现代威CI手册

Management Guideline for Manual Book This manual book is a guideline for a sign design of HYUNDAI WIA’s, the purpose of which is to continuouslymaintain and manage HYUNDAI WIA’s identity that is exposed to internal and external media.For the department which administers and manages design, production, and construction of a sign, thiscontains design guidelines for expression and information elements of HYUNDAI WIA’s identity about internaland external signs. Direction for the Use of This Manual 1. You should comply with all guidelines in this manual.2. When producing signs, you should use original data given PR team.3. Any part of this manual must not be damaged.4. When printing in color, you should use the color number specified in this manual.5. In case of production and installation of signs, you should use components specified in this manual.6. In particular case that is difficult to determine please contact PR team.7. This manual is a management guideline for HYUNDAI WIA’s identity, and no part of this publication maybe leaked or reproduced without permission by HYUNDAI WIA. Symbol Mark | Meaning············································································5Symbol Mark | Application Criteria··················································6Logo Types········································································································7Logo Types | Application Criteria······················································8Symbol Mark | Use of Colors································································9Logo Types | Use of Colors·································································10Symbol Mark | Background Color···················································11Symbol Mark |Regulations for Prohibited Applications······12Symbol Mark | Main Color··································································13Sign BoardㅣMain Color·······································································14Font·····················································································································15Pictogram········································································································16 Symbol Mark | Meaning The symbol mark is the most important factorof HYUNDAI WIA CI design system, which is anexpression of our strong will to be a prominentin the global era. HYUNDAI WIA’s suspiciousdark blue is a promise to aim to implementsocial responsibility of the corporation and togive full satisfactions to all our customers asthe first priority, and the red motif at the uppercenter of which represents HYUNDAI WIA’senergy leading future with creative thinking andchallenges. Symbol Mark Grid System Symbol Mark | Application Criteria HYUNDAI WIA’s symbol mark is the largestbrand equity of Hyundai Motors Group, whichis one of the elements to best show formativecharacteristics and symbolism.When applying, you should follow the regulationsand principles and prevent damages of imagescaused by distortion, deformation, abuse, andetc. When producing Hyundai Wia in Korean, the word ‘Dai’ of ‘Hyundai’ should be the standardin alignment and assuming the height of the word ‘Dai’ as X, the space between ‘Hyun’ and‘Dai’ should be o.2X. Since its hard to set standard outline due to the hangul’s characteristic,set the alignment in accordance with the font size and line length.1H Regulations forMinimum Size Logo Type Types of Korean Logo HYUNDAI WIA’s Korean logo is designed withHyundai harmony letter, and exclusive typefaceof the group. When using, do not use differenttype of font. Types of Logo for Corporate Name Grid System Logo Type | Application Criteria HYUNDAI WIA’s Korean logo is designed withHyundai harmony letter, and exclusive typefaceof the group. When using, do not use differenttype of font. When producing Hyundai Wia in Korean, the word ‘Dai’ of ‘Hyundai’ should be the standard in alignment and assuming theheight of the word ‘Dai’ as X, the space between ‘Hyun’ and ‘Dai’ should be o.2X. Since its hard to set standard outline dueto the hangul’s characteristic, set the alignment in accordance with the font size and line length. Symbol Mark | Use of Colors When the symbol mark color needs to be usedin different colors please follow the belowregulation. Only able to use black, silver, goldand white color. Negative Logo Type | Use of Colors When the logo color needs to be used in differentcolors please follow the below regulation. Only ableto use black, silver, gold and white color. Negative Symbol MarkㅣBackground Color To obtain clear visibility, the symbol markshould be complied with following regulationsfor background color. HYUNDAI WIA DARK GRAY HYUNDAI WIA SILVER HYUNDAI WIA GOLD Symbol Mark| Regulations for Prohibited Applications Regulations for prohibited applications are anexample page of misuse and abuse of the symbolmark. By understanding examples in this article,application