofbanking with a mutual bank where you receive the benefitsof profits being reinvested. • UniBank wants you toknow moreabout our plans forthe future to make banking easier, faster and simpler 1.0 Introduction Positioning lineincorrect usage Dos Know moreabout how to save with our home loans. Know moreabout becoming a UniBank member. Know moreabout how to speed up your savings. Don’ts Know moreabout how big banks cost you money. Know moreabout hidden fees the others charge. Know moreso you can leave your current bank. 1.0 Introduction Tone of voice principlesand examples Imagine a bank that understands what youneed and how you live, your challenges and yourgoals. UniBankknow moreabout the universitysector – we’re a bank dedicated to meeting yourneeds and improving your financial well-being. As a Member of UniBank we’ll help youknow moreabout managing your financialdestiny with greater insights and guidancefrom the UniBank experts. At UniBank you’llknow moreabout gettingmore, saving more, asking for more, and havingmore in your retirement. Want toknow more? Tone of voice principlesand examples 1.0 Introduction Dos Be positive, be inspiring Be