Aviation route development: Potential Destination Management Organization (DMO) allies

A potential DMO Ally Table of contents 3 45678899910111. Identify your target market2. Research airlines, airports, and routes3. Build a compelling case4. Discover unserved air routes5. Offer incentives and infrastructure support6. Foster relationships7. Review the Health Status of existing routes8. Be flexibleSummaryWhy ForwardKeys?Destination Gateway Air Route A potentialDMO Ally Few travellers think about how route developments affecttheir choice to land at their destination. They search forflights and book the cheapest or most convenient ones, but Routedevelopment is an essential function for airportsplanning to attract new services and for destinations seeking We asked our team of aviation experts at ForwardKeys forsome tips or factors to consider when negotiating new route Identify yourtarget market This step determines the airlines to approach.Research the type of traveller or business youwish to attract and identify their origin anddestination,travel purpose,and budget.Forexample, if you are targeting high-end business “There is the pull vs push strategy I would say.On the one hand, if they want to attract morevisitors, they can analyse the unserved routes(who are already searching but cannot currentlyreach your destination, at least not easily). On Research airlines,airports, and routes2 Once you have identified your target market, research airlines that serve thatmarket. Look at their route maps, frequencies, and schedules to see if they Evaluate the strengths and weaknesses of potential airports to determinewhich is the best fit for your destination. Consider factors such as airport Attention should be given to demand that the new proposed route could Meanwhile, routes could have one or more of the following characteristics: Capacity-underserved during one or more of the seasons Build a compelling case3 Getyour partners and local communitygroups on board – from hotels to economicdevelopment bodies – to plead the case thatyou all need more airlift. A DMO (DestinationManagementOrganization)on its own may Toattract airlines and airports,you needtodemonstrate the potential benefits ofestablishing a new route. Compile data on local Towork on flight development,DMOs mayneed to show airlines that they are not the onlyones seeing new flights. Local authorities andbusinesses who support the new endeavours Discover unserved air routes ForwardKeys can help build your case further via its range of data solutions and products for flightconnectivity. Travel demand can finally have real-time figures as ForwardKeys can demonstrate thenumber of flight searches made for a specific destination, hence capturing the intent to travel as well The latest innovation from ForwardKeys, through their new data smarts, will also show wheresomeone is searching from and then flying to. On many occasions, the area may not have robust In addition, demand that could be generated from possible interline agreements (for example, code-sharing) should also be taken into consideration. All characteristics of demand such as purpose of Why ForwardKeys? Our Data features The most comprehensive database of flight tickets in the world, which cover 60% of themarket and included bookings made via travel agencies and those booked directly with We have built an unmatched model to estimate the total number of travellers globally withspeed (no need to wait for months, rather a week), detail and segmentation. Unlike otherswho only provide monthly numbers, our data can be used to take strategic decisions, The most comprehensive database of flight searches globally. Data on all global flights scheduled A wide range of data solutions to cater to industry needs, team expertise and budgets. Extensive Expertise Business Expertise- Our ability to understand and anticipate the questions of our clients,the personal touch. It’s not data we simply receive and resell as robots already do that. Industry Expertise- We have acquired unrivalled expertise in building the right Data Smartsto help destinations understand and take advantage of tourism dynamics as they take In-house Data Scientists- Ability to dynamically fuse various heterogeneous data points A trusted Industry reference After 13 years of helping clients understand and predict air traveller trends,ForwardKeysis recognized as the reference for monitoring, analysing, and predicting travellers andvisitor flows around the world. Our current destination portfolio is 120 clients (national, ForwardKeys is a strong and recognizable brand in the market with firm alliances withrecognised institutions such as UNWTO, WTTC, ETC and PATA as well as news outletssuch as the New York Times, BBC, Bloomberg and Financial Times. Data quality Accuracy is one of ForwardKeys major priorities. We process thousands of tickets bookeddaily and we implement both automated quality assurance checks, as well as manual ones. • Data granularity • Data Freshness • Data Integrity/Data Accura