2025-2026年零售激活动态：秋冬版

RichemontGlobalRetailMonitoringPlatformTHIS REPORT IS POWERED BYLY RETAIL Vector LY Retailis thecompetitive intelligence solutiondesigned for retail decision-makers. It offers a comprehensive, 360-degree view of the global market by trackingover 500,000 stores worldwide. The platform enables users to filter bydistribution LY Retail provides in-depth insights across the Fashion & Leather Goods, Perfume &Cosmetics, Watches & Jewelry, and Sports & Lifestyle sectors. It helps professionalsunderstand how leading brands deploy their retail activation strategies, ENGAGE WITH OUR EXPERTS GLOBALRETAIL ACTIVATIONSLANDSCAPE Chinaremainsthelargestmarketintermsofretailactivations,whileJapandrivesgrowthinadecliningglobalretailenvironment. ChinaremainedtheleadingmarketinH22025,accountingfor30%oftotalretailactivations,despiteaslightslowdowncomparedtothesameperiodlastyear.Europefollowedat20%,remainingbroadlystableoverall.APACdeclinedby-33%,reflectingsoftermomentumacrossSoutheastAsiaafterastrongsurgelastyear.Japanwasakeyoutperformer,reaching13%oftotalactivations(+49%),drivenbytourismandsupportedbyapersistentlyweakeryen.NorthAmericadecreasedby25%to12%,partiallyoffsetbyincreasedactivityinCanada.LATAM,whilestilllimitedat3%,recordedthestrongestgrowth(+100%),highlightingemergingmomentum. ALL RETAIL ACTIVATIONSPER REGIONH2 2024vs. H2 2025 GLOBALSTOREOPENINGSLANDSCAPE Globalstoreopeningsdeclined,withgrowthconcentratedinselectmarketsamidbroadlynegativetrends. ChinaonceagainledstoreopeningsinH22025,accountingfor27%oftotalactivity,despiteasignificantdeclineasbrandsrathercontinuedtooptimizetheirretailnetworks.Europefollowedwith23%,recordingsolidgrowthsupportedbyflagshipexpansionsinkeycitieslikeLondon&Paris.APACdeclinedsharplyby-45%;reflectingslowermomentumafterastrongpriorperiod.JapanandSouthKorearecordedrobustgrowth,supportedbystrongtourismflows,favorablecurrencydynamics,andresilientdomesticdemand.NorthAmericaslightlydecreased,whileLATAM,thoughstilllimitedat4%,recordedthestrongestgrowth(+100%),overtakingMENAinshareofstoreactivationsovertheperiod. STOREACTIVATIONSPER REGIONH2 2024vs. H2 2025 Rankingpernumberof activations GLOBALPOP-UPOPENINGSLANDSCAPE Pop-upactivityremainedbroadlystable,withgrowthinAsiaoffsettingdeclinesinotherregions. Chinaremainedthelargestmarket,accountingfor33%oftotalpop-upactivityandreturningtogrowthoverthestudiedperiod.APACrankedsecondcapturing16%ofallpop-ups,remainingbroadlystable,whileEuropefacedaslightdecline.Japanstoodoutwithstronggrowth,supportedbytourismandfavorablecurrencydynamics,whereasSouthKoreacontractedby-27%.NorthAmericadecreased,partlyoffsetbyactivationsinCanada,whileLATAM,recordedasharpgrowth.Atcitylevel,Tokyoledpop-upopenings,capturingnearly11%ofallpop-upactivationsfollowedbyHongKong(6%)andKualaLumpur(5%),confirmingAsia’scontinueddominanceinshort-termretailformats. POP-UP ACTIVATIONSPER REGIONH2 2024VS H2 2025 GLOBALEXPERIENTIALACTIVATIONSLANDSCAPE Experientialactivationsincreased,withgrowthconcentratedinAsiaandmixedperformanceelsewhere. Hospitality-drivenconceptscontinuedtoexpandinH22025,withChinaremainingtheleadingmarketandakeydriverofgrowth.JapanandSouthKoreaalsoshowedpositivemomentum,whileEuroperemainedbroadlystable.Incontrast,theUSdeclined,reflectingamoreselectiveinvestmentapproach.Atcitylevel,Chinesecitiesdominatedtheranking,withBeijingandShanghaileading,followedbyChengdu,underscoringtheconcentrationofexperientialexpansioninChina.NewYorkandSingaporeremainedkeyinternationalhubs,whilecitiessuchasDubaiandSeoulcontinuedtogainmomentum,reflectingtheglobaladoptionoflifestyle-drivenretailformats. EXPERIENTIAL ACTIVATIONS*PER REGIONH2 2024VS H2 2025 ASIALEADS RETAIL ACTIVATIONS,DRIVEN BY CHINA & JAPAN Asiaconfirmsitspositionasthedominantregiondespiteaslightnormalizationversuspreviouslevels;activityremainedhighlyconcentratedinkeymarkets,withJapanandChinadrivingmomentum,supportedbycontinuedinvestmentinretailformatsandsustaindomesticdemand.Atcitylevel,Tokyorankedfirstgloballyboostedbytourismflowsandfavorablecurrencydynamics,followedbymajorChinesehubslikeHongKong,Beijing,andShanghai,highlightingthecontinuedconcentrationofretailactivityacrossAsia’sleadingmetropolitanareas.SoutheastAsiancitiessuchasSingaporeandBangkokalsofeaturedinthetoprankings,reflectingtheregion’sgrowingimportanceasakeyretailhub. 411LUXURY RETAIL ACTIVATIONS IN F/W 2025-26 61%TOOK PLACEIN ASIA* and also 20% in Europe; 12% in North America; 3% in MEA & 3% in LATAM BEIJING:THE NEW PLAYGROUND FOR LUXURY RETAIL BEIJING +36%H-o-H Increase in volumeof retail activations 114,300Millionaires (USD 1M+)+72% between 2014-20242 InChinabrandsbetonqualityoverquantity Beijinghasre-emergedasapriority marketfor globalluxury,supported by the repatriation of Chinesespendingandtherapidexpansionofitshigh-net-worthpopulation.In response,brands are optimizing store TurningTaikoo Li Sanlitun into a fashion&culturallandmark3 Since2022,TaikooLi Sanlitunhasundergoneamajorredevelopment,withasignificantshareofthecomplexrebuiltandre