起亚汽车CI手册

Table of Contents IntroductionBrand StrategyBasic SystemApplication System The Visual Core ofthe new Kia At Kia, we believe movement inspires ideas.This guideline, the visual core of the new Kia, is designed to help people who are responsible forpositioning and protecting Kia as an inspiring brand. With your help, we can create a brand experience which builds trust and exceeds our customersexpectations. Please read and understand the guideline and be the one who starts themovement that inspires. Standard for Corporate Identity Guideline This guideline defines the essential elements of the Kia brand design and should visuallyencapsulate what Kia brand stands for. A unified and consistent use of this guideline is one ofthe key ways by which we will visibly distinguish and facilitate accurate representation of thebrand to our customers all around the world. In order to sustain a consistent brand image as well as facilitate accurate representation ofthe brand, we must follow the specific standards suggested in this guideline. Kia's Corporateldentity Guideline requires strict supervision and shall not be used, reproduced, copieddisclosed, transmitted, in whole or in part, without the express consent of Kia. When using theguideline for certain production, please download the official file from Kia Studio(http://studio.kia.com) for correct usage. Angle + Anatomy Please refer to the following guidelines when Kialogo is placed on gray or uneven background. Logo Expansion Standard Combination - Horizontal The following combination shows the Kia logo andthe logo expansion in the most ideal proportionto further demonstrate the consistency of Kia as abrand. Logo Expansion The standard combination of logo expansion ishorizontal. However, when logo violates minimumsize due to the horizontal combination or verticalcombination is required due to limited displayenvironment, please refer to the following guidelines. Co-Branding & Partnership Co-branding opportunities should be handled on acase-by-case basis, but should follow the generalrules outlined below. One can create a balancedharmony of placement by adjusting the combinedlogo flexibly within the suggested maximum heightin order to ensure an appropriate visual andcorporate hierarchy. 1 Guidelines for Co-branding standard combinationwhen the logo is horizontal2 Guidelines for Co-branding standard combinationwhen the logo is vertical3 Guidelines for Partnership standard combinationwhen the logo is horizontal4 Guidelines for Partnership standard combinationwhen the logo is vertical5 Example of Co-branding standard combination6 Example of Partnership standard combination Slogan Black and white at both ends of the color spectrumare in strong contrast, but they create stableharmony and gives the impression of perfection. Kia Midnight Black Kia Midnight Black, color that absorbs all the light,is a symbol that dominates the depth of physicalproperties. It gives an elegant, refined, and modernimpression. Kia Polar White Kia Live Red Kia's new Live Red symbolizes new ideas anddynamic energy. It allows Kia to be recognizedas more colorful and humanistic by presentinga vivid red color to the customers. Point Color Gray Colors BWXeHMeBAOXHOBΛReTwaew. Visual harmony Stroke ends Kia Signature Bold Kia Signature is provided in Bold, a type weightsuitable for emphasis, and Regular and Light, typeweights suitable for legibility. ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890abcdefghijklmnopqrstuvwxyz !@#$%^&*() abcdefghijklmnopqrstuvwxyz !@#$%*&*() abcdefghijklmnopqrstuvwxyz !@#$%&*() Typeface Supported Languages Typeface Refer to the basic typography usage guidelinesuggested below when producing communicationmaterials. This headline isthree lines andset in bold Considering the wide range of print matters anddigital settings, the typeface usage guideline isdesigned using ratios and percentages for thedifferent text types to be displayed adequately inany environment. Margin Alignment When using punctuations, it is recommended toalign the text manually for optical alignment. This subhead is 60% thepoint size of the headlineand set in regular. Leading To avoid the texts from overlapping, refer to thesuggested leading ratio assigned per text type. Notation Kia should be written as 'Kia'. Only K should bewritten with a capital letter. Please refer tothe following guidelines when using Kia as an officialcompany name. This body text is 50% the pointsize of the headline and set inlight. caphie headline andn regular ** When abbreviating 'Corporation' depending on theformat of use;(Korean) 71o(), (English) Kia Corp. ***When there is no possiblity of confusion in a legalperspective;(Korean) 71of, (English) Kia Graphic Motif Type A Refer to the margin and size guidelines for Type Afor proper usage. Graphic Motif Type A Logotype Position & Size When applied together, the logotype and the graphiccan be set as suggested on this guideline. Preferablyplace t